Mr. Y K Koo, MD & CEO - Hyundai Motor India Ltd

Mr. Y K Koo is the MD & CEO of Hyundai Motor India Limited since Nov 2015. He joined Hyundai Motor Company, South Korea in 1984.

He has over 34 years of diversified work experience of global markets in different assignments with Hyundai Motor Company.

Prior to Hyundai Motor India he was the CEO of Hyundai Motor CIS (Russia) for 3 years.
He had served Hyundai Motor India in his earlier stint for over 9 years in two different roles for a period 1997-2001 and 2008-2011. He is one of the founder members of Hyundai Motor India’s operation in 1997 and played key role in building sales and marketing operation from 2008-2011.

He is a visionary with big dreams and his thought leadership has strengthened Hyundai Motor India’s brand image through consistent growth and great contribution to the Indian Automobile Industry. His wisdom, foresightedness and business acumen has brought significant changes and big innovations propelling Hyundai Motor India to pinnacle of success and winning many distinguished and prestigious awards like Indian Car of the Year (ICOTY) award for Next Gen VERNA (2018) and CRETA (2016), Top Exporter of the Year Award, Manufacturer of the Year Award, CSR Champion of the Year Award, Hyundai Motor Company Global Distributor of the Year Award, Platinum Award for Excellence & Innovative Award for ‘My Place My Pride’-2016 to HMIL Plant by Hyundai Motor Company and secured Most Coveted ‘Number 1’ position in the 2017 JD Power CSI Survey along with outstanding performance in JD power Initial Quality Study (IQS).

In addition, under his strong leadership - As per the Brand Track Study 2017, Hyundai Motor India brand awareness surged from 77% in 2016 to 80% in 2017 while brand preference went up from 69.7% to 70.7% and repurchase intention from 73% to 76.2% in the same period.

Recently, he has been honoured with ‘Automobile Man of the Year Award’ for 2017 by a reputed media house for his strong contribution in shaping the Indian Automobile Industry for over two decades.