- Always Around
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Always AroundWith the novel idea of ‘Always There, Because We Care’, Hyundai Motor India Ltd, the country’s largest passenger car exporter and the second largest car manufacturer, organizes a nationwide service initiative called - ‘Always Around’ campaign. The campaign in its mega avatar was organized for the fifth consecutive year in 2011.
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| The campaign started from May 8th and provided free check-ups for Hyundai customers at convenient locations. In the year 2010 around 90,000 Hyundai vehicles across 7,500 locations attended the camp. The ‘Always Around’ campaign over the years has grown much wider in terms of locations and reach and will continue till December, 2011 covering more than 8,000 locations wherein Hyundai will be reaching out to around 100,000 customers in an effort to make them smile by ensuring that their car is in the best of condition. Around 7,700 vehicles across 313 locations nationwide attended the camp on the launch day itself on 8-May 2011. |
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| The mega ‘Always Around’ campaign is conducted at various locations where customers in their normal course of life frequently visit on an everyday basis like Joggers Park, Shopping Malls, Apartments, Multiplexes, etc. The ‘Always Around’ campaign is truly innovative one as it reaches out to the customers at a time and a place where it is most convenient for them and at no extra cost. For example, while the customer might be busy shopping in a mall, his car is serviced and cleaned which saves both his time and money as it is a free service, and the advice that he gets from trained technicians helps him maintain his car even better. |  |
| Along with the camp various value added services and schemes are offered e.g customer Referral Scheme, Hyundai Advantage, Health Check-Up Camps, customer education towards improving the vehicle mileage/performance, information related to Hyundai products, etc are also part of this campaign. | |
| This year the ‘Always Around’ campaign offered a comprehensive 17 point check-up and a thorough examination of the vehicle and services such as tyre and vehicle polishing, coolant and oil top-up. The Hyundai team will also collect suggestions and feedback on the performance of the vehicle & after sales service. The customers will also have a chance to see and test drive the latest Hyundai cars which would be there on display at the venue. |  |