Heritage

After a year helping his father on the farm Chung tried to leave home in pursuit of a better life for his family. He managed to get a train ticket to the capital by selling one of his father’s cows. After he had Arrived in Seoul, Chung hoped to start a career as an accountant and therefore went to a local bookkeeping school. He read a lot about a certain Abraham Lincoln who had managed to make a name for himself despite coming from a rather poor background. Two months later he was found by his father who took him back to his hometown, again.

Back in the country, however, the father realised his son’s relentless desire to see the world – and eventually let him go. From 1935 on, Chung persevered in various fields, from working as a dock worker, carrying stones to delivering rice- which required him to learn how to ride a bike. Thanks to his passionate dedication and his unwavering vision, Chung became the owner of the shop within two years. But then another challenge came up: rice trade was forbidden in Korea.

With the rice trade forbidden, Chung soon began a search for “something else to do that did not require large capital, but would yield high returns”. In 1941, he started a car repair shop in Seoul, his first contact with the automotive world. Even in the early 1940s, Chung’s company was just like Hyundai today: quick and efficient. He later said with pride, “we repaired in only five days what took other companies twenty”. 

Within three years, the number of employees rose from 20 to 70, which is why the government decided to merge Chung’s business with a steel mill to support war efforts. In 1947 he started his fifth job as founder of the Hyundai Group by entering the building trade. As government contractor his company “Hyundai Engineering & Construction“ was part of the country’s rejuvenation – which of course included building roads. Chung quickly realized that if “roads are the country’s veins, cars are the blood running through them”. Chung, a farmer’s son who was never afraid of facing obstacles and starting over and over again, played an important role in rebuilding Korea and making his original vision a reality: “If someone asked me what is the motivating force for Hyundai – a desire for better.” And what about the cow? Shortly before his passing, founder Chung repaid his debt by gifting his country 1001 cows in a symbolic gesture: a tribute to his beloved father who made all of this possible.

In 1968, the Cortina was the very first vehicle successfully assembled by Hyundai at its Ulsan plant, in cooperation with Ford Motor Company. Hyundai set a record for the quickest time between ground-breaking and full-scale operations for any Ford assembly plant around the world – just under six months.

Following the Cortina’s initial success, Hyundai was determined to develop its first car. The company hired George Turnbull, the former Managing Director of Austin Morris at British Leyland, along with a team of engineers from established European automakers. Together, they designed and built the Pony, the first mass-produced South Korean car, which was introduced to the market in December 1975.

The 1980s was a time of rapid expansion for Hyundai as the company became an international player and started competing with traditional automakers. The first-generation Hyundai Sonata was introduced in 1985 and in 1986, the Pony Excel became the first Hyundai model sold in the United States.

The 1990s saw Hyundai experiment with a number of electric and hybrid vehicles. The company’s first pure electric car was the Sonata Electric Vehicle prototype in 1991. After conducting its first experiments with hybrid propulsion systems in 1994, the hybrid-electric FGV-1 was unveiled at the 1995 Seoul Motor Show. This car featured full-time electric drive technology. Flexible-fuel vehicles were being developed in 1998, while the company’s fuel cell electric vehicle activities were also started in the late 1990s.

In 2016, Hyundai introduced the IONIQ, the world’s first car to offer three electrified powertrains – hybrid, plug-in hybrid and full electric. Its name derives from the words ‘ion’ and ‘unique’.

The all-new i30 N marks the premiere of the new Hyundai N high performance range. Built on the New Generation i30, the i30 N has been developed from the ground up to deliver maximum driving pleasure in everyday life on the road, as well as on the track. Born in Namyang and honed at the Nürburgring. Hyundai N cars are designed to perform – and to put a grin on your face.

Versatile and very fun to drive, the all-new KONA Electric is the first electric compact SUV in Europe. This ground-breaking newcomer combines impressive electric driving range with bold and roomy SUV style – for no compromises.

The all-new NEXO not only embodies Hyundai’s commitment to advanced eco-friendly vehicle development – it also reinforces the company’s leadership in Fuel Cell Electric Vehicles (FCEV). The NEXO sets a world record for the longest drive by a fuel cell electric vehicle, reaching over 600 km on a single charge.

Unveiled to an overfill crowd at the 2019 Frankfurt Motor Show, Hyundai’s latest concept model is a look at the future of electric mobility. Simply named 45, this new electric design concept pays homage to one of the most iconic vehicles in Hyundai’s history. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for the self-driving vehicles of tomorrow. 45 foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and intelligent design.