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The global auto industry is experiencing ever accelerating changes, fueled by a volatile business environment, increasing competition and structural changes due to the introduction of cutting-edge technologies.
In such a time of change and uncertainty, it is crucial to build a unique set of strengths in order to overcome the challenges that lie ahead and to achieve sustained growth.In addition to developing its capacity as a global automobile manufacturer by achieving qualitative growth, Hyundai Motor will continue to invest in R&D in order to become a leader in technological innovation.
The technological advancements will not only allow Hyundai Motor to meet the safety and environmental regulations but allow us to begin a new era for the automotive industry.
We will develop more green cars such as hybrids, electric vehicles and hydrogen fuel cells. Likewise, we are committed to the development of autonomous driving technologies in order to further enhance the safety and convenience of our drivers.
Hyundai Motor will continue to strengthen its market presence and to build on its reputation as an industry leader. In 2016, we are aiming to achieve global sales of five million units, for the first time in the history of Hyundai Motor and, firmly establish our position in the global market. In addition to the development of products for the future, the on-going effort to improve our customer’s experience in sales and services will strengthen Hyundai Motor’s appeal as a brand.
A concentrated effort will be made to quickly establish Genesis as a competitive luxury brand by providing unique merits which distinguish Genesis from other brands. Genesis will become a brand that represents ‘Human-centered Luxury’ and cutting-edge technologies. By 2020, Genesis will have a full lineup of products, consisting of six models, which will all become class leading models.
We will continue to strive to maintain our leadership in product quality. We will further strengthen the quality verification system at R&D and preproduction processes and improve the manufacturing system by working with the labor union. Collaboration among R&D centers, sales offices and dealerships will be strengthened in order to improve our global production-sales operations.
As we pursue our goals, we will continue to fulfill our responsibilities as a global corporate citizen. We will continue to expand the scope of our global CSR activities and strive to achieve win-win growth with our suppliers in order to tackle the challenges that arise and to make the world a better place for all.
I would like to ask for your continued support for Hyundai Motor.