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Hyundai Research Agreement with UC Davis, UC Berkeley Kicks Off Long-Term Partnership With Leading Universities, Companies

No. 31929 08 20121704 hit

  • Hyundai signs MOU with UC Berkeley and UC Davis to establish ‘Hyundai Center of Excellence’
  • MOU kicks off first project of ‘Hyundai R&D Global Frontier’ program designed to cultivate its brightest R&D engineers, create next-gen automotive technology
  • Other projects in the program include collaboration with Applus IDIADA, Ricardo, AVL, Stanford University


Sept. 2, 2012 - Hyundai Motor Group, South Korea’s biggest automotive group, signed a memorandum of understanding with two of America’s greatest research universities – University of California, Berkeley and University of California, Davis -- to establish the ‘Hyundai Center of Excellence.’

The MOU ceremony launches the first collaboration project in Hyundai’s larger R&D joint research and professional development program, called ‘Hyundai R&D Global Frontier.’ This long-range program is designed to strengthen Hyundai Motor Group’s fundamental R&D competency by working with the world’s leading universities and companies.

“Collaboration with top-tier partners will accelerate our technology development to go beyond the level of global premium carmakers,” said Vice Chairman Woongchul Yang, head of Hyundai Motor Group’s R&D Division. “Based on such advanced technologies, we will develop world-class vehicles that convey Hyundai’s own philosophy as well as its distinctive emotions.”

Vice Chairman Yang, UC Berkeley College of Engineering Dean S. Shankar Sastry, and UC Davis College of Engineering Dean Enrique J. Lavernia attended the ceremony in Berkeley, California, on August 31.

Hyundai is improving its R&D on an organizational level and the Hyundai R&D Global Frontier program is a key element of the effort. Hyundai R&D is also revolutionizing its talent recruitment and professional development programs. For example, the Hyundai Global Top Talent Forum established last year changes the way applicants are interviewed and nurtured throughout their careers. Hyundai’s Research Fellow Program provides a track for outstanding senior research engineers to become executive-level research fellows in specific areas of technical expertise.

The first project of the Hyundai R&D Global Frontier Program establishes Hyundai Center of Excellence at UC Berkeley and UC Davis, world leaders in automotive engineering and technology research. Through this initiative, select Hyundai engineers will join top researchers at both universities to work on vehicle dynamics and integrated vehicle safety systems. The Center of Excellence will conduct research projects aimed at making Hyundai vehicles safer, better-handling, and more fun to drive.

"The center we are establishing between Hyundai Motor Company and UC Davis is an outstanding model for industry-university partnerships," said Enrique J. Lavernia, Dean of the College of Engineering at UC Davis. "This is a fantastic opportunity for our campus to further develop our research leadership in the transportation field, as demonstrated by the achievements of our notable faculty.”

“Our best faculty will work closely with Hyundai’s best engineers to create the car of the future,” said S. Shankar Sastry, Dean of the College of Engineering at UC Berkeley. “This is a very fruitful partnership, drawing upon next-generation thinking about information systems, communications, and design as well as automotive technology.”

The Hyundai R&D Global Frontier program aims to raise R&D competitiveness at an organizational level by immersing its best engineers in the world’s best research institutions from six months to two years to conduct advanced research and development.
Each R&D engineer will be given research assignments to produce technological innovations that will be incorporated into future Hyundai vehicles.

The Hyundai R&D Global Frontier project launches with research projects in eight automotive fields including ride and handling, NVH (noise, vibration and harshness), crash-worthiness, Advanced Safety Vehicle (ASV) technologies and advanced material technologies. This year Hyundai will collaborate with 22 industry leaders in business and academia.

Business partners include Spain-based Applus IDIADA, U.K.-based Ricardo and Austria-based AVL. Hyundai will also work with elite research institutions, including UC Berkeley, UC Davis, and Stanford University.

Hyundai R&D Global Frontier partners were chosen carefully: The business partners have deep experience enhancing the performance of leading premium automakers. The California universities enjoy close ties to Silicon Valley and its history of developing cutting-edge technology. Hyundai Motor Group plans to expand the number of partners and fields of research under the Global Frontier program over the next few years.

