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Hyundai Domestic Sales Grew By 10%

No. 30401 12 201764 hit

New Delhi, December 1, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, registered domestic sales of 44,008 units for the month of November 2017 registering a growth of 10% over November ’16.

Commenting on the November sales performance, Mr. Rakesh Srivastava, Director - Sales & Marketing, HMIL, said “Hyundai volume of 44,008 units is a growth of 10% with strong performance of the newly launched bestseller Next Gen Verna along with GRAND i10, ELITE i20 and CRETA. Due to strong pull of festive demand on the strength of buoyant Rural markets, we hope to build on this positive momentum with a cumulative retail sales of 200,000 units for the period September to December 2017. We have also strengthened our export with first dispatch of 2,022 units of Made-in-India Next Gen VERNA to Middle East market from November 2017.”
  

HMIL sales

Nov 2016

Nov 2017

%

Domestic

40,016

44,008

10

 

 

 

“Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”

No. 30330 11 201753 hit

- 1 Crore (10 Million) Views within 6 days for Hyundai #BeTheBetterGuy Campaign
- Fastest ever to reach the 10 Million views in auto category in India

New Delhi, November 30, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, received appreciation from Customers, media and Experts for its #BeTheBetterGuy road safety initiative. With an objective to create Big Impact within communities to bring in behavioral change #BeTheBetterGuy campaign received overwhelming engagement on social networking sites including Twitter, Facebook and YouTube with viewership crossing 1 Crore (10 Million) since its release on 24th Nov, 2017.

#BeTheBetterGuy road safety initiative in association with Ministry of Road Transport and Highways is aimed towards drawing attention to five critical issues pertaining to road safety – Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.

Commenting on the response from viewers, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “We are delighted with a strong response on #BeTheBetterGuy road safety initiative film. As a caring and responsible brand, Hyundai has been integrating people, vehicles, and the traffic environment to educate and increase awareness and responsibility towards safe driving practices. We have engaged millions of people through social networking sites and on ground activities in 150 Schools in 15 cities and 14 Malls in 6 cities. We hope that more and more people will realize the importance of safe driving practices towards making Indian Roads Safer.”

Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan: “Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”

‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. In India, ‘Safe Move’ focuses on spreading awareness about the importance of traffic safety to bring about a significant behavioral change among masses. Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation.

Watch the Film on:

URL: https://youtu.be/8M1n9TwQeEA

Web Link: http://www.hyundai.com/in/en/MediaCenter/BeTheBetterGuy/index.html

Share the Video with #BeTheBetterGuy


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Hyundai Marks 5 Millionth Car Milestone With The ‘Next Gen VERNA’ for Domestic Market

No. 30228 11 201773 hit

‐ Fastest 5 Million Mark Achieved by Any Manufacturer in Indian Passenger Vehicle Market

New Delhi, November 28, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, today marked 5 Millionth Car Milestone with the rollout of the Super Performer brand - ‘The Next Gen VERNA’ for Domestic Market.

Commenting on the milestone Mr. Y K Koo, MD and CEO, Hyundai Motor India Limited said, “Hyundai has a remarkable journey in India by becoming the most loved and trusted brand by customers, partners and experts. Today we are very happy to roll out the 5 Millionth car with the Next Gen VERNA in the Indian market, the fastest in the Industry symbolizing Hyundai's long-term commitment to the Indian market. Hyundai’s Modern Premium Brand direction is a commitment to offer world class and benchmark products meeting customers aspirations. We will continue this momentum with strong efforts towards customer delight through unique experiences to customers. We thank our valuable customers and partners for their support and trust in Hyundai.”

Hyundai rolled out its 1st Millionth Car, Santro, in 2007 in just 8 years and 7 months post commencement of commercial production in 1998 and continued the trend of setting benchmarks in the industry with its 3 Million Mark in less than 2 years and 8 months in July 2013 followed by next fastest 4 Million Mark in only 2 years and 4 months in Nov 2015.
Hyundai has been expanding its product portfolio, foraying into new segments, strengthening the sales and service network with over 2,200 sales and service points including 422 rural outlets.

Models that significantly contributed to Hyundai’s successful journey in the past two decades include Hyundai Santro, new models Hyundai EON, Hyundai VERNA, Hyundai CRETA, i10 GRAND, Hyundai ELITE i20 & i20 ACTIVE, Hyundai XCENT, Hyundai TUCSON and Hyundai ELANTRA.

