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Hyundai Motor India Enriches Brand Power Under The Modern Premium Direction

No. 32719 04 201891 hit

- Brand Power Index demonstrated an increase in awareness and preference for Hyundai’s premium offerings
- No. 1 in JD Power Customer Service Index
- Only manufacturer to win 5 ICOTY awards (Indian Car of the Year)

19 April, 2018, New Delhi: Hyundai Motor India Ltd., the country’s second largest manufacturer of passenger cars and the largest exporter since inception has attained a significant growth in enriching its Brand Power under Modern Premium Brand direction. HMIL has steadily climbed up the ranks demonstrating a steady increase in awareness and preference for its premium offerings among the customers.

Commenting on this trend, Mr. Y K Koo, MD & CEO, HMIL said, “As a Most Loved and Trusted brand we have attained a remarkable growth in Brand Power. The enhanced Brand Power Index increased our awareness from 77% in 2016 to 80% in 2017 in India. Hyundai’s brand preference went up from 69.7% to 70.7% and repurchase intention grew by 3.2% to 76.2% in the same period. We further strengthened our commitment by creating high quality cars along-with world class after sales services for the customers, resulting in Number 1 rank in JD Power 2017 India Customer Service Index (Mass Market) study 2017. This is a true reflection of Hyundai Brand Trust within our customers in the Indian market.”

Hyundai has witnessed a considerable increase in sales contribution from its premium segment cars. The sales contribution of the premium aspirational brands(XCENT, ELITE i20, i20 ACTIVE, VERNA, CRETA, ELANTRA and TUCSON) has gone up from 54.19% in FY2015-16 to 60.54% in FY2017-18, this shift is a testimony of rising customer aspirations and preference towards Hyundai products. The most prestigious award winning brands like ELITE i20, the Next Gen VERNA, CRETA, ELANTRA and TUCSON have become segment icons and set new benchmark in premium products category.

Hyundai also achieved Number 1 position in JD Power APEAL 2017 awards for EON, GRAND i10, ELITE i20 & i20 ACTIVE. And reiterated its commitment towards quality, by scoring No.1 rank in JD Power IQS 2017 for Top 3 models GRAND i10, VERNA and CRETA, and achieved overall 2nd position, compared to the 4th position in 2016.These wins are testimony of Hyundai’s relentless pursuit towards highest quality and service.



Hyundai Opens unique ‘Online Buying Experience’– ‘HyBUY’ for XCENT

No. 32609 04 2018140 hit

- 3rd phase of HyBUY offer for first 250 XCENT bookings and retail
- HyBUY benefits are over and above the prevailing Market Offer
- One lucky winner will win a chance to go to Disneyland, Hong Kong with family

New Delhi, April 10, 2018: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter since inception today launched the 3rd phase of the innovative digital marketing campaign ‘HyBUY’ for ‘Hyundai XCENT’. This month-long campaign from April 10th to May 10th , 2018 will engage Hyundai customers through a unique social media buying experience and in the process offering benefits over and above the prevailing market offer.

Hyundai is a Modern Premium Brand and keeping in line with Hyundai brand’s key vision of being “Lifetime Partners in Automobile and Beyond”, HyBUY adds brilliant moments to customers unique online buying experience .

Commenting on the campaign, Mr. Puneet Anand, Sr. General Manager & Group Head, Marketing, HMIL said, “Our first - ever HyBUY initiative, launched in 2017 has set a benchmark in digital marketing and redefined customer engagement by benefitting them through their social media network. We received an overwhelming response from customers with over 19 Lakh HyBUY site visits with 6.25 Lakh people reached out through HyBUY shares on Facebook. Following the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY for Stylish Family Sedan – Hyundai XCENT.”

“At Hyundai, innovation is key element for driving customer engagements and through HyBUY we are giving ‘Power to the People’ by promoting co-buying experience and leverage on the strength of online network. The first 250 XCENT buyers will receive attractive benefits over and above the market offer,” he added.

The HyBUY offer is limited to first 250 bookings and retails offering benefits up to:

• 1 - 99 - Amazon Echo Dot
• 1 - 249 - Amazon Echo Dot+ Underbody Coating
• 1 - 250- Amazon Echo Dot+ Underbody Coating + Exterior Beautification + one lucky winner will get a chance to go to Disneyland, Hong Kong with their family

The campaign has been designed to adopt an approach to create excitement in digital buying experience. HyBUY initiative requires a customer to sign in on the website . The customer can avail benefits by depositing a token amount and gain rewards on sharing this deal with his/her friends and family to participate in this program. HyBUY provides attractive offers and these benefits further increase when more people join the deal. The campaign will be for limited 250 cars only, set with a pre-defined duration in real time and benefits are over and above the current Market Offer. Only booking is done online, while rest of the delivery process continues at the dealership end.

For more information on HyBUY login to:

Offer Video:


Hyundai Posts Highest FY’17-18 Domestic Sales with 5.2 % Growth

No. 32502 04 2018134 hit

‐ March’18 Domestic Sales Grew by 7.3%

New Delhi, April 2, 2018: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception achieved highest Financial Year domestic sales of 5,36,241 units compared to 5,09,707 units in 2016-17 registering a growth of 5.2 %. For the month of March 2018, Hyundai registered domestic sales of 48,009 units and exports of 12,498 units with cumulative sales of 60,507 units.

