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Hyundai Motor Makes an Amazing Connection by Sending 'A Message to Space’

No. 14113 04 201523 hit

• Hyundai Motor uses ‘New Thinking’ to send a special message to space
• Daughter’s note to astronaut father seen from the International Space Station
• 11 Genesis cars create a record-breaking 5.5 km-square image in Nevada desert

April 13, 2015 - Hyundai Motor has used the brand’s ‘New Thinking’ approach to connect the most distant of families, setting a novel world record in the process. When the daughter of an astronaut on the International Space Station had a special hand-written letter to send to her father, Hyundai Motor found an ‘out of this world’ way to share her message.

The newly launched campaign, entitled ‘A Message to Space’, revolves around a 13-year-old girl from Houston, Texas whose father is an astronaut and often away on space missions for many months at a time. Hyundai Motor conceived of a way for her to stay in touch with her father while he is gone by writing a personal message in giant lettering, big enough to be read from space.

Using the Delamar Dry Lake, Nevada, US as a blank canvas, Hyundai Motor dispatched 11 Genesis cars to write an epic message covering an area more than one and a half times that of New York City’s Central Park. Capturing the message from his daughter, Stephanie, from the International Space Station, the astronaut was able to demonstrate the enormous scale of the mission.

Measuring 5.55 km2, the creation has been officially recognized as ‘the largest tire track image’ ever by Guinness World Records, proving that distance is no obstacle for Hyundai when uniting loved ones.

Describing the brand’s philosophy of caring for its customers, Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, “Keeping in line with Hyundai Motor’s corporate vision of being a ‘lifetime partner in automobiles and beyond’, the campaign highlights our philosophy of caring for customers through emotional interaction and becoming a brand beyond simply a means of transportation. Although sending a message to space with our Genesis cars was not an easy challenge, it enabled us to demonstrate our caring vision to our customers.”

Experts from Korea, Europe, and the United States gathered to successfully deliver the ambitious project. Firstly, the team had to identify optimal locations based on numerous geographical and meteorological factors. After several expeditions to various locations, and analyzing global weather data, Delamar Dry Lake in Nevada was selected as the most optimal destination.

The whole event proved challenging and required a vehicle with outstanding engine performance, precise handling, a proven powertrain, and excellent driving stability to cope with the rough surface while creating the elaborate message. Perfect synchronization was required to perform the tire track writing, so the team decided that the Hyundai Genesis was the ideal automobile for the challenge.

To view the ‘A Message to Space’ video, visit either the official campaign website www.amessagetospace.com or the YouTube channel www.youtube.com/watch?v=3EOAXrTrsOE.

 Hyundai is also helping people all over the world to connect with friends or families by creating a virtual message, like Stephanie’s, which can be shared online via the official website, which also features interviews and behind the scenes footage of how the Nevada image took shape.

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Hyundai Achieves Highest-Ever Domestic Sales

No. 14001 04 201517 hit

New Delhi, April 01, 2015: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 39,525 units and exports of 10,215 units with cumulative sales of 49,740 units for the month of March 2015.

Commenting on the March sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “In a market with weak sentiments, Hyundai achieved its highest-ever single month sales of 39,525 units with highest-ever financial Year sales of 4,20,668 units. The market share of 16.3% was highest-ever with strong performance of successful launch of new models like Elite, i20 Active, Xcent & Verna and lead by strong marketing initiatives to engage rural markets and repeat buyers.”

“The 2015 outlook seems challenging as currently there is low traction in the market with weak delivery on macro-economic parameters and on low customer’s sentiments. We are hopeful that an environment will be created to bring-in investment and create employment that will give the required thrust to grow the industry.”

  

HMIL sales

March 2014

March 2015

(%)

Domestic

35,003

39,525

12.9

Exports

16,705

10,215

-38.9

Cumulative

51,708

49,740

-3.8

 

 

 

 

 

Hyundai Motor India Leads in Automobile Social Media Presence

No. 13931 03 201552 hit

- Largest fan base on Facebook in auto category with over 5.5 million fans in India
- Most viewed channel on Youtube in car category with over 17.5 million video views

New Delhi, March 31, 2015: Hyundai Motor India Ltd, the country’s leading premium vehicle manufacturer and the largest passenger car exporter, has achieved a remarkable milestone in the social media space with over 5.5 million fans on Facebook and over 17.5 million video views on YouTube. These milestones are a part of Hyundai’s strategy to actively reach out to a larger cross section of customer base and engage on a real time basis through social media platforms.

The growth rate of Hyundai India’s digital presence has almost doubled in the past few months, and the quality of fan engagement, has been the highest in the digital space amongst any automobile manufacturer. HMI’s continuous endeavor is to enhance the customer connect through continuous innovation & evolve as a youthful & exciting brand. Hyundai strongly focuses on the digital marketing platforms to connect with the Indian youth and engage with customers directly.

Being a youth-oriented brand, Hyundai has adopted an approach that strikes a chord with current youthful trends which are engaging and active throughout all digital platforms. The Indian car buyer is getting younger and is fast in adapting to global trends. Studies revealed that the communication behavior amongst the youngsters is evolving. Hyundai has designed a new strategy by introducing the pictograms, infographics and emoticons which is a common language adapted by the youth to communicate with each other.