Hyundai Motor India’s Domestic Million Milestones  

1 Million

April 2007

8 Years & 7 Months

2 Million

Nov 2010

3 Years & 7 Months

3 Million

July 2013

2 years & 8 Months

4 Million

Nov 2015

2 Years & 4 Months

5 Million

Nov 2017

2 Years

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Hyundai Releases #BeTheBetterGuy - Road Safety Awareness Film

No. 30124 11 201757 hit

• Associates with Ministry of Road Transport to promote Road Safety
• New campaign includes messages on critical issues like Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal
• Hyundai’s Corporate Brand Ambassador Shah Rukh Khan spreads Road Safety messages through a creative rendition of the theme

New Delhi, November 24, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, in association with Ministry of Road Transport and Highways today released Road Safety film aimed at creating a positive change in the society and inspire people to adhere to traffic rules. This film marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as– Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.

Commenting on the initiative, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “Hyundai is a responsible and caring brand globally. Through Safe Move – Road Safety Campaign; we want to spread the message of road safety and create strong awareness within communities for a positive Behavior Change. We want to make Safe Move – Road Safety Campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by Big Impact activities towards making Hyundai a Life Time Partner of its customers.”

Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s Corporate Brand Ambassador Mr. Shah Rukh Khan promoting road safety practices.

Phase II of ‘Safe Move – Road safety’ campaign will continue till end of 2017. The initiative also has an offline road safety activity in association with Ministry of Road Transport and Highways (MORTH) at 150 Schools in 15 cities and 14 Malls in 6 cities. The campaign will also be promoted in prominent Cinema halls in top 20 cities.

Phase I of Road Safety Campaign #BeTheBetterGuy in 2016 was a big success clocking over 3.84 Million Views and has won prestigious awards on Road Safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the School Contact Program and Resident Contact Program, which covered over 90,000 Students in 142 schools and 23,000 Residents in 146 Resident Welfare Associations in 10 cities across India.

#BeTheBetterGuy Phase -II Campaign : Communication Theme and Message

The process of road safety begins with the driver taking responsibility for their individual actions. While some people are responsible, others do not appreciate their behavior. These are the unsung heroes on the roads - they are the Better Guys and Hyundai salutes these heroes so that they can be role models for others and help in Behavior Change.

Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan:

{“Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy” }

Watch the Film on:

URL: https://youtu.be/8M1n9TwQeEA

Web Link: http://www.hyundai.com/in/en/MediaCenter/BeTheBetterGuy/index.html

Share the Video with #BeTheBetterGuy


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Hyundai Ties-up with SGM Govt. Polytechnic College, Hyderabad

No. 30020 11 201764 hit

- Community enhancement on education standards, in-line with latest technologies
- Specially designed curriculum, training material, car, engine, gear box & other learning aids to Polytechnic Colleges.

Hyderabad, November 17, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception inaugurated Hyundai Professional Development Center at SGM Govt. Polytechnic College, Hyderabad. 

All the CSR activities are being conducted towards HMIL’s long term commitment towards fulfilling its social objectives and support to community enhancement on education standards, in-line with latest technologies through tie-ups with Polytechnic Institutes with specially designed curriculum, training material, car, engine, gear box & other learning aids.

Speaking on the occasion, Mr. Y K Koo, MD & CEO - Hyundai Motor India Ltd., said “Hyundai is a Responsible Car Manufacturer and we are very happy about this association with SGM Govt. Polytechnic College. Hyundai creates constant resource pool of skilled ‘Service Advisors’ for Automobile Service Industry and being a Caring brand, our responsibility is to continue such initiatives to benefit the industry and society.”

The new curriculum will expose trade students to modern automobile technologies thereby increasing the opportunities of employability and career prospects. The new syllabus and practical training at dealership will add yet another dimension to the existing syllabus supported by HMIL. The programme will benefit Polytechnic colleges in creating skillful professionals for the Indian Automotive Service Industry.

Under its CSR Skill Development Program, Hyundai Motor India made its first ITI tie-up in 2012, to support community by enhancing education standards in-line with latest technologies at ITI. As of now, Hyundai has tie-ups with 38 ITIs Pan India with minimum 1 ITI tie-up in each state.

Moving forward, HMIL has done tie up with 5 Polytechnics PAN India. This is a 1st Tie up with SGM Govt. Polytechnic in Telangana state by HMIL.

Almost 99% of trained graduates from the Skill Development Program (2012-2016) were recruited by Hyundai dealerships in 2017. The Programme has already benefited over 1000 students who studied the course in ITIs & Polytechnics across the country. 

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Caption - Center to Right: Mr. S Punnaivanam – AVP, Customer Care Service, HMIL handing over the training car key to Mr. Prabhakar Reddy – Principal, S.G.M. Govt. Polytechnic College & Mr. S. Veerarjun – HOD, Automobile Engineering at the inauguration of ‘Hyundai Professional Development Centre’ at SGM Government Polytechnic College, Hyderabad.

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