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‘Experience Hyundai’ Digitalization Engagements receive overwhelming response at Auto Expo

No. 18405 02 2016167 hit

- Over 15,000 visitors Experienced Hyundai digital engagements -

February 05, 2016, Greater Noida: Hyundai Motor India, the country’s largest exporter and the second largest car manufacturer in India, today welcomed visitors to its pavilion with exciting and immersive digital engagements at the Auto Expo 2016 in Greater Noida.

The Digital Engagement at Hyundai Pavilion have been created to offer a 360 degree experience to the visitors at the Hyundai Pavilion. Digital engagements are developed to challenge the minds of the visitors and ace engagement activities with instant gratification. It offers integration across all digital and social platforms with quick registrations through RFID.

 

Speaking on Hyundai Pavilion Digital Engagement, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing-, HMIL, said, “We are delighted to receive an overwhelming response to the Hyundai Pavilion at the Auto Expo. Extending the ‘Experience Hyundai’ theme to the digital platforms, Hyundai offers unique, interactive and intuitive engagement to visitors. The pavilion is founded on three core pillars of Design & Safety, Future Technology and Digitalization to enable visitors to understand Hyundai brand and experience Hyundai philosophy.”

Hyundai has placed an innovative, first of its kind, mind racing game at the Auto Expo. ‘Mind Racing’ is a multi-player, digital game that puts visitors to the ultimate test of utilizing their concentration levels to race their slot cars to the finish line through the brainwave headset on a real time scoreboard. The ‘Racing Motion Simulator’ offers visitors a truly exhilarating experience by providing a realistic challenging experience of being at a race track behind the wheel of Hyundai’s racing car. The ‘Time Freeze Selfie’ experience allows visitors with their family & friends, to capture their panoramic video shot of themselves at the Hyundai pavilion in a creative and entertaining manner with the Hyundai N 2025 Vision Gran Turismo. ‘Unlock a Surprise’ Machine comprises of an interactive smart interface to connect and immerse visitors into the world of Hyundai that unlocks a surprise by answering an easy brand quiz. Hyundai will also preview auto expo happenings and contests from the pavilion through social media channels @HyundaiIndia using #ExperienceHyundai

 

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Hyundai Motor India showcases HND-14,’Carlino’ Concept at Delhi Auto Expo

No. 18304 02 2016165 hit

• The HND-14,’Carlino’ showcases Hyundai Motor’s vision for compact urban mobility

• Unique fashion-led design also provides lifestyle versatility

• Innovative ‘plug and play’ platform introduces the future of car customization

February 4, 2016 – Hyundai Motor India, the country’s second largest manufacturer and the largest passenger car exporter, today unveiled its vision for the future of urban mobility with the world-showcase of the HND-14,’Carlino’ at the 2016 Auto Expo in New Delhi, India. The compact utility vehicle concept presents a multi-functional solution for the next generation of car buyers.

The HND-14, ’Carlino’ is the latest in a succession of concepts from the Hyundai Design Center in Namyang, South Korea, illustrating the company’s future design direction. As a continuation of Hyundai Motor’s conceptual studies, the HND-14, ‘Carlino’ sets its own trend, with a fashionable and unique design that gives customers a glimpse of Hyundai Motor’s vision for future urban mobility.

The concept car is a unique proposition, breaking conventions and making an urban statement with its unique design and stylish exterior. At less than four meters in length, its compact proportions exude a cool, modern and simple finish that presents the ideal first car to the next generation of style-focused motorists. Its multi-functional nature makes it the perfect utility vehicle for a variety of lifestyles, diverse enough to be comfortable off-road or on the highway.

Representing an evolution of Hyundai’s design philosophy, the HND-14, ‘Carlino’s’ exterior appeal starts with its unique lamp design, setting the tone for its fashionable and sporty features. Its individuality is expressed further with the subtle use of colors and graphics, reflecting its ability to suit a variety of lifestyles.

Like its exterior, the HND-14, ‘Carlino’ interior provides flexibility in its design, merging fashion, function and the latest technologies. The innovative ‘plug and play’ platform will appeal to the varied lifestyle demands of buyers and the option to completely customize in-car technology options will suit those coming to the market for the first time.

Available features include interchangeable audio, visual and navigation units. Each item can be swapped in or out, giving greater choice for users to specify components to suit their needs.

Other integrated features bring added convenience and safety for drivers, with a push start button providing ease of use, in addition to electric folding side mirrors. The HND-14, ‘Carlino’ promises to keep occupants safe in all environments, with six air bags and Hill Start Assist Control providing additional driver support.

The HND-14, ‘Carlino’s’ versatility is perfectly encapsulated by its unique wheels enhancing the utilitarian appeal and elevating the SUV’s profile, they also contribute to safety with a number of features that offer versatility and adventure, with the wide shoulder block design maximizing mud traction.

