| | | International
  • Home

Hyundai Profile


Research & Development

- Quality Management



It is Hyundai Motor Company’s philosophy that adhering to the highest quality is its most important promise to its customers. This promise is kept through “Quality Way”, a policy that aims for the development and production of zero defect vehicles, which has resulted in the Company taking top honors in 2009 J.D. Power studies, beating Toyota in the overall brand ranking. Hyundai Motor plans to continue reinforcing quality management with its vision for GQ3355–3rd place in global standing for actual quality within 3 years and 5th place in global standing for perceived quality awareness within 5 years.



R&D Centers, Base Camp for Becoming a Global Leader
Namyang R&D Center, Korea I Located in Hwaseong, Gyeonggi Province, theNamyang R&D Center is a comprehensive, world-class technology research complex equipped with planning, design, and powertrain centers as well as wind tunnel, crash, and driving test facilities. Approximately 8,000 researchers are working around the clock at the center to develop the best automobiles in performance, quality, and eco-friendliness.


Eco-Technology Research Institute, Korea I Located in Yongin, Gyeonggi Province, the Mabuk Environment Technology Center is focused on technologies that will pioneer tomorrow’s environment-friendly automobile industry, including the development of next generation eco-friendly vehicles including fuel cell vehicles, automobile recycling and clean manufacturing technologies.


Central Advanced Research & Engineering Institute, Korea I Located in Uiwang, Gyeonggi, Central Advanced Research & Engineering Institute was established to develop new growth and pioneering technologies for the future, focusing on research in the fields of environment, energy, intelligent safety, and human convenience, as well as basic research in advanced materials and new interpretive technologies. America Technical Center I With its headquarters in Ann Arbor, Michigan and a technical center and driving test course in California, the state-of-the-art R&D Center in the US oversees the technical development of automobile technologies for the US market.


Europe Technical Center I Located in Frankfurt, Germany, the Europe Technical Center is a state-of-the-art, multi-functional multiplex building situated on 33,058 m2 of land. It is equipped with an engineering center which develops high quality automobiles and engines for the European market and its strict environmental regulations.


Japan R&D Center I Located in Chiba, Japan, the Japan R&D Center focuses its research on developing and securing cutting-edge, pioneering technologies including the latest electronic and hybrid technologies.


India Engineering Center I Located in Haidrabad, India’s IT capital, the India Engineering Center actively supports the design and interpretation of automobiles that are adapted to local needs.


Design Centers, Global Trendsetters
Namyang Design Center I Equipped with state-of-the-art facilities including a visual exhibition room, interior exhibition room, CAVE system, and supercomputers, Namyang Design Center houses around 400 top designers who create global trends through exterior and interior styling for cars, computer-aided digital modeling, and the development of new colors.


America Design Center I Located in Irvine, California, the America Design Center is a state-of-the-art design facility situated on 33,058 m2 of land with a total building area of 9,917 m2 where top designers quickly analyze and respond to the tastes of American consumers to develop designs suited for the US market.


Europe Design Center I In partnership with the Europe R&D Center, the Europe Design Center plays a key role in developing designs suited to the needs and lifestyles of European consumers as well as developing high quality automobiles.


Proving Grounds, Providing Stringent Scientific Testing
Ulsan and Namyang R&D Center Proving Grounds, Korea I The first proving ground in Korea, the Ulsan Proving Ground has a high speed oval track and 19 types of road surfaces on a total surface area of 660,000 m2. The Namyang R&D Center Proving Ground enjoys world-class facilities, including a total of 70 km of tracks that consist of 34 road surfaces, such as Belgian and low-friction roads, and a 4.5 km high speed oval track, all spread over an area of 1,650,000 m2.


California Proving Ground, US I The California Proving Ground located in California’s Mojave Desert sprawls over a total of 17,520,740 m2 and cost US$ 60 million to develop. About 10 times the size of the comprehensive test course at the Namyang R&D Center, it boasts a total distance of 116 km in tracks, with its largest high speed track being a 10.4 km oval shaped three-lane track that can accommodate vehicles traveling at a maximum speed of 250 km/hr. It is used for high-speed driving and durability tests including maximum speed-per-hour tests.