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Hyundai Elite i20 wins Indian Car of the Year 2015 award (ICOTY)

No. 12218 12 20143 hit

-  Only Auto manufacturer to win two successive ICOTY Awards
-  Only manufacturer to win 3 ICOTY awards in 10 years
-  Fluidic Sculpture 2.0 Design Language captured Indian Elite Customers

Mumbai, December 18, 2014: Hyundai Motor India Ltd, the country’s second largest car manufacturer and the largest passenger car exporter has won the most coveted Indian Car of the Year 2015 (ICOTY) award for the Elite i20. Within the second month of its launch, the Elite i20 forayed into the list of top 10 most selling brands in India receiving overwhelming appreciation and response. The un-compromising Elite i20 has received 60,000 bookings and has become the choice of 32,000 happy families within 4 months of launch.

Hyundai Elite i20 has earned the country's most prestigious automotive award in a most competitive and rapidly growing market. The ICOTY award has been instituted by the most eminent jury of Senior Editors of all the prominent automotive publications in the country like Top Gear, Motoring World, Car India, Overdrive, Auto Bild, AutoX, Hindu Business Line and EVO.

Commenting on the occasion, Mr. BS Seo-MD & CEO, HMIL said, “We are honored to win the most prestigious automotive award - The Indian car of the Year 2015 for our world-class product Elite i20. Winning 2 successive ICOTY awards symbolizes Hyundai’s commitment to Indian customers by offering world class standards of quality products, design and branding. With this, we intend to thank all our customers, media and jurors who have chosen Elitei20 as the Indian Car of the year and made Hyundai as the most loved and trusted car manufacturer in India and global markets. With such a challenging spirit, we will be consistently pursuing the development of Modern Premium technologies to innovate at every step to strengthen our brand globally and our brands with the customers.”

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Congratulating the winning car Elite i20, Mr. Bob Rupani, Founder Member ICOTY & Chairman of the Jury, Indian Car of the Year 2015 said, “The 2015 "Indian Car of the Year" title represents the most prestigious recognition for the Elite i20, which embodies the Hyundai’s values of excellence. In our collective votes it has come out on top as a whole package which has led its way from innovation, design, superior technology, safety and value for money. It was very challenging to select one product for from the entire line-up of the contenders, since all the products have done very well in their respective segments and I am happy to see a car as good as the Elite i20 being awarded as ICOTY 2015.
Hyundai’s signature design language, the Fluidic Sculpture 2.0 has captured the attention of customers and has created a new design benchmark in the segment, setting a trend of future cars that Hyundai is making for global markets. The Elite i20 has a strong fan following and is seen as “Elite companion”. The Elite i20 comes with great combination of power, performance, mileage, comfort, driving pleasure and un-paralleled value proposition
India plays important role in the market for Hyundai Motor Company, and Hyundai Motor India has been serving Indian customers with high quality products. As a commitment to the Indian market, Hyundai has launched the Elite i20 within 5 months of the successful launch of Xcent, improving the domestic volumes and increasing market share. Earlier, Hyundai Grand received positive and appreciative media response making it the Indian Car of the Year in the year 2014. The Grand got overwhelming customer response with landmark sales of 100,000 units in 10 months, the fastest by any Indian auto brand in the Indian automobile market.

 

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Hyundai Motor India hikes prices

No. 12115 12 201433 hit

New Delhi, December 15, 2014: Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer announced that it will be increasing the prices across all its models in the month of Jan 2015.

Commenting on the price hike, Mr. Rakesh Srivastava, Sr. Vice President, Sales and Marketing said, “In these adverse market conditions, the price increase is necessitated on account of increase in input costs, high cost of imports due to higher rupee depreciation and high cost of sales. We have been absorbing most of the costs but are now constrained to consider price increase across all models in the range of Rs. 5,000 to Rs. 25,000 which will be effective from Jan 2015”

 

Hyundai ‘Life is Brilliant’ Campaign crosses over 4 Million Views

No. 12005 12 201451 hit

New Delhi, December 5, 2014: Hyundai Motor India Ltd (HMIL) the country’s second largest car manufacturer and the largest passenger car exporter launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’ on 22nd Nov, 2014. The campaign designed to illustrate Hyundai Motor India’s aim of making customer’s lives happier has received an overwhelming response on the digital space garnering over 4 million views on YouTube in less than two weeks. The campaign has resulted in striking an emotional connect with Indian consumer and has created a buzz in the digital medium by trending and becoming the most watched YouTube viral film in the Hyundai portfolio in India.
Aiming to become the “Most Loved and Caring Brand” of India, the campaign directly strikes a chord with Indian consumers by bringing alive various emotions through an engaging story line. Since inception, Hyundai Motor India has been continuously growing and has become a household name for over 3.5 million happy families in the country. It has further redefined the consumer’s emotional state, needs and aspirations of being a proud owner of a Hyundai brand.

