Be The Better Guy

Be The Better Guy Logo

Hyundai Motor India Ltd. (HMIL), Road Safety film #BeTheBetterGuy aimed at creating a positive change in the society and inspire people to adhere to traffic rules. This film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai and draws attention to critical issues pertaining to road safety such as– Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.

As a responsible and caring brand globally Hyundai Safe Move – Road Safety Campaign; is aimed to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways.

Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe.
The film begins with the driver taking responsibility for their individual actions. While some people are responsible, others do not appreciate their behavior. These are the unsung heroes on the roads - they are the Better Guys and Hyundai salutes these heroes so that they can be role models for others and help in Behavior Change.

Be The Better Guy Youtube Video

Hyundai | #BeTheBetterGuy | Road Safety feat. Shah Rukh Khan | Unsung Heroes
“Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”




Hyundai has always been an advocate of Safe Driving. Hyundai believes the process of safety begins with the driver taking responsibility for their individual actions. 'Safe Move- Road Safety' awareness films are unique in nature as they highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in these films revolve around creating innovative content, pressing on to '#BeTheBetterGuy' in an adverse situation related to road safety and Behavioral Change.


Road Safety films focus on bringing ‘Behavioral Change’. The key communication focuses on Safe Driving habits related to Use of Seat Belts, Over Speeding, Drunk Driving and Mobile phones usage while driving.


“Hyundai Motor India is a Caring Brand, we want all the drivers to realize the importance of safe and responsible driving. We are confident that with these films, Safe Move Campaign will become a Social Movement with people’s participation for a better future.” - Mr. YK Koo, Managing Director and CEO, Hyundai Motor India Ltd.

“I am proud to be part of Hyundai Safe Move- Road Safety films as they are unique and well thought out. All films aim to deliver safety messages about different driving habits to bring positive Behavioral Change. These films will create a sense of responsibility in the mind of every driver and I am sure it will make a realistic on ground difference.” - Mr Shah Rukh Khan, Corporate Brand Ambassador, Hyundai Motor India Ltd.

Be The Better Guy Youtube Video

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Use Seat belt

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Put Seat Belt On When You Drive, Be The Better Guy” .

Be The Better Guy Youtube Video2

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Don’t Over Speed

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Don’t Over Speed, Drive Responsibly, Be The Better Guy” .

Be The Better Guy Youtube Video3

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Don’t Drink and Drive

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Don’t Drink & Drive, Be The Better Guy” .

Be The Better Guy Youtube Video4

#BeTheBetterGuy | Road Safety ft. Shah Rukh Khan | Don’t Use Mobile while Driving

“Aapki Car Mein Aapki Safety ke liye sab kuch hai, Because we care about you, but do you care about yourself? Don’t Use Mobile When You Drive, Be The Better Guy” .