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Hyundai announces Shah Rukh Khan as Brand Ambassador for Xcent

No. 10917 09 201474 hit

• Launches new Xcent TVC featuring Shah Rukh Khan
• Amplifies 16 years of long-standing association with SRK

New Delhi, September 17, 2014- Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, today announced Bollywood legend and superstar Shah Rukh Khan as the brand ambassador for Xcent- the real family sedan. Endorsing Hyundai’s flagship products for 16 years, Shah Rukh Khan’s long- standing association with Hyundai truly personifies the Modern Premium legacy of the brand. Hyundai and SRK’s association has been one of the long-lasting association not only for an automobile company but for any brand in India.

The new TVC is built around the theme of, “multiplying the life’s joys with the generous Xtras like - Xtra space, style and comfort”. The film unfolds to show how SRK is an ‘Xtra Hunter’ and has a quest for more. Xcent is a trendsetter in the compact sedan segment defining Hyundai’s automotive excellence in India. Hyundai Xcent began its successful innings in February 2014 with the global launch at Auto Expo in New Delhi as ‘A Real Family Sedan’ and till date 35,400 happy families are experiencing brilliance with Xcent.

Speaking on the association, Mr.BS Seo MD& CEO- HMIL, said, “It’s been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK’s association has enhanced the brand’s reminiscence and propagated our Modern Premium brand values. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent. Xcent with its premium features and stylish design has made its mark amongst the customers and we are confident that the new association will create the magic again.”

On this association, Shah Rukh Khan, Bollywood Superstar and Hyundai Brand Ambassador expressed, “It’s a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India. For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car.”

The new campaign of the compact sedan has been designed for the aspirational, stylish and value-seeking Indian customer. The storyline is based on the consumer insight that a typical middle class Indian pursuits for a bit of extra in every deal. The TVC shows Shah Rukh Khan, as a young professional who is a vivacious dad to twins always pursuing for Extra from his life. He is stumped one day by his own twins who decide to playfully return the favor by demanding from the valet, a car that has more than what their present car has to offer. And what follow is ‘extra surprise’, for the family wherein they get a ride and a ride of their lives with Hyundai Xcent.


Hyundai announces Shah Rukh Khan as Brand Ambassador for Xcent

Hyundai celebrates first anniversary of Grand with ‘SportZ Edition’

No. 10803 09 201485 hit

- Over 1.1 Lakh Happy Owners in India-

New Delhi, September 03, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer; celebrating the first anniversary of Grand i10, today introduced its ‘SportZ Edition’. Launched in September 2013, Grand has over 1.1 lakh happy owners in India and has won the prestigious Indian Car of the Year (ICOTY 2014) and numerous awards.

Hyundai celebrates first anniversary of Grand with ‘SportZ Edition’

Speaking on the introduction of SportZ Edition, Mr Rakesh Srivastava, Sr. VP, Marketing and Sales, HMIL said, “We are delighted to introduce the ‘SportZ Edition’ of Grand amongst customers to celebrate this landmark. We thank our customers for showing strong confidence in brand Hyundai and making Grand a huge success in India. Grand which has created a benchmark in quality, features and technology offering higher value proposition has been well appreciated by the auto fraternity by being the most awarded car of 2013. Grand has created a new benchmark in the automotive industry by foraying into the list of top 5 most selling brands in India within the first month of full production. Grand achieved a milestone with the delivery of 100,000 Hyundai Grand cars within 10 months of its launch making it the fastest car to achieve this landmark in India.”

The Grand ‘SportZ Edition’ comes with a host of sporty and high-tech features like 14”Diamond cut Alloy wheels, blue tooth connectivity, steering mounted audio and Bluetooth controls, leather wrap on steering wheel, rear spoiler, B-Pillar blackout along with body graphics. Moreover, the interiors of the car have been further enhanced with premium full cloth upholstery and crafted in tones of red.

The SportZ variant comes with the highly advanced and frugal 2nd generation U2 1.1 litre CRDi diesel engine which offers a combination of optimum performance along with best-in-class fuel efficiency of 24 kmpl (ARAI figure). Also the highly acclaimed all-aluminum 1.2 litre Kappa petrol engine comes with Dual VTVT technology and best-in-class mileage of 18.9 kmpl (ARAI figure)


Price (ex-showroom Delhi)

Grand SportZ Edition Petrol

Rs 511,550

Grand SportZ Edition Diesel

Rs 598,554





Hyundai celebrates first anniversary of Grand with ‘SportZ Edition’

Hyundai receives overwhelming response for ‘The Elite i20’

