Be The Better Guy

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Hyundai Encourages Road Safety with the release of #BeTheBetterGuy Campaign
Hyundai Motor India Ltd. (HMIL), Road Safety film is aimed towards Safe Driving Practices bringing a positive behavioural change in drivers for their safety and that of others. This film marks the phase III of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and highlights the need for good practices such as:
1. Usage of seat belt,
2. Don’t Drink & Drive,
3. Respect for pedestrians,
4. Don’t over speed,
5. Don’t use Mobile Phone while driving,
6. Follow Traffic Signals,
7. Discouraging Under Age Driving

Commenting on the release of the film, Mr. Y K Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “As a socially responsible Brand, Hyundai make the lives of its customers safer and happier. Hyundai is committed towards the safety of both driver and pedestrian. Our Safe Move – Road Safety Campaign encourages people to be responsible on roads for their own and others safety. We are proud that Safe Move has already become a mass movement and has significantly impacted peoples’ outlook towards road safety.”
‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. ‘Safe Move – Road Safety Campaign in India focuses on spreading awareness about the importance of road safety to bring about a significant behavioural change among masses.
#BeTheBetterGuy- Road Safety awareness film is unique in nature as it highlights various situations in our day-to-day life highlighting actions which can prevent road accidents. The film also features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan persuading safe driving practices.
#BeTheBetterGuy Phase -III Campaign: Communication Theme and Message
Even though everyone is aware of traffic rules, not everyone follows them. #BeTheBetterGuy on the road for yourself and for others safety.
Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan:
“Roads will be safe only if each one of us becomes the Better Guy. ‘Be The Better Guy’ for your safety and for the safety of others on the Road”
Be The Better Guy Youtube Video

Hyundai Motor India Ltd. (HMIL), Road Safety film #BeTheBetterGuy aimed at creating a positive change in the society and inspire people to adhere to traffic rules. This film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai and draws attention to critical issues pertaining to road safety such as– Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.
As a responsible and caring brand globally Hyundai Safe Move – Road Safety Campaign; is aimed to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways.
Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe.
The film begins with the driver taking responsibility for their individual actions. While some people are responsible, others do not appreciate their behavior. These are the unsung heroes on the roads - they are the Better Guys and Hyundai salutes these heroes so that they can be role models for others and help in Behavior Change.

Be The Better Guy Youtube Video

Hyundai | #BeTheBetterGuy | Road Safety feat. Shah Rukh Khan | Unsung Heroes
“Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”
Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. 'Safe Move- Road Safety' awareness films are unique in nature as they highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in these films revolve around creating innovative content, pressing on to '#BeTheBetterGuy' in an adverse situation related to road safety and Behavioral Change.

Road Safety films focus on bringing ‘Behavioral Change’. The key communication focuses on Safe Driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.

“Hyundai Motor India is a Caring Brand, we want all the drivers to realize the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a Social Movement with people’s participation for a better future.” - Mr. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd.
“I am proud to be part of Hyundai Safe Move- Road Safety films as they are unique and well thought out. All films aim to deliver safety messages about different driving habits to bring positive Behavioral Change. These films will create a sense of responsibility in the mind of every driver and I am sure it will make a realistic on ground difference.” - Mr Shah Rukh Khan, Corporate Brand Ambassador, Hyundai Motor India Ltd.

Be The Better Guy Youtube Video

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Use Seat belt

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Put Seat Belt On When You Drive, Be The Better Guy” .

Be The Better Guy Youtube Video2

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Don’t Over Speed

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Don’t Over Speed, Drive Responsibly, Be The Better Guy” .

Be The Better Guy Youtube Video3

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Don’t Drink and Drive

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Don’t Drink & Drive, Be The Better Guy” .

Be The Better Guy Youtube Video4

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Don’t Use Mobile while Driving

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Don’t Use Mobile When You Drive, Be The Better Guy” .