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Hyundai Motor India unveils premium coffee table book “Living the Royal Life”

No. 12812 01 201583 hit

 

In association with Santa Fe- the finest expression of power and dynamism


Encapsulation of the timeless lifestyles of India’s royal families


Mumbai, January 12, 2015 - Hyundai Motor India Ltd, the country’s leading car manufacturer and the largest passenger car exporter has announced the launch of a very premium coffee table book “Living the Royal Life” authored by Bob Rupani, a highly respected automotive journalist and author. Santa Fe the driving partner of Bob Rupani for this book covered the majestic journey to capture timeless lifestyles of several Indian royal and noble families.

The uniquely designed book provides an engrossing insight into India’s culturally rich and magnificent royal heritage. Conceptualized by Bob Rupani, “Living the Royal Life” is a first of its kind book that conjures up a vision of splendor and excellence portrayed by royal and noble families of India. The book brings out some very interesting but unknown facts about the contribution of the featured royal and noble personalities to the arts, culture, heritage and sports of our vast and varied country.

Speaking on the occasion, Mr. Y J Ahn , ED - Sales and Marketing, Hyundai Motor India, said, “We are delighted to present this premium coffee table book which brings out the finer aspects and experiences of royal life. The Santa Fe is also a result of such finesse and showcases the highest standards of exclusive style and modern technology. It carries the time tested traditions of craftsmanship and is the flag bearer of luxury for Hyundai in India. Bob Rupani and most of the respected royals and nobles test-drove the Santa Fe and found it a perfect blend of futuristic technology and superior ergonomics. We thank all the participating royal and noble families in making this book see the light of the day”.


The 3rd Generation Powerful and Dynamic Santa Fe with Storm Edge design philosophy was launched at the 12th Auto Expo. Santa Fe is a world-class product and has set a new benchmark in India’s SUV segment. The new Santa Fe is one of the finest expressions of Modern Premium with high level of Performance, Power, Styling, Technology and Equipment. The advanced 3rd generation CRDi diesel is Hyundai’s ‘R’ series engine which delivers 197PS@3,800rpm of maximum power and an impressive torque of 42.9kgm@1800-2500 rpm (MT) and 44.5kgm@1800-2500 rpm (AT) with high mileage of 14.74 kmpl (MT-ARAI certified) and 13.01kmpl (AT-ARAI certified).

Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value. Hyundai has successfully completed 16 years in India by bringing world-class products to the Indian market and has consolidated its position as a trendsetter brand in India in-line with its brand slogan “New thinking New Possibilities“. In 2014, as per Interbrand Global Survey, Hyundai’s Brand Value had increased by 16% estimated to be around $ 10.4 Billion and at No. 40 across the categories. Hyundai has innovatively developed on-ground initiatives through interactive marketing 360 degrees activations as a commitment of building a brand by multiple touch points. Hyundai has actively engaged with customers on social media platforms with innovative campaigns becoming the most talked about brand in the industry. As a result, brand awareness and brand loyalty deriving from an emotional connection have become the key drivers of Brand Hyundai.
 

IMG_IN_NEWS_LIVING

Hyundai celebrates cricket with 'ICC Cricket World Cup 2015’

No. 12709 01 201584 hit

- Launches special ‘Fans of Brilliance’ campaign 

New Delhi, January 09, 2015: As preparations for ‘ICC Cricket World Cup 2015’ become stronger and the countdown to the most awaited tournament begins, Hyundai Motor India Limited (HMIL), a subsidiary of Hyundai Motor Company, the world’s fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) today announced a slew of exciting initiatives for cricket fans across the country to celebrate the thrill and action of cricket. As a part of the celebration campaign; Hyundai will embark on various consumer engagement initiatives like Trophy Tours, Fan Parks, and Ball Tour across the country from January 11, 2015.

As a dynamic automotive brand, HMIL has always been associated globally with diverse sport activities. Hyundai's International Cricket Council (ICC) sponsorship began in 2011 when it first became the ‘Official Car Partner’ of the ICC Cricket World Cup 2011. In 2012, Hyundai decided to take a step forward to be the ‘Official Partner’ of the ICC and partnered with seven ICC official tournaments from 2012 to 2015.