No. 10702 09 201491 hit

- More than 79,200 customer enquiries with over 15,300 Bookings within 20 days-
- Highest bookings ever in the Hyundai product portfolio
New Delhi, Sep 02, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, has received an overwhelming response of its newly launched all-new Elite i20 and has set a new benchmark in the premium hatchback segment. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received highest bookings ever of 15,300 units in 20 days. The earlier successful product launches in last one year has seen Grand receiving 10,000 bookings in 20 days and Xcent registering 11,000 bookings in 30 days.
On the Elite i20 sales, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing- HMIL expressed, “We are overwhelmed by the customers strong appreciation and acceptance of the new Elite i20 making it a huge success. This is Hyundai’s fifth sequential successful product launch highlighting the customer confidence in the Hyundai’s aspirational brand value and products. The demand of Elite i20 has doubled and we are working towards increasing its production to reduce the waiting period for faster deliveries so as to delight the customers.”
Hyundai brand has consolidated its position as a trendsetter in the industry. The frugal diesel and petrol engines in the Elite i20 are true examples of engineering excellence of Hyundai Motor Company. The engines offer best in class mileage of 18.60 kmpl (Era/Magna - ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna - ARAI Certified) for the powerful and refined 2nd Generation U2 1.4 CRDi diesel engine. The new Elite i20 offers a bold design, stunning looks and strong driving dynamics.
Mr Srivastava, also added, “In the challenging times, where price is a key decider, the overwhelming response of Elite i20 showcases there are discerning buyers who are not willing to compromise and seek segment defining products with high aspirational brand values and class-leading features. The Elite i20 has seen heightened response all over the country with diesel bookings of 52% of the total bookings which are as per expectations. Elite i20 received 15,300 bookings and generated 79,200 enquiries within 20 days of the launch. As a commitment to the Indian market, Hyundai has launched the Elite i20 within 5 months of the successful launch of Xcent, improving the domestic volumes and increasing market share. Earlier, Hyundai Grand also received strong customer and media response making it the Indian Car of the Year in the year 2014. Elite i20 promises to be a strong performer and trendsetter exceeding customer expectations.”



Hyundai domestic sales up by 19.2%

No. 10601 09 201497 hit

New Delhi, September 1, 2014: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 33,750 units and exports of 14,361 units with cumulative sales of 48,111 units for the month of August 2014.

Commenting on the August sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai continued to build on the positive momentum with the growth of 19.2% with an overwhelming response for the new products such as Elite i20, Xcent and the Grand. We maintain a cautious optimism for a good festive season on the strength of new products, increase in demand for petrol cars and improving customer sentiments.”  

HMIL sales

August 2013

August 2014









- 40.2







Hyundai Motor India launches all- new “The Elite i20”

No. 10511 08 2014354 hit

  • Marks the “World Premier” of the Premium- Compact hatchback for Indian “Elite Customers”
  • Symbolizes Hyundai’s Evolved Design Direction - Fluidic Sculpture 2.0 for the first time in India

 New Delhi, August 11, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, today unveiled the all- new Elite i20. Aimed at setting a new standard for premium hatchback, the launch marks the World Premier of the 2nd Generation of Elite i20 in India.

A sporty, dynamic and innovative hatchback with class leading unique features, the all-new Elite i20 has been designed using Hyundai’s evolved Fluidic Sculpture 2.0 philosophy. Displaying a refined, premium style, the all-new Elite i20 showcases Hyundai’s sleek exterior and intuitive interior design ethos, projecting a harmonious and sporty appearance. The all-new Elite i20 design concept focuses on evolved aesthetic and confident perfection. Premium equipment, style and driving dynamics deliver a feeling typically associated with vehicles in the segment above. The new model successfully fulfills the need for driving pleasure of customers, while evoking a sense of confidence and class at the same time.


Speaking at the Global Debut of Elite i20, B S Seo, Managing Director & CEO, HMIL said, “The Elite i20 is a world-class product designed, developed and engineered to excellence to deliver value beyond expectations. The new model will offer a premium ownership experience for novelty seeking, modern and premium elite customers. The all new Elite i20 features youthful sporty exterior and premium interior which are an expression of evolved design language – Fluidic Sculpture 2.0. The Elite i20 will be a trendsetter model reflecting Hyundai’s Modern Premium brand direction and will fuel Hyundai’s growth in India”.IMG_IN_NEWS_Elitei20Driving Performance

Enhanced driving dynamics & reduced NVH levels were priorities for the product development team. The all-new Elite i20 will set a new standard for ride and handling in premium compact segment. Extensive testing and tuning as per Indian road conditions has been set out to improve the ride characteristics of the all-new Elite i20 resulting in enhanced driving performance.


The all new Elite i20 is available with choice of high performance and reliable petrol & diesel engines. The powertrains of Elite i20 have been engineered for delivering combination of high performance and high fuel efficiency.

The 1.2 Dual VTVT Kappa and 2nd Generation U2 1.4 CRDi engines offer maximum drivability in all conditions, delivering high power and torque with high fuel efficiency.The environment friendly U2 1.4 CRDi diesel engine is low on emission and NVH levels; however it operates at a high pressure 1,800 bars and generates high low end torque resulting in lesser gear shifts in city driving conditions for enhanced drive comfort. The linear power delivery and flat torque over wide range of engine rpm’s ensure smooth and jerk free drive. Moreover, the 6 speed manual transmissions of U2 diesel engine ensure maximum availability of full engine output and contribute to smooth shifting resulting in fatigue free ride for occupants.