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Speaking at the launch of this campaign, Rakesh Srivastava, Sr. Vice President – Sales and Marketing, HMIL said, “Life is Brilliant” campaign has created a strong bond between the consumer and the brand Hyundai by evoking an emotional connect by showcasing the car as playing an integral part in reuniting the family. We always strive to play a role that extends beyond being just a car manufacturer to becoming customers’ lifetime companion.”
India plays important role in the market for Hyundai Motor Company, and Hyundai Motor India has been serving Indian customers with high quality products. Hyundai Motor India launched its first ever India centric corporate campaign in line with its global campaign titled Live Brilliant. It is designed to deliver the essence of global brand direction Modern Premium. Hyundai engages with the customer’s on-ground through interactive 360 marketing activations making it the most talked about brand on various digital platforms. Through global and specially designed India specific brand communication, HMIL ensures consistent and sustainable brand excitement.
The television commercial establishes the identity of Hyundai brand as Modern Premium through its simple, creative and caring storyline that goes well with the way Hyundai has integrated itself in the Indian consumer’s heart. The storyline depicts a child’s yearning for his mother while she is away from home on a project. The story unfolds to show how the child desires for his mother, and how his father fulfills the dream of bringing his mother back home using a Hyundai car. The TVC showcases the strong role that Hyundai plays in uniting the entire family together. This further accentuates the fact that Hyundai has now become an integral part of India and binds the nation in a fabric full of emotions.

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Hyundai Elite i20 achieves landmark 56,000 bookings

No. 11902 12 201481 hit

- More than 56,000 Bookings and 300,000 customer enquiries within 4months of the launch-

- Super Performer Brand: Elite i20 crosses over 10,500 units in November 2014 for the first time-

 

New Delhi, December 02, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has achieved yet another milestone for the Elite i20. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received highest ever bookings of 56,000 units within 4 months of its launch. The success of Elite i20 has further strengthened Hyundai’s position as a premium car manufacturer in India across segments. Since the latest successful launches of Grand, Xcent, Santa Fe and Elite i20, Hyundai established leadership in its segments becoming India’s most loved brand under its modern-premium brand direction.

The Elite i20 has a strong fan following gaining positive momentum in the market as India’s Elite companion. Within the second month of its launch, the Elite i20 has forayed into the list of top 10 most selling brands in India receiving overwhelming appreciation and response. The Elite i20 comes with great combination of power, performance, mileage, comfort, driving pleasure and un-paralleled value proposition. Hyundai’s signature design language, the Fluidic Sculpture 2.0 has captured the attention of customers and has created a new design benchmark in the segment, setting a trend of future cars that Hyundai is making for global markets.

On achieving this milestone, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing - HMIL expressed, “We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers. The Elite i20 has seen heightened response across the country for petrol and diesel variants creating new Elite customers for future. Hyundai reaffirms its commitment to the customer and will continue to bring world-class products.”

Hyundai has innovatively developed 360 degree marketing campaigns for the Elite i20 through simple, caring and creative way and received noteworthy recognition for the same. The Elite i20 marketing campaign “Uncompromise” has resonated with customers and media alike thereby, developing a “Super Performer” brand making it “A car beyond Hatchback”. Hyundai engages with the customers on-ground through interactive marketing activations and makes the product available through its strong nationwide network of 405 dealers and over 1000 service points providing best-in-industry sales and service support to its customers. Hyundai has actively engaged with customers on social media platforms with innovative interactive campaigns with the Elite i20 becoming the most talked about brand in the industry.

Hyundai Elite i20 has consolidated its position as a trendsetter in the industry. The frugal diesel and petrol engines in the Elite i20 are true examples of engineering excellence of Hyundai Motor Company. The engines offer best in class mileage of 18.60 kmpl (Era/Magna - ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna - ARAI Certified) for the powerful and refined 2nd Generation U2 1.4 CRDi diesel engine. The new Elite i20 offers a bold design, stunning looks and strong driving dynamics. 

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Hyundai cumulative sales up by 8.7%

No. 11801 12 201485 hit

New Delhi, December 1, 2014: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 35,511 units and exports of 18,500 units with cumulative sales of 54,011 units for the month of November 2014.

Commenting on the November sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai with a volume of 35,511 units indicate strong demand for Hyundai models, giving growth month after month bettering the industry slow growth. The strong investment of launching four new products in a years’ time has resulted in this growth. Today Hyundai has one of the youngest product portfolio lead by Elite i20 which has reached a landmark number of 10,500 units making it as the top seller amongst the strong Hyundai brands”

 

HMIL sales

November 2013

November 2014

(%)

Domestic

33,501

35,511

6 %

Exports

16,180

18,500

14.3%

Cumulative

49,681

54,011

8.7%

 

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