Another unique feature is the 3D honeycomb blocks, designed to provide near-silent running on highways. Combined with the other innovative design elements, this feature contributes to unrivalled handling performance on all terrains, to ensure the HND-14, ‘Carlino’ is as versatile as it looks.

 

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Mr YK Koo, Managing Director, Hyundai Motor India unveils the HND-14, Carlino at Auto Expo 2016

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Hyundai unveils Tucson & showcases Hyundai N 2025 Vision Gran Turismo at Auto Expo 2016

No. 18203 02 2016165 hit

- Auto Expo Theme: Experience Hyundai

- All-New Tucson represents significant step forward for New Age Hyundai

- Fluidic Sculpture 2.0, Bold and athletic exterior creates a unique SUV appearance

February 03, 2016, New Delhi: Hyundai Motor India, the country’s largest exporter and the second largest car manufacturer in India, today showcased its global SUV, the Tucson at the 2016 Auto Expo, Greater Noida.

Hyundai Tucson represents a significant step forward in the future SUV line-up for the Indian Automobile Market. Hyundai has high aspirations for the brand globally. The All-New Tucson is a bold car bringing our brand slogan ‘New Thinking, New Possibilities’ to life. Through great design and advanced technologies, it represents the future of Hyundai products in India beyond expectations.

The Tucson design expresses progressive spirit and passion, transforming the brand to New Age Hyundai. The All-New Tucson has a bold and athletic presence achieved through refined, flowing surfaces, bold proportions, sharp lines and most importantly, the newest generation hexagonal grille – Hyundai brand signature. The All-New Tucson adopts the strong proportions and profile of an SUV and the design confidently creates a sense of the vehicle being sleek and agile.

Speaking at the Tucson Unveil at the Auto Expo, Mr. YK Koo, MD & CEO, HMIL, said, “Our theme for the 2016 Auto Expo is ‘Experience Hyundai’. Our goal is to offer intuitive experience to customers and touch their lives adding brilliant moments and experience through Hyundai. The Auto Expo is a very important platform to showcase Hyundai’s strength of design, technology and future products. With the spirit of challenge and innovation; we will expand the Experience Hyundai programme to strengthen the Hyundai brand in 2016.”

 

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Photo Caption I: (Left to Right): Mr Min Sik Ahn, Minister- Embassy of the Republic of Korea, accompanied by Mr Y K Koo Managing Director, Hyundai Motor India Limited, Mr Moon Sik Kwon- Vice Chairman, Namyang R&D of Hyundai Motor Company and Mr Rakesh Srivastava, Sr. Vice President-Sales & Marketing, Hyundai Motor India Limited

 

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Photo Caption II: (Left to Right) Mr Min Sik Ahn, Minister- Embassy of the Republic of Korea, accompanied by Mr Rakesh Srivastava, Sr. Vice President-Sales & Marketing, Hyundai Motor India Limited, Mr Y K Koo Managing Director, Hyundai Motor India Limited and Mr Moon Sik Kwon- Vice Chairman, Namyang R&D of Hyundai Motor Company

Hyundai Pavilion Highlights

FUTURE ZONE

Hyundai N 2025 Vision Gran Turismo’
Hyundai Motor showcased its high performance sub-brand N which is a result of intensive testing and product development. The sub-brand N builds on Hyundai Motor’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring ‘the most thrilling winding road’ fun to customers who truly love cars.

Developed for participation in the world-renowned PlayStation® Gran Turismo racing game series, the ‘Hyundai N 2025 Vision Gran Turismo’ concept highlights sustainable technology and race car design, truly representing the future potential of Hyundai N. The N capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.

HND-14, Carlino
HND-14, Carlino is sub 4 meter concept SUV developed at the Hyundai Namyang Design Centre. HND-14, Carlino boasts multi-function lifestyle ability making an urban iconic statement with its unique design and stylish exteriors. The futuristic design direction showcases Hyundai’s commitment to meet the growing aspirations of Indian customers opting for SUV’s.

GENESIS ZONE
Hyundai Motor showcased the all-new global luxury brand ‘Genesis’ that will deliver ‘human-centered’ luxury through a range of new models that feature the highest standards of performance, design and innovation. The name ‘Genesis’, which also means new beginnings, hints at the new values and standards the brand will bring to the global luxury car market.

SPORTS ZONE
i20 Active possesses stylish design and advanced technology to further redefine Hyundai’s automotive excellence in India. The i20 Active offers urban mobility with a complete package from style to performance. The design expresses Hyundai’s progressive spirit and passion with its aggressive and tall stance.