Hyundai Motor Reports January Global Sales

No. 31801 02 20122275 hit

(Seoul, Korea) Hyundai Motor Company, South Korea's largest automaker, reports its domestic and overseas sales results for January 2012.

November 2012 Results


Unit = one vehicle

1. Commercial Vehicles (CV) include buses & trucks.
2. Hyundai Motor currently has 6 overseas plants in China, India, Turkey, U.S., the Czech Republic and Russia.

※Excludes CKD (Complete Knock Down) unit sales.

Hyundai to Set up Technical Training Centre in Ghana

No. 31731 01 20123942 hits

  • Programme fights high youth unemployment by teaching auto repair skills
  • Hyundai sold 4.06 million units globally in 2011
  • Hyundai to focus on qualitative growth, enhance brand image in 2012


Hyundai Motor Company, in collaboration with KOICA and PLAN Korea, will launch a project to help youth in under-developed areas support themselves by setting up technical training centre for automobile repair in several African nations. Starting with Ghana, Hyundai will build automobile repair training schools in Africa and Asia in a continuous cycle of construction.

The repair training school in Koforidua, Ghana, called Hyundai-KOICA Dream Centre, will open in September 2012 with a three-year programme, admitting about 300 students. Hyundai will support the establishment of the school, from paying teachers to developing curriculum. Graduates with good school records will be offered jobs at Hyundai Service Centres.

Statistics available from the Ghana Statistics Service 2006 Report indicate that about 250,000 young people enter the labour market annually; they range from university graduates to junior high dropouts. Only 2 percent, or fewer than 5,000 Ghanaian youth, secure traditional employment. The rest are left to unemployment or unstable employment.

The cause of high unemployment among youth is the lack of employable skills needed by the job market. Most educational training curricula are not valued by the current job market. As such, the Hyundai-KOICA project has been designed to give youth employable skills.

The project’s support programmes and goals are :

  • Setting up a technical training centre and supporting equipment for automobile repair training.
  • Recruiting and educating students to be auto mechanics.
  • Enhancing the skills of existing auto mechanics.
  • Creating skilled and literate mechanics.
  • Enabling self-reliant poverty reduction through youth empowerment.
  • Strengthening Hyundai/Korean and Ghanaian technical and cultural cooperation through Hyundai's social contribution expertise.


* Ground breaking ceremony for the opening of auto repair training school in Ghana :

  • Date : January 30, 2012
  • Venue : GRATIS Foundation premises, Koforidua
  • Attending dignitaries include:
    • - Ambassador of Korea – H.E Kyun Jea-Min
    • - The Eastern Regional Minister – Dr. Kwasi Akyem Appiah-Kubi
    • - Resident Representative of KOICA – Kim So Young
    • - African Regional Headquarters Representative of Hyundai Motor company – Lee Jang Ho
    • - Executive director of GRATIS – Emmunuel Asiedu
    • - National director of Plan Korea – Lee Sang Joo


Partners :

KOICA is Korean International Cooperation Agency, which was founded as a government agency in 1991 to maximise the effectiveness of Korea's grant aid programmes for developing countries by implementing the government's grant aid and technical cooperation programme. The focus has now broadened to promoting sustainable development, strengthening partnerships with developing partners, and enhancing the local ownership of beneficiaries.

Plan is an international child-centred community development organisation that works for human development and focuses on promoting the rights of children. Plan’s vision is a world in which all children realise their potential in societies that respect human rights and dignity.

GRATIS Foundation evolved out of the Ghana Regional Appropriate Technology Industrial Service (GRATIS) Project, which was established by the government of Ghana in 1987 and mandated to promote small scale industrialisation in Ghana.

Hyundai Announces 2011 Business Results

No. 31626 01 20122568 hit

  • Sales revenue rises 16%, net profit up 35% on increased overseas sales
  • Hyundai sold 4.06 million units globally in 2011
  • Hyundai to focus on qualitative growth, enhance brand image in 2012


Hyundai Motor Company, South Korea’s largest automaker, posted global sales of 4,059,438 units (domestic plants: 1,884,633, overseas plants: 2,174,805) in 2011, a 12.4 percent gain from a year earlier.

