Sponsorship Activity

Hyundai and
the FIFA World Cup Russia™

Hyundai was once again at the forefront of world football in 2018 as the official Automotive Partner of the FIFA World Cup Russia™. We celebrate our passion for football and life through our sponsorship activities, and remain deeply committed to supporting the sport and providing fans with emotional experiences. As the Official Automotive Partner of the FIFA World Cup™ 2018, we ensure the smooth operation of the FIFA World Cup™ with a fleet of stylish and dependable vehicles for the transfer of players, guests and organisers.

Celebrating and supporting football around the world

Official FIFA sponsor since 1999

Hyundai began its alliance with FIFA in 1999 and looks forward to maintaining
its role as a top-tier sponsor of FIFA as the Official Automotive Partner until 2022. This sponsorship package includes comprehensive rights for all FIFA competitions, including two more editions of the FIFA World Cup™, the FIFA Women's World Cup™, the FIFA U-20 and U-17 World Cups, the FIFA Beach Soccer World Cup, the FIFA Interactive World Cup, the FIFA Futsal World Cup
as well as the FIFA Confederations Cup.

“Be There With Hyundai”

Since 2006, the “Be There with Hyundai” competition has given football fans the chance to express their passion by creating slogans for their national teams – and to submit them for an online competition. The winning slogans for 2018 – chosen by public vote – were displayed on the 32 team buses at FIFA World Cup Russia™. The FIFA World Cup in Russia is the fourth such tournament where fans have had the opportunity to get close to the teams and make their voice heard in this most unique of ways.

Hyundai vehicles move FIFA
World Cup Russia™

Transportation is critical to the successful staging of an international event like
the FIFA World Cup. As the Official Automotive Partner, Hyundai Motor supplied the 530-strong fleet of vehicles to transport the national football teams, referees, officials and delegates during the international tournament. Models included the Santa Fe, Tucson, and the 8-seater Starex (H-1). Without a large fleet of modern vehicles that offer reliability, comfort and safety, the smooth operation of an event of such mammoth scale is unimaginable.

Sponsorship OverviewHyundai Motor Company has been proud FIFA Partner since 1999.

Here at Hyundai, we strive to bring fans closer to football– and remain deeply committed to supporting the development of the beautiful game around the world. We are proud of our long-standing commitment to football through our partnership of FIFA since 1999. And this commitment remains strong – Hyundai will continue to be a top-tier sponsor of FIFA as the Official Automotive Partner until 2022. Hyundai will support all FIFA competitions including the FIFA World Cup™, the FIFA Women's World Cup™, the FIFA U-20 and U-17 World Cups, the FIFA Beach Soccer World Cup, the FIFA Interactive World Cup, and the FIFA Futsal World Cup.
Our football sponsorship programs help to deliver the excitement of the planet's most popular game to football fans around the world. And our vehicles help deliver the players to their games. Ground transportation is critical to the successful staging of an international event like the FIFA World Cup™. As the Official Automotive Partner of the FIFA World Cup™ 2018, we once again ensured the smooth operation of the FIFA World Cup™ with a fleet of stylish and dependable vehicles for the transfer of players, guests and organisers. Having proven itself as a dependable partner and vehicle supplier in a number of FIFA competitions including the 2002, 2006, 2010 and 2014 FIFA World Cup™, Hyundai once provided the all-important the ground transportation for FIFA World Cup Russia™.