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Hyundai launches the ‘2015 Elantra’

No. 14220 04 201510 hit

• Modern & Stylish sedan is set to redefine premium segment in India
• To offer an unparalleled 3D Excellence - Delightful performance, Design finesse & Driving pleasure


New Delhi, April 20, 2015: Hyundai Motor India Ltd, the country’s leading premium car manufacturer and the largest passenger car exporter, today announced the launch of stylish, distinctive and premium 2015 Elantra. First Introduced in the year 2004, the new Elantra aims to set a higher standard in the premium sedan segment. With the launch of new Elantra, Hyundai now presents the complete new portfolio of the new generation Modern Premium products to Indian customers.

2015 Elantra promises to create a new benchmark and strives to set a high standard of premium for its class in India with its modern aesthetic design, high-class interiors and cutting-edge technology. Its features include exemplary safety and high efficiency, while boasting of sporty and agile handling. The efficient and high-performance engineering incorporated in Elantra delivers a higher level of driving pleasure.

On the launch of the 2015 Elantra Mr. B S Seo, Managing Director & CEO, HMIL said, “The Elantra has always been the trendsetter in its segment and is now set to offer high standard in the premium segment. The 2015 Elantra will delight our customers with its high-class appeal and agility. Elantra being a global model is Hyundai’s first car and one of only 10 cars in the history of the auto industry to reach over 10 million sales globally. Designed in line with a vision of creating cutting edge driving innovations and delivering outstanding comfort features, the new Elantra is engineered for excellence to cater to various needs of the customers.”

The Premium Fluidic Design Philosophy
The Elantra features a "wind craft" design inspired by nature's contours, dynamic curl of an ocean wave, flowing lines of canyon walls. Called as ‘fluidic sculpture’, the Elantra continues this design philosophy that injects sophistication and dynamic angles into the shape of a vehicle. The sleek dynamic lines and deep grooves create a modern and futuristic look.


Stylish Evolved Exteriors
The 2015 Elantra portrays a truly modern design philosophy through its distinctive exterior styling. Evoking a premium feel, the design cues display the Hyundai family aesthetics, featuring a striking hexagonal radiator grille. Sleek lines flow from front to rear with a sporty profile and dynamic rear end.

The newly-designed stylish bold front bumper and the grille depicted in chrome, as well as adoption of projector headlamps with LED light guide and trendy fog lamps adds a dynamic and high-tech feel to the 2015 Elantra.

The 16-inch newly designed 10 spoke alloy wheels and chrome moulding on its belt line accentuates the Elantra’s sporty and premium image. The new two-tone rear bumper and chrome tipped exhaust boost the sporty appeal of the car while the LED effect wrap around rear combination adds to the hi-tech and premium imagery.

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Below are some key exterior elements:

• Stylish bold Front bumper with chrome insert grille
• Projector Headlamp with LED Guide Light
• New Trendy Fog Lamps
• Chrome Window belt-line
• Chrome Tip Exhaust
• New Design 10 spoke 16” alloy wheels
• Electrically adjustable and retractable outside rear view mirror
• New LED effect rear combination lamps & sporty dual tone rear bumpers
• Chrome Door Handles
• Rear Parking Assist System (Rear sensors and rear camera)

Plush Interiors
The 2015 Elantra’s premium interior comes with host of segment-first features. The High-tech elements and sportiness strikes the best sense of the luxury. With exciting flowing shapes and high-grade materials interprets contemporary premiumness of the car. The new Elantra seats feature comfortable upholstery and ergonomic contours. Attractive seats covered in full leather exude modernity.
The spacious cabins & innovative features that blend perfectly with the exteriors, have been designed to create an environment of breath-taking refinement, while the lines on the interiors of the doors give the Elantra a premium appeal.

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Interior appeal of the 2015 Elantra gets a boost with:

• Sporty black interiors
• Leather seats
• Metallic Scuff plates
• Sporty Aluminium pedals and ergonomically positioned console box with arm rest and rear AC vents

The interior skilfully combines a newly interpreted, sporty and flowing centre console design. The sportily designed, width-emphasising dashboard, newly integrated control and display system represents the modern premium philosophy.