Sales revenue rose 16.1 percent to 77.8 trillion won from a year earlier as the company sold more fuel-efficient and aesthetically appealing new models with reliable quality, while operating profit also rose 36.4% to 8.08 trillion won. Net profit increased 35.1 percent to 8.1 trillion won, backed by robust performance at its overseas plants and subsidiaries.

Hyundai Motor’s gains in 2011 are a result of the company’s continuous improvements in quality, which contributed to the increase in sales and the brand’s value. Based on these efforts, Hyundai achieved the top spot among all automotive brands in J.D. Power and Associates’ 2012 Customer Retention Study(SM), improving its retention rate to 64 percent, up four percentage points from 2010. Hyundai’s all-new Elantra was crowned the 2012 North American Car of the Year earlier this month, while leading German motoring magazine Auto Bild in December last year awarded Hyundai with the top position in its ‘Auto Bild Qualitätsreport’ for the second year in a row, attesting to the company’s advances over the years.

As industry experts forecast slower growth in auto demand and uncertainties surrounding the European economy, Hyundai plans to respond flexibly to the market and create new opportunities by strengthening its core capabilities and eco-friendly technologies to achieve qualitative growth, rather than pursue excessive external growth.

As part of these efforts, Hyundai will enforce its various corporate social responsibility activities, embracing its neighbors and seeking mutual growth with suppliers and stakeholders.

2013 Genesis Coupe Reveals More Aggressive Design Coupled with Serious Performance Credentials

No. 31509 01 20123641 hits

Hyundai's Rear-drive Sport Coupe Receives More Powerful Powertrain Technologies, More Aggressive Design, Upscale Interior Refinement and Blue Link® Telematics

DETROIT, Jan. 9, 2012– Hyundai Motor America today introduced the significantly redesigned 2013 Genesis Coupe in a North American debut at the Detroit North American International Auto Show. In keeping with impressive performance upgrades, Genesis Coupe now sports more aggressive coupe styling, complemented by improved interior materials and design. Both 4-cylinder and V6 engines benefit from significant technology enhancements, with the 3.8-litre V6 engine receiving sophisticated direct-injection technology and the 2.0-litre turbocharged engine upgrading to a more precise twin-scroll turbocharger and larger intercooler. Automatic transmissions for these two models now have 8-speeds, with paddle-shift SHIFTRONIC® manual-shifting capability. Hyundai's proprietary telematics platform, Blue Link®, is now available, providing Genesis Coupe owners with a variety of infotainment services to meet their individual connectivity needs.


  • Refreshed, more aggressive exterior design
    • - New front fascia, grille, headlight, fog light, hood designs
    • - New 18- and 19-inch wheel
    • - New LED-enhanced taillight design
    • - Available LED daytime running lights (DRLs)
  • 3.8-litre V6 engine receives direct-injection technology
    • - 348 horsepower, 295 lb.-ft. torque (rating with premium fuel)
    • - Improved fuel economy for both transmissions
      • - 18 city/28 highway – 8-speed A/T
      • - 18 city/27 highway – 6-speed M/T
  • 2.0-litre 4-cylinder turbocharged engine receives new twin-scroll turbocharger and larger, more thermally-efficient intercooler
    • - 274 horsepower, 275 lb.-ft. torque (rating with premium fuel)
    • - Improved fuel economy for A/T
      • - 20 city/31 highway – 8-speed A/T
      • - 21 city/30 highway – 6-speed M/T
  • New, in-house-developed 8-speed automatic transmissions
    • - Paddle-shift SHIFTRONIC® capability
  • New, retuned low-velocity-control suspension dampers
  • Blue Link® telematics available on 3.8 Grand Touring/Track and 2.0T Premium
  • Electroluminescent gauge cluster with information display
  • Telescopic steering wheel (added to tilt function)
  • Driver seat power lumbar adjustment
  • Redesigned centre stack appearance and gauges


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