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Hyundai Motor India launches its first ever Indian Corporate Campaign ‘life is brilliant’

No. 11622 11 201411 hit

  • An integrated corporate campaign to illustrate how Hyundai Motor India is making people’s lives happier and more fulfilling

 

New Delhi November 22, 2014: Hyundai Motor India Ltd (HMIL) the country’s second largest car manufacturer and the largest passenger car exporter has launched its first-ever corporate campaign focusing on India, ‘life is brilliant’. The corporate campaign has been designed to further strengthen Hyundai’s caring and emotional connect with the Indian consumer.

Hyundai has successfully completed 16 years in India by bringing world-class products to the Indian market and has consolidated its position as a trendsetter brand in India in-line with its brand slogan “New thinking New Possibilities“. Since inception, Hyundai Motor India has been continuously growing and has become a household name for 3.5 million happy families in the country.

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Speaking at the launch of this campaign, Mr. B S Seo MD & CEO-HMIL, said “Hyundai’s endeavor of keeping customer first is reinforced with this corporate campaign that has India and its masses at its core. Our goal is not just to be the company that sells cars, but to be the ‘most loved brand’ - one that offers values and experiences that go far beyond our customer’s needs and expectations”

The television commercial establishes the identity of Hyundai brand as Modern Premium through its simple, creative and caring storyline that goes well with the way Hyundai has integrated itself in the Indian consumer’s heart. The storyline depicts a child’s yearning for his mother while she is away from home on a project. The story unfolds to show how the child desires for his mother, and how his father fulfills the dream of bringing his mother back home using a Hyundai car. The TVC showcases the strong role that Hyundai plays in uniting the entire family together. This further accentuates the fact that Hyundai has now become an integral part of India and binds the nation in a fabric full of emotions.

TVC Link- https://www.youtube.com/watch?v=fNJiBlc-JYA&feature=youtu.be

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Hyundai cumulative sales up by 11.5%

No. 11501 11 2014125 hit

New Delhi, November 1, 2014: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 38,010 units and exports of 18,000 units with cumulative sales of 56,010 units for the month of October 2014.

Commenting on the October sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai volumes grew by 9% over last month with significant increase in sales of additional and replacement buyers propelled by strong demand lead by new models like Elite i20, Xcent coupled with festival buying. We anticipate that this positive momentum would build up further with increase in sales of entry buyers if there is strong promise of improvement in economic and macro factors in rural and urban markets “
 

HMIL salesOctober 2013October 2014(%)
Domestic36,00238,0105.6%
Exports14,21018,00026.7%
Cumulative50,21256,01011.5%

  

 

Hyundai announces 18th Free Car Care Clinic

No. 11429 10 2014107 hit

New Delhi, October 29, 2014: Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and the second largest automobile manufacturer, today announced the 18th edition of the nationwide ‘Free Car Care Clinic' customer connect program. Aimed at extending the advantage of its excellent services to its customers, the camp will be held between October 31, 2014 to November 09, 2014 at all service outlets across the country.

Announcing the 18th Free Car Care Clinic, Mr. Rakesh Srivastava, Sr. VP – Sales & Marketing, HMIL said, "We at Hyundai understand the evolving needs and preferences of our customers. We have been receiving an overwhelming response to our ‘Free Car Care Clinic' and this year also we hope to see increased participation from our customers across the country. Our objective is to provide the best of products and services to customers and enable them to enjoy value-added experience."

The ‘Free Car Care Clinic' will offer a comprehensive 80 point check-up and a thorough examination of the engine, transmission, electrical system, under-body, AC, exterior, etc. Hyundai customers can also avail attractive discounts on spare parts/labor charges, selected accessories, and other value added services. In addition, Hyundai is also offering an attractive discount of up to 20 per cent on extended warranty along with additional discount on labor and parts, further can avail exciting offers on exchange of old cars.

Hyundai values its long term relationship with its customers thus there are additional attractive offers through scratch cards for the customers that are more than 4 years old. M/s Indian Oil Corporation Ltd, the nationwide sponsor for this event is also offering attractive schemes and offers during the camp.

To honor and reward Hyundai customers attending the camp, attractive gifts like 10 free extended warranties on daily basis and other exciting prizes are also being offered during the entire period of the 10 days. Customers can book there service at dealerships and through “Hyundai Care” Mobile Application or through customer care website (www.customercare.hyundai.co.in). 

 

Hyundai Santa Fe Viral Campaign crosses over 2 Million Views in 7 days

No. 11309 10 2014221 hit

New Delhi, October 9, 2014 - Hyundai Motor India, the country’s largest exporter and the second-largest car manufacturer, launched its unique viral campaign of the Hyundai Santa Fe #Alienscaptured on October 01, 2014. The campaign designed to showcase the power of Santa Fe has generated over 2 million views on YouTube within a week of the launch.

The Santa Fe viral campaign has been woven around an innovative plot where the class-leading power of Santa Fe overpowers the alien superpower. The campaign has resulted in developing high consumer affinity with the Hyundai Santa Fe and created a buzz in the digital medium, trending and becoming the most watched YouTube viral film in the Hyundai portfolio in India.

The advanced 3rd generation CRDi diesel is Hyundai’s ‘R’ series engine which delivers 197PS@3,800rpm of maximum power and an impressive torque of 42.9kgm@1800-2500 rpm (MT) and 44.5kgm@1800-2500 rpm (AT) with high mileage of 14.74 kmpl (MT-ARAI certified) and 13.01kmpl (AT-ARAI certified).

#AliensCaptured by Powerful Santa Fe
https://www.youtube.com/watch?v=OdJjqVWKw4w

 

 

#AliensCaptured by Powerful Santa Fe

No. 11201 10 2014111 hit

New Delhi, October 1, 2014- Hyundai Motor India launches a unique viral campaign Santa Fe Aliens Capture; an initiative to expand the outreach through digital medium. The story unfolds to show how aliens are trying to invade the powerful and dynamic Santa Fe but what happens when the unmatched power of Santa Fe overpowers the supremacies of aliens and how the extraterrestrials end up being the slaves of humans!

#AliensCaptured by Powerful Santa Fe
https://www.youtube.com/watch?v=OdJjqVWKw4w
 

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