The multimedia system combines entertainment, information and communication: The new generation audio features now an entirely new designed user interface and graphics, 4.3”color TFT LCD display and steering mounted controls also enables networking with mobile devices via Bluetooth® and rear camera display capable.

The Feature rich Masterpiece
To ensure enhanced comfort and convenience the 2015 Elantra offers a large array of Hi – tech features
• Auto Headlamps
• Smart Key with push button start
• Electric Heated Outside Rear View Mirror
• Supervision Cluster
• Electro Folding Mirrors
• Auto Cruise Control
• Bluetooth with controls on steering
• 10 way power seats with lumber support
• New generation touch audio with 4.3” colour TFT LCD
• Rear AC Vents

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Safety and Assistance Systems
The integral safety concept from Hyundai combines together all active and passive safety components into a well knitted system – for the safety of the vehicle occupants and other road users. All new Elantra expands the already comprehensive list of available active and passive safety equipment by introducing new segment unique technologies. The body of the 2015 Elantra meets the most stringent requirements and in combination with highly efficient restraint systems, ensures the maximum possible protection for vehicle occupants.

Safety features include:
• 6 Airbags
• Vehicle stability Management
• Electronic Stability Control
• ABS with EBD
• Hill Assist Control
• Electro Chromic Mirror
• Rear view Camera
• Rear Parking Sensors
• Front and rear disc brake
 

TECHNICAL SPECIFICATIONS

Engine   

Engine

Capacity (cc)

Maximum Power (ps/rpm)

Maximum Torque (kgm/rpm)

1.8 Dual VTVT Petrol

1,797

149.5ps@6,500

18.1@4,700

1.6 VGT CRDi Diesel

1,582

128ps@4,000

26.5/1,900~2,750

  

Mileage

Engine

ARAI (Certified figures)
(6 Speed MT)

ARAI (Certified figures)
(6 Speed AT)

1.8 Dual VTVT Petrol

16.3 Kmpl

14.34 Kmpl

1.6 VGT CRDi Diesel

22.7 Kmpl
(Best in segment)

19.11 Kmpl

 

 Segment Exclusive Premium Features

A high-grade, functional segment unique features underlines the Elantra's premium quality claim
• Front Seat Ventilation
• Advanced safety feature - Vehicle stability Management
• Silica Tyres
• Solar Glass
• Aluminium pedals
• Metallic Door scuff plates

The 2015 Elantra will be available in 06 premium colours.

Prices:
  

Details

Petrol

Diesel

S

SX

SX-AT

Base

S

SX

SX-AT

Elantra (Rs.)

1,413,196

1,541,078

1,649,906

1,457,677

1,535,275

1,667,688

1,794,179

* Ex-showroom Price (Delhi)

 

 

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Hyundai Motor Makes an Amazing Connection by Sending 'A Message to Space’

No. 14113 04 201535 hit

• Hyundai Motor uses ‘New Thinking’ to send a special message to space
• Daughter’s note to astronaut father seen from the International Space Station
• 11 Genesis cars create a record-breaking 5.5 km-square image in Nevada desert

April 13, 2015 - Hyundai Motor has used the brand’s ‘New Thinking’ approach to connect the most distant of families, setting a novel world record in the process. When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai Motor found an ‘out of this world’ way to share her message.

The newly launched campaign, entitled ‘A Message to Space’, revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.

Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.

Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records, proving that distance is no obstacle for Hyundai when uniting loved ones.

Describing the brand’s philosophy of caring for its customers, Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, “Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation. Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.”

Experts from Korea, Europe, and the United States gathered to successfully deliver the ambitious project. Firstly, the team had to identify optimal locations based on numerous geographical and meteorological factors. After several expeditions to various locations, and analyzing global weather data, Delamar Dry Lake in Nevada was selected as the most optimal destination.

The whole event proved challenging and required a vehicle with outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message. Perfect synchronization was required to perform the tire track writing, so the team decided that the Hyundai Genesis was the ideal automobile for the challenge.