ECO ZONE

Sonata PHEV
Hyundai has evolved at an ever increasing pace over the years, with significantly improved internal combustion gasoline and diesel engines and with ever higher fuel efficiency. The Sonata PHEV was built to please drivers and the environment, setting Hyundai Motor’s next milestone in its contribution to humanity with advanced technology.

FCEV Mock Up
With the aim to protect the global environment and lead the industry with regenerative environmental technology, Hyundai displayed FCEV mock up at the Auto Expo. The fuel cell stack, electric motor, battery and hydrogen tank are the main components of the Fuel Cell Electric Vehicle (FCEV).

ICOTY ZONE
As the most loved and trusted car manufacturer in India, Hyundai Motor India won three ICOTY’s successively for its products: Creta, Elite i20 and Grand i10 as ICOTY 2016, 2015 and 2014 respectively. Hyundai is a New Age brand and under the Modern Premium brand direction has redefined the segments setting new benchmarks every year.

TECHNOLOGY ZONE
Hyundai displayed its world class refined powertrains and transmissions: The Kappa 1.0 GDI, Kappa 1.4-litre T-GDI, 7 DCT and 8 Speed AT.

Kappa 1.0 GDI: Broadening its engine line-up, Hyundai Motor’s downsized Kappa 1.0 GDI engine is displayed as a part of a new generation of small turbocharged gasoline engines. Kappa 1.0 GDI engine is tuned to maximize fuel economy and focus on comfort, to facilitate more spirited driving without sacrificing efficiency.

Kappa 1.4-litre T-GDI unit incorporates a high-pressure single-scroll turbocharger integrated within the exhaust manifold. The new design injects fuel directly inside the cylinder, improving combustion rates for better power and fuel efficiency.


7 DCT: The new global seven-speed double-clutch transmission (7DCT) provides an improvement in fuel consumption and CO2 emission compared to a conventional six-gear automated transmission, while acceleration performance increases.

8 Speed AT: Hyundai Motor India unveiled at the Auto Expo its new eight-speed automatic transmission for front-wheel drive vehicles improving fuel economy by 7.3% over six-speed auto. 8 Speed AT showcases light and agile elements of Hyundai technology. Globally the eight-speed auto will initially be used in the large and luxury car segments.

SAFETY ZONE

GENESIS CRASH CAR
Genesis is Hyundai’s flagship model and as such offers a high level of physical crashworthiness and excellent safety features as standard. Genesis Crash Car Test was exhibited at the Hyundai Pavilion at the Auto Expo 2016. Genesis has aced safety evaluation in the small overlap front crash evaluation and a superior-or advanced-rated front crash prevention system with automatic braking capabilities. Structural integrity and strength has been a key priority of Hyundai Motor Company’s engineering teams and the vehicle uses advanced high-strength steel throughout its body structure, and has been designed from the outset to pass the world’s most demanding crash tests.

KIDS ZONE

TRAFFIC SAFETY WITH POLI
Specially designed to engage the youth and children, Hyundai has developed a Kids Zone at the pavilion to encourage safety education and awareness as a part of its ‘Safe Move’ CSR initiative. The famous animation series, ‘Traffic Safety with Poli’ will be screened at the Kids Zone theatre.

ENGAGEMENTS

  • The Hyundai brand zone is an area where visitors can engage with the Hyundai brand see the merchandise of their choicest ‘Hyundai Brand Collection’ and World Rally Championship.
  • Hyundai has undertaken innovative digital initiatives to engage and interact with visitors at the Hyundai Pavilion to amplify the experience of the visitors.


‘Experience Hyundai RFID Bands’ enable visitors to share their Hyundai experience at each digital touch point within the Hyundai pavilion on social media.

‘Mind Racing’ is a challenging on ground multi-player digital game that puts visitors to the ultimate test of utilizing their brain concentration levels to race their slot cars to the finish line through the brainwave headset on a real time scoreboard.

‘Racing Motion Simulator’ promises to offer the visitors a truly exhilarating experience by providing a realistic feel of being behind the wheel of Hyundai’s racing car.

‘Time Freeze Selfie’ allow visitors with their family & friends, to capture their panoramic video shot of themselves at the Hyundai pavilion in a creative & entertaining manner.

‘Unlock a Surprise’ Machine comprises of an interactive smart interface to connect and immerse visitors into the world of Hyundai that unlocks a surprise.

Hyundai will also preview auto expo happenings and contests from the pavilion through social media channels @HyundaiIndia using #ExperienceHyundai

HISTORY WALK
The Hyundai History zone demonstrates the successful journey of Hyundai Motor India across the globe and in India.
 

