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Hyundai Santa Fe Viral Campaign crosses over 2 Million Views in 7 days

No. 11309 10 2014128 hit

New Delhi, October 9, 2014 - Hyundai Motor India, the country’s largest exporter and the second-largest car manufacturer, launched its unique viral campaign of the Hyundai Santa Fe #Alienscaptured on October 01, 2014. The campaign designed to showcase the power of Santa Fe has generated over 2 million views on YouTube within a week of the launch.

The Santa Fe viral campaign has been woven around an innovative plot where the class-leading power of Santa Fe overpowers the alien superpower. The campaign has resulted in developing high consumer affinity with the Hyundai Santa Fe and created a buzz in the digital medium, trending and becoming the most watched YouTube viral film in the Hyundai portfolio in India.

The advanced 3rd generation CRDi diesel is Hyundai’s ‘R’ series engine which delivers 197PS@3,800rpm of maximum power and an impressive torque of 42.9kgm@1800-2500 rpm (MT) and 44.5kgm@1800-2500 rpm (AT) with high mileage of 14.74 kmpl (MT-ARAI certified) and 13.01kmpl (AT-ARAI certified).

#AliensCaptured by Powerful Santa Fe
https://www.youtube.com/watch?v=OdJjqVWKw4w

 

 

#AliensCaptured by Powerful Santa Fe

No. 11201 10 201463 hit

New Delhi, October 1, 2014- Hyundai Motor India launches a unique viral campaign Santa Fe Aliens Capture; an initiative to expand the outreach through digital medium. The story unfolds to show how aliens are trying to invade the powerful and dynamic Santa Fe but what happens when the unmatched power of Santa Fe overpowers the supremacies of aliens and how the extraterrestrials end up being the slaves of humans!

#AliensCaptured by Powerful Santa Fe
https://www.youtube.com/watch?v=OdJjqVWKw4w
 

Hyundai domestic sales up by 14.5%

No. 11101 10 2014112 hit

New Delhi, October 1, 2014: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and the largest passenger car exporter registered the domestic sales of 35,041 units and exports of 16,430 units with cumulative sales of 51,471 units for the month of September 2014.

Commenting on the September sales Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai volumes have grown by 14.5 % for September and 12.8% for first half of the year with strong performance of new models lead by 8,902 units of new Elite i20. In this festive season, we are seeing a significant increase in first time buyers and exchange buyers which is very encouraging as it will accelerate the positive momentum already being experienced in the last few months.”
 

HMIL SalesSep. 2013Sep. 2014(%)
Domestic30,60135,04114.5%
Exports20,81616,430-21.1%
Cumulative51,41751,4710.1%

 

 

Hyundai announces 24x7 Roadside Assistance Retail Program

No. 11029 09 201485 hit

  • A Special RSA designed for the customers’ vehicle beyond warranty period
  • Pan India reach with Hyundai RSA Retail Program

New Delhi, September 29, 2014: Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer in association with Allianz Global Assistance (AGA) has introduced a special 24x7 Roadside Assistance (RSA) extended Program for the Hyundai customers beyond the warranty period. Hyundai’s Roadside Assistance policy can be availed at a nominal amount that will help customers to maintain the roadside assistance for years to come.

Hyundai Motor India offers services, maintenance and roadside assistance for the new vehicle purchase with unlimited kilometers. The program is designed to enhance the customer ownership experience and ensure that customers get immediate and hassle free service in the event of any breakdown.

On the RSA Program, Mr. Rakesh Srivastava, Sr. VP - Sales & Marketing said, “The Hyundai Road Side Assistance Program was launched in 2010, with the aim of providing emergency road side assistance services round the clock to ensure a hassle free Hyundai’s ownership experience. This year we are extending the policy for all customers aiming to provide them pan India reach with maximum assistance, benefit and services.”