To view the ‘A Message to Space’ video, visit either the official campaign website www.amessagetospace.com or the YouTube channel www.youtube.com/watch?v=3EOAXrTrsOE.

 Hyundai is also helping people all over the world to connect with friends or families by creating a virtual message, like Stephanie’s, which can be shared online via the official website, which also features interviews and behind the scenes footage of how the Nevada image took shape.

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Hyundai Achieves Highest-Ever Domestic Sales

No. 14001 04 201537 hit

New Delhi, April 01, 2015: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 39,525 units and exports of 10,215 units with cumulative sales of 49,740 units for the month of March 2015.

Commenting on the March sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “In a market with weak sentiments, Hyundai achieved its highest-ever single month sales of 39,525 units with highest-ever financial Year sales of 4,20,668 units. The market share of 16.3% was highest-ever with strong performance of successful launch of new models like Elite, i20 Active, Xcent & Verna and lead by strong marketing initiatives to engage rural markets and repeat buyers.”

“The 2015 outlook seems challenging as currently there is low traction in the market with weak delivery on macro-economic parameters and on low customer’s sentiments. We are hopeful that an environment will be created to bring-in investment and create employment that will give the required thrust to grow the industry.”

  

HMIL sales

March 2014

March 2015

(%)

Domestic

35,003

39,525

12.9

Exports

16,705

10,215

-38.9

Cumulative

51,708

49,740

-3.8

 

 

 

 

 

Hyundai Motor India Leads in Automobile Social Media Presence

No. 13931 03 201559 hit

- Largest fan base on Facebook in auto category with over 5.5 million fans in India
- Most viewed channel on Youtube in car category with over 17.5 million video views

New Delhi, March 31, 2015: Hyundai Motor India Ltd, the country’s leading premium vehicle manufacturer and the largest passenger car exporter, has achieved a remarkable milestone in the social media space with over 5.5 million fans on Facebook and over 17.5 million video views on YouTube. These milestones are a part of Hyundai’s strategy to actively reach out to a larger cross section of customer base and engage on a real time basis through social media platforms.

The growth rate of Hyundai India’s digital presence has almost doubled in the past few months, and the quality of fan engagement, has been the highest in the digital space amongst any automobile manufacturer. HMI’s continuous endeavor is to enhance the customer connect through continuous innovation & evolve as a youthful & exciting brand. Hyundai strongly focuses on the digital marketing platforms to connect with the Indian youth and engage with customers directly.

Being a youth-oriented brand, Hyundai has adopted an approach that strikes a chord with current youthful trends which are engaging and active throughout all digital platforms. The Indian car buyer is getting younger and is fast in adapting to global trends. Studies revealed that the communication behavior amongst the youngsters is evolving. Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is a common language adapted by the youth to communicate with each other.

The brand has successfully created memorable campaigns and experiences for young Indian customers and has positioned itself as an ace auto brand on social media during the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20 Active. The key to Hyundai's success is its ability to connect with the Indian customers through appropriate products that appeal to diverse segments & excite them towards the ownership of Hyundai brand.
 

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Hyundai ‘Last Ball’ Handover Ceremony for ICC Cricket World Cup 2015

No. 13830 03 201530 hit

New Delhi, March 29, 2015: Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the world’s fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) today handed over the ‘Last Ball’ for the ICC Cricket World Cup 2015. Hyundai holds the exclusive rights for the Last Ball Handover before the final match between Australia vs New Zealand. At the ceremony, the set of Last Balls were handed over by Mr. Rakesh Srivastava, Sr. Vice President – Sales & Marketing, Hyundai Motor India to the Match Umpire Mr. Ian Gould at Melbourne Cricket Ground, Melbourne.

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Photo Caption- Last Ball hand over by Mr. Rakesh Srivastava – Sr. Vice President- Sales & Marketing, Hyundai Motor India to the Match Umpire Mr. Ian Gould at Melbourne Cricket Ground, Melbourne.

 

 

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