- An integrated corporate campaign to illustrate how Hyundai Motor India is making people’s lives happier and more fulfilling
New Delhi November 22, 2014: Hyundai Motor India Ltd (HMIL) the country’s second largest car manufacturer and the largest passenger car exporter has launched its first-ever corporate campaign focusing on India, ‘life is brilliant’. The corporate campaign has been designed to further strengthen Hyundai’s caring and emotional connect with the Indian consumer.
Hyundai has successfully completed 16 years in India by bringing world-class products to the Indian market and has consolidated its position as a trendsetter brand in India in-line with its brand slogan “New thinking New Possibilities“. Since inception, Hyundai Motor India has been continuously growing and has become a household name for 3.5 million happy families in the country.
Speaking at the launch of this campaign, Mr. B S Seo MD & CEO-HMIL, said “Hyundai’s endeavor of keeping customer first is reinforced with this corporate campaign that has India and its masses at its core. Our goal is not just to be the company that sells cars, but to be the ‘most loved brand’ - one that offers values and experiences that go far beyond our customer’s needs and expectations”
The television commercial establishes the identity of Hyundai brand as Modern Premium through its simple, creative and caring storyline that goes well with the way Hyundai has integrated itself in the Indian consumer’s heart. The storyline depicts a child’s yearning for his mother while she is away from home on a project. The story unfolds to show how the child desires for his mother, and how his father fulfills the dream of bringing his mother back home using a Hyundai car. The TVC showcases the strong role that Hyundai plays in uniting the entire family together. This further accentuates the fact that Hyundai has now become an integral part of India and binds the nation in a fabric full of emotions.
TVC Link- https://www.youtube.com/watch?v=fNJiBlc-JYA&feature=youtu.be