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Hyundai announces 24x7 Roadside Assistance Retail Program

No. 11029 09 201416 hit

  • A Special RSA designed for the customers’ vehicle beyond warranty period
  • Pan India reach with Hyundai RSA Retail Program

New Delhi, September 29, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer in association with Allianz Global Assistance (AGA) has introduced a special 24x7 Roadside Assistance (RSA) extended Program for the Hyundai customers beyond the warranty period. Hyundai’s Roadside Assistance policy can be availed at a nominal amount that will help customers to maintain the roadside assistance for years to come.

Hyundai Motor India offers services, maintenance and roadside assistance for the new vehicle purchase with unlimited kilometers. The program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any breakdown.

On the RSA Program, Mr. Rakesh Srivastava, Sr. VP - Sales & Marketing said, “The Hyundai Road Side Assistance Program was launched in 2010, with the aim of providing emergency road side assistance services round the clock to ensure a hassle free Hyundai’s ownership experience. This year we are extending the policy for all customers aiming to provide them pan India reach with maximum assistance, benefit and services.”

Customer can avail the RSA Program at nominal price:

RSA Package Details Rs. MRP (All Inclusive)
1 Year Coverage 899/-
2 Year Coverage 1,499/-
3 Year Coverage 1,999/-

Eligibility Criteria
The maturity of the coverage would be upto 6 years from the date of delivery of the vehicle to 1st customer. The policy can be purchased within warranty period also. Refer the table as selling criteria as per the vehicle age.

Scope of Services offered under “Hyundai Roadside Assistance Retail Program”:

  • National Coverage
  • 24 x 7 dedicated call centre (Toll Free Number 1800 102 4645)
  • Breakdown & Accidental Towing
  • Minor Mechanical/Electrical – On site repair
  • Battery Jump Start
  • Assistance over phone
  • Key Lock Out
  • Flat tyre support
  • Emergency Fuel support
  • Taxi coordination
  • Legal / Medical coordination
  • Custody services


Benefits for customers

  • Single point of contact for any kind of roadside assistance (End to End Solution)
  • 24x7 Dedicated call center to ensure prompt and quality assistance
  • Safe towing in case of any breakdown or accident to nearest Hyundai Dealership
  • Pan India coverage for Roadside assistance


Hyundai announces Shah Rukh Khan as Brand Ambassador for Xcent

No. 10917 09 2014148 hit

• Launches new Xcent TVC featuring Shah Rukh Khan
• Amplifies 16 years of long-standing association with SRK

New Delhi, September 17, 2014- Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, today announced Bollywood legend and superstar Shah Rukh Khan as the brand ambassador for Xcent- the real family sedan. Endorsing Hyundai’s flagship products for 16 years, Shah Rukh Khan’s long- standing association with Hyundai truly personifies the Modern Premium legacy of the brand. Hyundai and SRK’s association has been one of the long-lasting association not only for an automobile company but for any brand in India.

The new TVC is built around the theme of, “multiplying the life’s joys with the generous Xtras like - Xtra space, style and comfort”. The film unfolds to show how SRK is an ‘Xtra Hunter’ and has a quest for more. Xcent is a trendsetter in the compact sedan segment defining Hyundai’s automotive excellence in India. Hyundai Xcent began its successful innings in February 2014 with the global launch at Auto Expo in New Delhi as ‘A Real Family Sedan’ and till date 35,400 happy families are experiencing brilliance with Xcent.

Speaking on the association, Mr.BS Seo MD& CEO- HMIL, said, “It’s been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK’s association has enhanced the brand’s reminiscence and propagated our Modern Premium brand values. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent. Xcent with its premium features and stylish design has made its mark amongst the customers and we are confident that the new association will create the magic again.”

On this association, Shah Rukh Khan, Bollywood Superstar and Hyundai Brand Ambassador expressed, “It’s a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India. For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car.”

The new campaign of the compact sedan has been designed for the aspirational, stylish and value-seeking Indian customer. The storyline is based on the consumer insight that a typical middle class Indian pursuits for a bit of extra in every deal. The TVC shows Shah Rukh Khan, as a young professional who is a vivacious dad to twins always pursuing for Extra from his life. He is stumped one day by his own twins who decide to playfully return the favor by demanding from the valet, a car that has more than what their present car has to offer. And what follow is ‘extra surprise’, for the family wherein they get a ride and a ride of their lives with Hyundai Xcent.


Hyundai announces Shah Rukh Khan as Brand Ambassador for Xcent

Hyundai celebrates first anniversary of Grand with ‘SportZ Edition’

No. 10803 09 2014119 hit

- Over 1.1 Lakh Happy Owners in India-

New Delhi, September 03, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer; celebrating the first anniversary of Grand i10, today introduced its ‘SportZ Edition’. Launched in September 2013, Grand has over 1.1 lakh happy owners in India and has won the prestigious Indian Car of the Year (ICOTY 2014) and numerous awards.