Speaking on the occasion, Mr. BS Seo - MD & CEO, HMIL said, “We are extremely proud to be the official global partners of ICC for all these years and we are yet again geared up to be a part of 2015’s biggest sport, the ‘ICC Cricket World Cup 2015’. At Hyundai we understand the passion of the Indian audience for cricket and want to keep the excitement around Hyundai brand alive by engaging with our customers at every point. Cricket is a game of passion. A game of heart; for every fan, cricket is what drives them and Hyundai has always been closely associated with sports platforms such as cricket. ‘ICC Cricket World Cup 2015’ is the single biggest event that unifies millions of passionate cricket fans.”

“Hyundai has always taken the lead in celebrating new and emerging youth engagement platforms; from cricket to movies to music, the brand has successfully created memorable campaigns and experiences for young Indian customers." he added.

‘Fans of Brilliance’- Hyundai Digital Campaign
On the digital front, Hyundai Motor India is aggressively reaching out to young, ardent sports fans. To encourage participation and create excitement, Hyundai has set up a microsite http://www.fansofbrilliance.com/ which will allow people to share their ‘Brilliant Cricket Story’.

Fans can also participate and celebrate their passion for cricket with their friends with Cricket IQ trivia games namely as, ‘Crick IQ’, post selfies which would be superimposed on the cricket balls, wish their favorite player and play a gaming app ‘Cric Drive’ etc. Further to the participation in the micro-site cricket fans can also give a missed call to 1800 200 8373 and their brilliant cricket story. As many as 6 winners will get a chance to visit New Zealand/Australia and watch their favorite team in action at ICC World Cup 2015.
Hashtage- #fansofbrilliance

Hyundai Fan Park: A place that represents Passions, Oneness and Unity
In a country like India that follows cricket religiously, Fan Park is a great platform to unite the cricket lovers, to come and experience the energy of the game with fellow cricket enthusiasts who are seen cheering for their favorite teams during the matches at the venue. Hyundai through this activity conveys its brand qualities of energy and enthusiasm amongst the audience. Hyundai Motor India has undertaken an initiative, ‘Clean my India drive’, to clean the Fan Park location after the audience enjoys the matches. HMIL will encourage fans to participate in the awareness drive for Clean my India at the select Fan Parks.

Trophy Tour
Hyundai brings the official trophies for ICC tournaments closer to the Hyundai fans at premium malls in Delhi, Mumbai and Chennai, allowing fans to enjoy a rare close-up view of the biggest prize in cricket. The Trophy Tour will commence from 11th – 17th January 2015. On January 11 the Trophy will be displayed at The Great India Place, Noida; on January 13 at Kidzania, Mumbai; on January 14 and January 15 at Express Avenue Mall, Chennai; on January 16 at Cyber Hub, New Delhi and January 17 at Pacific Mall, New Delhi.

Official First Ball / Last Ball Tour
Hyundai Official Ball Tour provides worldwide cricket fans a chance to closely experience the same cricket balls that will be used for play in ICC tournaments. For the first time ever, Hyundai will extend this campaign to the select winners of the Fans of Brilliance contest winners. The winners will get a chance to be at the stadium in New Zealand and Australia and watch their favorite teams play LIVE.

 

Hyundai Motor India hikes prices across all models

No. 12606 01 2015116 hit

New Delhi, January 06, 2015: Hyundai Motor India Ltd. (HMIL), the country’s largest passenger car exporter and second largest car manufacturer announced the price increase across all its models with immediate effect.

Commenting on the price hike, Mr. Rakesh Srivastava, Sr. Vice President, Sales and Marketing said, “In these adverse market conditions, the price increase is necessitated on account of the higher excise duty and increased input cost. We have increased the prices across all models starting from Eon to Santa Fe in the range of Rs.15, 000 - 1, 27,000 effective from January 01, 2015.”
 

 

Hyundai cumulative sales up by 21 %

No. 12502 01 2015126 hit

New Delhi, January 1, 2015: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 32,504 units and exports of 26,861 units with cumulative sales of 59,365 units for the month of December 2014.

Commenting on the December sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “ In the challenging market conditions of CY 2014 Hyundai did all time record high sales of 4.11 lac units with all time high projected market share of 21.8% in passenger cars on the strength of strong product portfolio , aspirational brand and customer focused strong channel”  

 

HMIL sales

December 2013

December 2014

(%)

Domestic

28,345

32,504

14.7%

Exports

20,733

26,861

29.6%

Cumulative

49,078

59,365

21 %

 

2014: The most successful Year for Hyundai Motor India

No. 12431 12 2014132 hit

- Set record sales in 2014 at over 4.10 lakh units driven by growth across segments
- Achieves the highest market share of 21.6% first time in India
- Over 4.3 million cars serviced
- Wins the Top Exporter award for 2014-15 by EEPC for the 10th consecutive year

New Delhi, December 31, 2014- Hyundai Motor India Ltd, the country’s second largest car manufacturer and the largest passenger car exporter has marked year 2014 as the “Year of Excellence” in India. Hyundai Motor India has set record sales in 2014 at over 4.10 lakh units driven by growth across segments. Marking the highest market share of 21.6% in the history of 16 years in India makes Hyundai Motor India the fastest growing automobile brand. Hyundai’s strong performance has been propelled by successful product launches like the Grand i10, Xcent, Santa Fe and the most recent, the Elite i20.