The brand has successfully created memorable campaigns and experiences for young Indian customers and has positioned itself as an ace auto brand on social media during the recent launch of Grand i10, Elite i20, all-new 4S Fluidic Verna and i20 Active. The key to Hyundai's success is its ability to connect with the Indian customers through appropriate products that appeal to diverse segments & excite them towards the ownership of Hyundai brand.
 

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Hyundai ‘Last Ball’ Handover Ceremony for ICC Cricket World Cup 2015

No. 13830 03 201527 hit

New Delhi, March 29, 2015: Hyundai Motor India Limited (HMIL), a subsidiary of HMC, the world’s fastest-growing automaker by brand and the official partner for International Cricket Council (ICC) today handed over the ‘Last Ball’ for the ICC Cricket World Cup 2015. Hyundai holds the exclusive rights for the Last Ball Handover before the final match between Australia vs New Zealand. At the ceremony, the set of Last Balls were handed over by Mr. Rakesh Srivastava, Sr. Vice President – Sales & Marketing, Hyundai Motor India to the Match Umpire Mr. Ian Gould at Melbourne Cricket Ground, Melbourne.

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Photo Caption- Last Ball hand over by Mr. Rakesh Srivastava – Sr. Vice President- Sales & Marketing, Hyundai Motor India to the Match Umpire Mr. Ian Gould at Melbourne Cricket Ground, Melbourne.

 

 

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Hyundai’s Global Launch of the ‘i20 ACTIVE’

No. 13717 03 2015115 hit

- Hyundai launches i20 Active in India -

- Enters new segment; takes Modern- Premium product-line up to 9 brands

New Delhi, March 17, 2015 - Hyundai Motor India Ltd, the countrys leading premium vehicle manufacturer and the largest passenger car exporter today launched the much awaited sport styled i20 Active. The launch marks the global debut of i20 Active in India.

 The i20 Active possesses stylish design and advanced technology to further redefine Hyundai’s automotive excellence in India. The i20 Active is developed for the aspirational, metropolitan, enthusiastic and value-seeking, young risers who have an active lifestyle.

Speaking at the launch of i20 Active, Mr. B S Seo, MD & CEO, HMIL said, “Reaffirming our commitment to Indian market, we are delighted to launch i20 Active. The i20 Active is a sport styled vehicle with many segment unique features. The i20 Active will be a trendsetter model reflecting Hyundai’s Modern Premium brand direction and will propel Hyundai’s growth in India. Designed with a vision of creating cutting edge driving innovations and delivering outstanding comfort features; the i20 Active will appeal to young consumers in India raising the bar in the Sport styled vehicle segment.”

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Image Caption 1 & 2 – (Left to Right)Mr. B. S. Seo, MD & CEO, HMIL, Mr Rakesh Srivastava, Sr. Vice President - Sales & Marketing, HMIL and Mr. YJ Ahn- Executive Director- Sales & Marketing- HMIL at the launch of Hyundai i20 Active in New Delhi.

ACTIVE DESIGN

The i20 Active is a powerful and efficient sport styled vehicle designed with Hyundai’s Fluidic Sculpture 2.0 design philosophy. The i20 Active offers urban mobility with a complete package from style to performance. The design expresses Hyundai’s progressive spirit and passion with its aggressive and tall stance. i20 Active has a bold and athletic presence achieved through refined, flowing surfaces, bold proportions, sharp lines and hexagonal grille.

Combining state-of-the-art technology and human engineering with the 2.0 Fluidic design; the latest expression model successfully fulfils the need for driving pleasure of customers evoking a sense of being one class above and confidence at the same time.

ACTIVE EXTERIORS

The i20 Active has a bold and athletic presence achieved through refined, flowing surfaces with bold proportions and sharp lines. The i20 Active adopts strong proportions and profile of a sport styled vehicle.

Its design confidently creates a sense of agility and the unique contours and the new hexagonal grille with chrome surround lends a bold image. Honeycomb designed lower air dam with large engine hood and high ground clearance makes the i20 ACTIVE more masculine and athletic.

 Below are some key exterior elements:

  • Projector Headlamps with LED Day Time Running lamps & Positioning lamps
  • Fog Lamps
  • Skid plates with tusk bar
  • Front air dam with Two-tone front bumper
  • Glossy black finish C pillar
  • Roof Rails
  • Diamond cut 16wheel alloys
  • Side molding and cladding
  • Unique fuel cap
  • Chrome door handle

The powerful rear-end is a result of the large tailgate spoiler, steeply raked tail glass for coupe like feeling, hi-tech and unique 3 step wrap around tail lights and rear bumper with skid plates. The theme of a circular rear reflector with reverse lamps defines classy bold looks and also aids safe driving during the night.