Customer can avail the RSA Program at nominal price:

RSA Package Details Rs. MRP (All Inclusive)
1 Year Coverage 899/-
2 Year Coverage 1,499/-
3 Year Coverage 1,999/-

Eligibility Criteria
The maturity of the coverage would be upto 6 years from the date of delivery of the vehicle to 1st customer. The policy can be purchased within warranty period also. Refer the table as selling criteria as per the vehicle age.


Scope of Services offered under “Hyundai Roadside Assistance Retail Program”:

  • National Coverage
  • 24 x 7 dedicated call centre (Toll Free Number 1800 102 4645)
  • Breakdown & Accidental Towing
  • Minor Mechanical/Electrical – On site repair
  • Battery Jump Start
  • Assistance over phone
  • Key Lock Out
  • Flat tyre support
  • Emergency Fuel support
  • Taxi coordination
  • Legal / Medical coordination
  • Custody services

 

Benefits for customers

  • Single point of contact for any kind of roadside assistance (End to End Solution)
  • 24x7 Dedicated call center to ensure prompt and quality assistance
  • Safe towing in case of any breakdown or accident to nearest Hyundai Dealership
  • Pan India coverage for Roadside assistance

 

Hyundai announces Shah Rukh Khan as Brand Ambassador for Xcent

No. 10917 09 2014248 hit

• Launches new Xcent TVC featuring Shah Rukh Khan
• Amplifies 16 years of long-standing association with SRK

New Delhi, September 17, 2014- Hyundai Motor India Limited (HMIL), the country’s largest exporter and the second-largest car manufacturer, today announced Bollywood legend and superstar Shah Rukh Khan as the brand ambassador for Xcent- the real family sedan. Endorsing Hyundai’s flagship products for 16 years, Shah Rukh Khan’s long- standing association with Hyundai truly personifies the Modern Premium legacy of the brand. Hyundai and SRK’s association has been one of the long-lasting association not only for an automobile company but for any brand in India.

The new TVC is built around the theme of, “multiplying the life’s joys with the generous Xtras like - Xtra space, style and comfort”. The film unfolds to show how SRK is an ‘Xtra Hunter’ and has a quest for more. Xcent is a trendsetter in the compact sedan segment defining Hyundai’s automotive excellence in India. Hyundai Xcent began its successful innings in February 2014 with the global launch at Auto Expo in New Delhi as ‘A Real Family Sedan’ and till date 35,400 happy families are experiencing brilliance with Xcent.

Speaking on the association, Mr.BS Seo MD& CEO- HMIL, said, “It’s been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 16 years of long-standing association. SRK’s association has enhanced the brand’s reminiscence and propagated our Modern Premium brand values. And with the transition from i10 to Xcent, the new association connects the family man Shah Rukh Khan with the attributes of real family sedan Xcent. Xcent with its premium features and stylish design has made its mark amongst the customers and we are confident that the new association will create the magic again.”

On this association, Shah Rukh Khan, Bollywood Superstar and Hyundai Brand Ambassador expressed, “It’s a delight to have been associated with Hyundai for 16 years and it never seemed like work to me. It was always a pleasure to be associated with one of the most trusted and loved car brand in India. For me the brand Hyundai is family as we have grown together for the last 16 years. Hyundai has always been close to my heart, as it gave people the power to own a modern premium, stylish and valuable car.”

The new campaign of the compact sedan has been designed for the aspirational, stylish and value-seeking Indian customer. The storyline is based on the consumer insight that a typical middle class Indian pursuits for a bit of extra in every deal. The TVC shows Shah Rukh Khan, as a young professional who is a vivacious dad to twins always pursuing for Extra from his life. He is stumped one day by his own twins who decide to playfully return the favor by demanding from the valet, a car that has more than what their present car has to offer. And what follow is ‘extra surprise’, for the family wherein they get a ride and a ride of their lives with Hyundai Xcent.

 

Hyundai announces Shah Rukh Khan as Brand Ambassador for Xcent
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