Since inception, Hyundai Motor India has been continuously growing and has become the most trusted brand for 3.5 million happy families in the country. Exporting world class products to over 100 countries from the state-of-art Indian manufacturing facility in Chennai, Hyundai has benchmarked international quality standards in India. Hyundai has retained its position of being the largest passenger car exporter since 2004, with a market leadership of 40%. Encouraged by the ‘Make in India’ campaign, Hyundai Motor India believes its ‘Made in India’ Hyundai cars have won customer trust and love not only in India but also in global markets.

Commenting on Hyundai’s successful 2014 year, Mr. BS Seo- MD & CEO, HMIL said, “2014 has been an excellent year for Hyundai Motor India and it demonstrates the continued confidence that our customers have in Hyundai and our trendsetter products. We surpassed our targets of selling 4 lakh vehicles in the domestic market by adding new products like Xcent, Elite i20 and Santa Fe to our robust product portfolio. All our products have witnessed a stunning success in the respective segments, setting modern style and technology leadership benchmarks. Our network presence is one of our key strengths and reiterates our commitment to the customers. We intend to continue our growth in 2015 and with new products coming next year, we will create the right conditions to reinforce our claim to leadership over the long term.” 

Global Debuts in India

India plays important role in the market for Hyundai Motor Company, and Hyundai Motor India has been serving Indian customers with high quality products. Marking three successful world premieres, in the past one year for Grand, Xcent and Elite i20, Hyundai has strengthened its commitment to the Indian market offering Modern-Premium world class products. Hyundai Motor India won 2 successive Indian Car of the Year awards in 2013 and 2014 for the Grand i10 and Elitei20 respectively and these awards symbolizes Hyundai’s commitment to Indian customers by offering world class standards of quality products, design and branding.  

2014- The year which earmarked 16 years of association with Shah Rukh Khan

Underlining Hyundai’s commitment to delivering greater levels of customer satisfaction, Hyundai has become the most loved and caring automotive brand in India. On completing 16 years of association in 2014 with Shah Rukh Khan, Hyundai Motor India announced Shah Rukh Khan as the brand ambassador for the real family sedan- Xcent. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent.

Hyundai Motor India’s first corporate campaign- Life is Brilliant

Accentuating Hyundai’s caring and emotional connect with the Indian consumer, Hyundai Motor India launched its first ever India centric corporate campaign- “Life is Brilliant” in line with its global campaign titled Live Brilliant. The campaign was designed to deliver the essence of global brand direction Modern Premium.

Global Dealership Space Identity - Modern Premium outlook for Hyundai Dealership

2014 has been an exciting year for Hyundai Motor India with world class products launches and an aggressive network expansion. Hyundai’s network presence is one of the company’s key strengths for reaching out to the every customer across country. Under the Global Dealership Space Identity norms, Hyundai Motor India has equipped the new and existing dealerships and sales outlets with world class features that are aimed to take care of all automotive needs of the evolving customers and thus establishing a world class car ownership experience.

The Brand Value

Hyundai is one of the fastest growing automotive brands, in terms of both volume and brand value. Hyundai has successfully completed 16 years in India by bringing world-class products to the Indian market and has consolidated its position as a trendsetter brand in India in-line with its brand slogan  “New thinking New Possibilities“. In 2014, as per Interbrand Global Survey, Hyundai’s Brand Value had increased by 16% estimated to be around $ 10.4 Billion and at No. 40 across the categories. 

Life is brilliant with 5 million fans on Facebook

On December 27, 2014- Hyundai achieved the landmark of crossing five million fans on the popular social networking site, Facebook. The official page of Hyundai India was launched in year 2011 to directly engage with Indian customers, has managed to surpass this milestone within 3 years. Hyundai is a young and vibrant brand that strongly focuses on the digital marketing platforms to connect with the Indian youth and engage with customers directly.

 

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