ACTIVE PREMIUM INTERIORS: IGNITES PASSION & JOY OF DRIVING

i20 Active is built on a platform that endows stylish exterior with very generous interior dimensions. The Intelligent packaging offers an excellent exterior-to-interior dimension ratio, optimising the space that is available to passengers and luggage. The spirit of sportiness is enhanced with two segment unique options of interior colour packages - Tangerine Orange and Aqua Blue.

The i20 Active has several progressive features listed below which contribute to the comfort of the car.

  • Fully Automatic AC
  • Cluster ionizer
  • Rear AC vents
  • Glove cooling box
  • Engine start and stop button
  • Console armrest with storage box
  • Two type interior color package
  • Sporty Aluminum Pedals
  • Driver seat height adjust
  • Sporty Multifunction Steering Wheel
  • Front door arm rest
  • Rear door arm rest

 

ACTIVELY SPACED

The i20 ACTIVE promises to comfortable seat 3 adults in the rear while ensuring optimum headroom and legroom.  60:40 split seats provide the flexibility to customize both storage and cargo space. Stuff the boot to your need- because i20 ACTIVE offers a boot space of 285 litres. 

The ACTIVE-LY spacious vehicle comes with:

  •  Door Map Pocket
  • Center console tray
  • Center console cup holders
  • Seat back pocket

 

ACTIVE ENTERTAINMENT SYSTEM- MUSIC BANK

Crisp colour displays, instinctive controls and advanced multimedia systems put a world of enjoyment at your fingertips

  • Integrated 2-DIN music system
  • 1 GB internal memory to store
  • Bluetooth, USB and Aux-in connectivity
  • 8-speaker system
  • Multi-function steering wheel,

 

ACTIVE POWER TRAIN

Extensive testing and tuning as per Indian road conditions has made the ride and handling of ‘i20 Active’ stable and comfortable. i20 Active is available with two engine options 1.2 Kappa Dual VTVT petrol and 1.4 U2 CRDi diesel engine.

With an emphasis on practicality, the powertrains have been engineered for optimum performance, power delivery and high fuel efficiency. A range of 1.2 Kappa Dual VTVT  and 2nd Generation U2 1.4 CRDi engines offer maximum drivability in almost all conditions, delivering high power & torque with enhanced fuel efficiency.

The smooth-shifting transmission ensures maximum availability of full engine output and contributes to a smooth and relaxing ride for occupants.

 

ACTIVE TECHNICAL SPECIFICATIONS

Engine   

Engine

Capacity (cc)

Maximum Power (ps/rpm)

Maximum Torque (kgm/rpm)

1.2 Kappa Dual VTVT Petrol

1,197

83/6,000

11.7/4,000

1.4 U2 CRDi Diesel

1,396

90/4000

22.4/1500~2,750


Mileage   

Engine

ARAI (Certified Figures)

1.2 Dual VTVT Kappa

17.19

1.4 U2 CRDi Diesel

21.19

 

ACTIVE IS EXCITING TO DRIVE AND KEEPS YOU SAFE

All Hyundai cars are developed, tested and built in keeping with the Hyundai safe-drive philosophy. i20 Active expands the already comprehensive list of available active and passive safety equipment by introducing new segment unique technologies.

The body of the i20 Active meets the most stringent requirements with ABS and dual airbags and, in combination with highly efficient restraint systems, ensures maximum possible protection for vehicle occupants.

  • Rear Camera with Steering Adaptive Parking Guidelines
  • Reverse parking sensors,
  • Electro chromic mirror
  • Cornering lamps
  • Impact sensing auto door unlock
  • Smart pedal

 

ACTIVE SMART FEATURES

Wrapped in an attractive sculpted body, i20 Active sets a new benchmark in style with first in segment features:

  • Headlamp Escort Function

ü  Steering position reminder

ü  Auto door unlock

ü  Service reminder

ü  Parking sensor display

  • Auto folding mirrors with welcome function
  • Smart key
  • Auto light control
  • Sunglass holder
  • Battery saver
  • Electrical ORVM with turn indicators
  • card Ticket holder
  • Tilt and telescopic steering
  • Gear shifting indicator
  • Power windows
  • Coat hook
  • One touch turn signal
  • 2 power outlets
  • Rear defogger
  • Luggage lamps
  • Passenger vanity mirror
  • Anti-pinch power windows
  • Alternate management system

 

ACTIVE UNIQUE FEATURES

Projector Headlamps with LED Day Time Running lamps & Positioning lamps

  • Glossy Black Finish C- Pillar
  • Interior color package Tangerine Orange  and Aqua Blue
  • Sporty Aluminum pedal
  • Smart key with Push button start
  • 1GB internal memory with audio
  • Auto folding ORVM with Welcome function
  • Cluster ionizer
  • Center armrest with storage box

 

The i20 Active will be available in a range of 06 colours- Earth Brown, Retro Shine, Polar White, Sleek Silver, Red Passion and Phantom Black 

Ex Showroom price - Delhi

PETROL

DIESEL

1.2

Rs. 638,586

1.4

Rs. 763, 228

1.2S

Rs. 709, 735

1.4S

Rs. 834, 337

 

 

1.4 SX

Rs. 889,427

 

 

 

 

 

 

 

 

 

 

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