Hyundai celebrates first anniversary of Grand with ‘SportZ Edition’

Speaking on the introduction of SportZ Edition, Mr Rakesh Srivastava, Sr. VP, Marketing and Sales, HMIL said, “We are delighted to introduce the ‘SportZ Edition’ of Grand amongst customers to celebrate this landmark. We thank our customers for showing strong confidence in brand Hyundai and making Grand a huge success in India. Grand which has created a benchmark in quality, features and technology offering higher value proposition has been well appreciated by the auto fraternity by being the most awarded car of 2013. Grand has created a new benchmark in the automotive industry by foraying into the list of top 5 most selling brands in India within the first month of full production. Grand achieved a milestone with the delivery of 100,000 Hyundai Grand cars within 10 months of its launch making it the fastest car to achieve this landmark in India.”

The Grand ‘SportZ Edition’ comes with a host of sporty and high-tech features like 14”Diamond cut Alloy wheels, blue tooth connectivity, steering mounted audio and Bluetooth controls, leather wrap on steering wheel, rear spoiler, B-Pillar blackout along with body graphics. Moreover, the interiors of the car have been further enhanced with premium full cloth upholstery and crafted in tones of red.

The SportZ variant comes with the highly advanced and frugal 2nd generation U2 1.1 litre CRDi diesel engine which offers a combination of optimum performance along with best-in-class fuel efficiency of 24 kmpl (ARAI figure). Also the highly acclaimed all-aluminum 1.2 litre Kappa petrol engine comes with Dual VTVT technology and best-in-class mileage of 18.9 kmpl (ARAI figure)


Price (ex-showroom Delhi)

Grand SportZ Edition Petrol

Rs 511,550

Grand SportZ Edition Diesel

Rs 598,554





Hyundai celebrates first anniversary of Grand with ‘SportZ Edition’

Hyundai receives overwhelming response for ‘The Elite i20’

No. 10702 09 2014140 hit

- More than 79,200 customer enquiries with over 15,300 Bookings within 20 days-
- Highest bookings ever in the Hyundai product portfolio
New Delhi, Sep 02, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has received an overwhelming response of its newly launched all-new Elite i20 and has set a new benchmark in the premium hatchback segment. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received highest bookings ever of 15,300 units in 20 days. The earlier successful product launches in last one year has seen Grand receiving 10,000 bookings in 20 days and Xcent registering 11,000 bookings in 30 days.
On the Elite i20 sales, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing- HMIL expressed, “We are overwhelmed by the customers strong appreciation and acceptance of the new Elite i20 making it a huge success. This is Hyundai’s fifth sequential successful product launch highlighting the customer confidence in the Hyundai’s aspirational brand value and products. The demand of Elite i20 has doubled and we are working towards increasing its production to reduce the waiting period for faster deliveries so as to delight the customers.”
Hyundai brand has consolidated its position as a trendsetter in the industry. The frugal diesel and petrol engines in the Elite i20 are true examples of engineering excellence of Hyundai Motor Company. The engines offer best in class mileage of 18.60 kmpl (Era/Magna - ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna - ARAI Certified) for the powerful and refined 2nd Generation U2 1.4 CRDi diesel engine. The new Elite i20 offers a bold design, stunning looks and strong driving dynamics.
Mr Srivastava, also added, “In the challenging times, where price is a key decider, the overwhelming response of Elite i20 showcases there are discerning buyers who are not willing to compromise and seek segment defining products with high aspirational brand values and class-leading features. The Elite i20 has seen heightened response all over the country with diesel bookings of 52% of the total bookings which are as per expectations. Elite i20 received 15,300 bookings and generated 79,200 enquiries within 20 days of the launch. As a commitment to the Indian market, Hyundai has launched the Elite i20 within 5 months of the successful launch of Xcent, improving the domestic volumes and increasing market share. Earlier, Hyundai Grand also received strong customer and media response making it the Indian Car of the Year in the year 2014. Elite i20 promises to be a strong performer and trendsetter exceeding customer expectations.”



Hyundai domestic sales up by 19.2%

No. 10601 09 2014132 hit

New Delhi, September 1, 2014: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 33,750 units and exports of 14,361 units with cumulative sales of 48,111 units for the month of August 2014.

Commenting on the August sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai continued to build on the positive momentum with the growth of 19.2% with an overwhelming response for the new products such as Elite i20, Xcent and the Grand. We maintain a cautious optimism for a good festive season on the strength of new products, increase in demand for petrol cars and improving customer sentiments.”  

HMIL sales

August 2013

August 2014









- 40.2







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