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Hyundai Design

Design Process Engineering Design & Computer Aided Enginnering

Hyundai Design - Design Process

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Creative ideas that break the mold, the thrill of challenging the norm, cutting-edge technology and the ability to understand people’s desires enable the Design Center to gauge future megatrends. Our global design network draws upon inspiration from major cities in the US, Europe, Japan, China and India to predict and lead worldwide trends.

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Local trends and consumer lifestyles from around the world are studied to create original images and concepts.
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Based on a set concept, ideas take more solid form through sketching and rendering.
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After rendering, a design is selected and created into a 3D clay form for further development.
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The design is recreated through a computer-generated 3D image whose data is then used for assessing design and aerodynamics.
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Virtual reality technology is employed for a digitalized visual presentation of various models to determine a concrete direction for development.
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A 5-axis CNC milling machine creates a life-size model of the car which is then completed under the artistic and precise hands of modelers.
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Design quality is ensured by focusing development on parts design using new technologies and materials. By developing materials and colors that are a step ahead of trends, car designs are brought to life.