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Hyundai to showcase New Possibilities at Delhi Auto Expo 2016

No. 18125 01 2016161 hit

- Announces Hyundai Pavilion theme, ‘Experience Hyundai´-

- Unveils all- new Tucson showcasing global SUV line up-

- N performance brand, The Grand Turismo as the showstopper-

 

New Delhi, January 25, 2016: Hyundai Motor India Limited (HMIL), the country‘s largest exporter and the second largest car manufacturer, today announced its Auto Expo 2016 theme, ‘Experience Hyundai´.

Under the ‘Experience Hyundai‘ theme, The Hyundai pavilion will showcase many exciting and innovative products from Hyundai‘s international and domestic line up on 12 zones with 17 products. The pavilion will showcase Hyundai‘s vision in the automotive engineering with world-class product technology.

Hyundai will be unveiling its Global SUV, Hyundai Tucson and showcasing global products signifying a leap in the global SUV line up engineering process at Hyundai.

Some exciting zones to look forward to are:

Future Zone

Hyundai Motor India will also showcase its high performance sub-brand N. The N brand is a result of intensive testing and product development.

Premium Zone

Hyundai Motor has showcased an all-new global luxury brand ‘Genesis’ that will deliver ‘human-centered’ with highest standards of performance, design and innovation.

Sports Zone

The i20 Active possesses stylish design and advanced technology to further redefine Hyundai’s automotive excellence in India.

Safety Zone

Genesis Crash Car will be siaplayes offering a high level of physical crashworthiness and excellent safety features with high structural integrity and strength.

Engagement Zone

At the Engagement Zone, visitors can expereince Hyundai‘s innovative digital initiatives to engage and interact with visitors at the Hyundai Pavilion.

‘Experience Hyundai´ at Hall No. #03, Stall No #E3.

 

Hyundai Launches Happy Move–‘Save Our Heritage’ CSR initiative

No. 18012 01 2016119 hit

-16th Happy Move - Global Youth Volunteers Camp to support the initiative

-HMIL associates with the Archeological Survey of India (ASI) for the awareness drive

New Delhi, January 12, 2016: Hyundai Motor India Ltd, the country’s second largest car manufacturer and the largest passenger car exporter today launched global CSR campaign- Happy Move in India. Hyundai Motor India in association with Archaeological Survey of India (ASI) will spread awareness on the Indian heritage monuments.

Hyundai Motor Group’s CSR is centred on 4 main pillars -“Safe Move, Happy Move, Green Move and Easy Move”. Happy Move is an integral part of Hyundai’s efforts to create a safe and happy world. The theme of Happy Move program this year is “Save Our Heritage” and in this program Hyundai will conduct awareness drive (Jan11- 21, 2016) with 100 Happy Move Global Youth Volunteers (80 from Korea and 20 from India) at the heritage sites of Safdarjung Tomb, Firozshah Kotla, Qutub Minar and Old Fort. At these heritage sites, the volunteers will undertake activities to upkeep the amenities, maintenance of gardens and will conduct awareness activities to educate the visitors on the value of heritage.

Further to spread the message amongst children, volunteers will also conduct school contact programme at Sarvodaya schools at Chanakya Puri, Daryaganj, Mehrauli and INA colony. As part of the initiative volunteers will undertake school premises cleaning, school wall designing, maintenance of gardens and design competitions for a positive and conducive study environment.

On the occasion of the launch, Mr Y.K Koo, Managing Director, Hyundai Motor India Ltd. said, “Hyundai is a responsible car manufacturer and India’s most loved and trusted car brand, it is our responsibility to appraise the importance of heritage in our lives. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds. Happy Move is our global program and is an effort to create a sustainable environment with the purpose of delivering inspiration and unique experiences to all the areas of the world. We have associated with the Archaeological Survey of India (ASI) for creating awareness for the Indian Heritage Monuments.”

Archaeological Survey of India official said, “Happy Move initiative is a welcome step from Hyundai Motor India Ltd., towards preserving the heritage monuments. There is an immediate need to create awareness among people and sensitise them to understand the value of heritage in our lives.”

The Happy Move Global Youth Volunteers are selected by Hyundai Motor Company with a view to create a global community around the principals of sharing. Currently in its 16th edition, the volunteer program has sent over 3,000 volunteers to India till date who have been instrumental in creating a meaningful difference to lives of people in over 65 villages around Chennai. The Happy Move Global Youth Volunteers have helped create sanitation facilities for over 500 families, provided school infrastructure that has helped 180 schools and over 90,000 students.

 

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Photo Caption:
Mr. Rakesh Srivastava, Senior VP Sales and Marketing, Hyundai Motor India Limited and Shri Shharat Sharma ADG ASI, along with Global youth volunteer at the inauguration of Hyundai Motor India, CSR initiative “Happy Move-Save our Heritage” at Safdarjang tomb in Delhi

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