Commenting on the financial year closing, Mr. YK Koo, MD & CEO, Hyundai Motor India Ltd. said, "With strong commitment to add Brilliant Moments to the lives of our customers through our Modern Premium product offerings and Next Level Customer Service Experience, have closed the financial year 2017-18 on a positive note with a growth of 5.2% and highest domestic volume of 5,36,241 units meeting our customer aspirations."

March 2018  

HMIL sales

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 FY 2017-2018 

HMIL sales (FY 17-18)

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Hyundai Commences Nationwide 26th Free Car Care Clinic

No. 32428 03 2018108 hit

• Offers Best of Services at over 1,300 Service Points across India
• More than 5 Lakh Customers Benefited in 2017

New Delhi, March 27, 2018: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, today announced the 26th Edition of the Nationwide ‘Free Car Care Clinic' . The customer connect program will be held from March 27- April 5, 2018 at 1,305 Hyundai dealerships and service points across India.

Speaking about the Free Car Care Clinic, Mr. YK Koo, MD & CEO, Hyundai Motor India Ltd. said, “Being one of the most preferred automobile brands in India, our endeavor is to provide maximum value to our customers by offering advanced products and convenient services. Hyundai Free Car Care Clinic program is in-line with Hyundai’s Modern Premium brand imagery and highlights our relentless service focus. We ensure enhanced ownership experience along with customer delight and hope to see more participation in the clinics across the country. As a part of Experience Hyundai initiatives Free Car Care Clinic will strengthen the Service Brand Image of Hyundai as a Caring Brand with a promise to be the Lifetime Partner in Automobile and Beyond.”

Keeping in-line with Hyundai’s commitment to deliver customer delight and exceptional service quality, the theme of this year’s ‘Free Car Care Clinic’ is an extension to our service slogan – RightCare Always. The Free Car Care Clinic will provide special benefits for our customers having vehicles which are more than 3 years old.
During the Free Car Care Clinic Hyundai Customers can avail offers like:

 Free 90-Point Check-up
 Free Top Wash
 Discount on parts – Upto 10% Discount for >3yrs old vehicles
 Discount on Labour : Upto 30% Discount on Mechanical Labour
 Upto 30% Discount on Value Added Services
 Upto 20% Discount on Extended Warranty
 Discount of 10% on Road Side Assistance.

Last year, three ‘Free Car Care Clinic’ were conducted during which more than 5 lakh customers across the country availed the benefits. ‘Free Car Care Clinic’ is a nationwide effort to apprise customers on the importance of vehicle care, maintenance and use of genuine parts from Hyundai authorized service centres.

Watch the video featuring Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan talking about the benefits of a Free Car Care Clinic:



HYUNDAI NEXO Fuel Cell Electric Vehicle Sales Begins Amid Wide Public Interest

No. 32327 03 2018126 hit

• Public sales of Hyundai NEXO celebrated with delivery ceremonies in Ulsan and Gwangju
• Hyundai NEXO priced at 68,900,000 KRW and 72,200,000 KRW each for Modern and Premium trims, which could be as low as 33,900,000 KRW with government subsidies
• 1,061 Hyundai NEXO pre-orders demonstrate strong public interest

Seoul, 27 March, 2018 – Hyundai Motor Company began sales of its Hyundai NEXO fuel cell electric vehicle today in Korea following very successful pre-orders.

Prior to retail sales commencing, the Hyundai NEXO had been met with wide public interest, with a total of 1,061 vehicles being ordered throughout the pre-order period between March 19-26, 2018. Just on the first day of pre-order availability, Hyundai NEXO recorded order of 733 vehicles.

“We are witnessing a historic day as fuel cell technology is being commercialized in large quantities. With this positive beginning, we will continue our efforts in overseas markets to support fostering the newly developing fuel cell vehicle market”, said Byung Kwon Rhim, Executive Vice President of Hyundai Motor Company in charge of Global Operations Division.

On the same day, Hyundai delivered the vehicles to both local governments of the city of Ulsan and Gwangju in Korea. The ceremony in Ulsan took place at the hydrogen house, created through joint efforts from Hyundai and Ulsan city, while in Gwangju the ceremony took place at the newly built DongGok hydrogen multi energy station. Both local governments expressed their intention to expand hydrogen refueling infrastructure.

Hyundai Motor also introduced new measures to encourage the further spread of fuel cell electric vehicles. Hyundai announced a 10-year, 160,000km warranty for fuel cell components to reassure customers of the durability and reliability of fuel cell electric vehicles sold in Korea. Furthermore, Hyundai announced it has secured personnel and equipment to service Hyundai NEXO vehicles in all of its 22 service networks in Korea.

The pricing of the fuel cell electric vehicle is set at 68,900,000 KRW for the Modern trim and 72,200,000 KRW for the Premium trim in Korea. The Government subsidy could reach a maximum of 35,000,000 KRW, with a central government’s subsidy for fuel cell electric vehicle of 22,500,000 KRW and a regional government’s subsidy ranging from 10,000,000~12,500,000 KRW. The final purchase price could be as low as 33,900,000 KRW for the Modern trim and 37,200,000 KRW for the Premium trim.

Pricing of Hyundai NEXO for overseas market will be disclosed at later date close to their market launches.


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