Technical Specifications


  Capacity (cc)  Power (PS)  Torque (kg.m) 
1.2 Dual VTVT Kappa Petrol  1,197  83  11.7
1.4 U2 CRDi Diesel  1,396  90  22.4


Mileage (ARAI Certified Figures)

  Best-in Segment
1.2 Dual VTVT Kappa  18.60 * (Era/Magna)
1.4 U2 CRDi Diesel  22.54 * (Era/Magna)

*18.24 PL & 21.76 DSL (Sportz, Sportz(O), Asta)

Styling – Fluidic Sculpture 2.0

The all-new Elite i20 embodies Hyundai’s evolved design philosophy, Fluidic Sculpture 2.0, encapsulating a trio of main design elements: fluid aesthetics, the modern appeal, and premium interiors.

Fluidic Sculpture 2.0 further defines the core characteristics, such as simple and harmonious design with refined fluidic design elements. The all-new Elite i20 offers modern and sporty style through user friendly interface and pleasing design fundamentals that are expressed through rich visuotactile colors, materials and overall levels of finish.

Elegance Redefined: Exteriors

Hyundai Motor’s latest interpretation of Fluidic Sculpture provides the all-new Elite i20 with a sporty sleek style, a confident stance, and an appearance that is in keeping with Hyundai Motor’s pioneering signature look. Ultimately, the balanced, refined styling of the all-new Elite i20 conveys the dynamic driving experience.A single-frame premium 3D hexagonal grille is a key styling element at the front of the car, refined lines on its flanks and futuristic rear contribute to its dynamic shape. The striking front and rear light clusters add to the new model’s modern and sporty appearance. 

  • Masculine & Bold Large Hexagonal front grill
  • Large bonnet imparting big car feel
  • Elongated swept back headlamps
  • Wide and distinctive Trapezoidal Fog Lamp
  • Premium 2 tone 16 inch Diamond Cut Alloy wheels
  • Sporty & stylish Black C pillar
  • Premium chrome finish door handles
  • Hi-tech and wide 3 step wrap around tail lamps.


Premium Redefined: Interiors

The all-new Elite i20 benefits from improved interior ergonomics, resulting in a completely driver-focused cabin that incorporates Hyundai Motor’s core interior design principles of premium aesthetics, intuitiveness and simplicity.

The product offers uncompromising convenience and generous interior comfort and space conveying a sense of style and dynamism with high quality finish.

  • Sporty Multifunction Steering Wheel
  • Integrated 2 Din MP3 Audio with USB & Aux-in & 1 GB internal memory
  • Aesthetically Designed hi-tech & Informative Supervision cluster
  • Spacious cabin with generous legroom and shoulder room
  • Large boot space of 285 ltr
  • Rear AC vents for faster cooling at rear
  • FATC (Fully Automatic Temperature Control) for added comfort & style quotient
  • Console armrest with storage box
  • Enhanced comfort with driver seat height adjustment
  • Host of other comfort & convenience features like centre console mounted card holder, sunglass holder, front & rear door map pockets

    Advance and hi-tech features

    • Bluetooth Connectivity
    • Multi-Function steering wheel with Audio & Bluetooth controls
    • Start Stop button
    • Smart key
    • Tilt & Telescopic steering
    • Escort Function
    • Auto Folding Outside Rear View Mirror


    Uncompromised Safety

    The all-new Elite i20 features an abundance of advanced safety features designed to protect its passengers. It offers advanced cutting-edge preventive safety systems offering driving confidence on any road conditions.

    • Dual airbags
    • ABS (Anti-lock braking system)
    • Smart pedal for better control during panic braking
    • Impact Sensing Door Unlock
    • Advanced Rear Parking Camera with Steering Adaptive parking Guide Lines
    • Reverse Parking sensors for enhanced convenience


    Segment Unique: Features

    The all- new Elite i20 is equipped with host of hi-tech and first in segment features for enhanced comfort, convenience and high value.

    • Sporty & Stylish Black C – Pillar
    • Front Console arm rest with storage box
    • Automatic Headlamps
    • Cluster ionizer for fresh and odor free cabin
    • 2 Tone Diamond Cut 16” Alloy wheels
    • 1 GB internal memory in-audio
    • Smart pedal for enhanced safety
    • Advanced premium looking supervision cluster

    The all-new Elite i20 will be available in a range of 7 new colors.

Model Era Magna Sportz Asta
Petrol 489,900 541,900 593,900 646,900
Diesel 609,900 661,900 713,900 766,900

*Prices available at introductory offer
*Ex-Showroom, New Delhi

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