Our European clubs.
Hyundai Motor expanded its portfolio of club football sponsorships ahead of the 2018/19 season by announcing four-year deals with Chelsea FC of the English Premier League and AS Roma of Serie A and three-year deals with Club Atlético de Madrid of La Liga and Hertha BSC of the Bundesliga.
As a brand, Hyundai has been building its presence in Europe for a number of years, with its headquarters in Frankfurt and additional presence through testing facilities, factories and motorsport.
Our partnerships extend our connection to football through a new programme of sponsorship at club level and will enable us to create exciting new opportunities for fans and customers throughout the season. By having our logo exposed on the jerseys of our partner clubs as well as in-stadia, awareness and recognition of the Hyundai brand will grow in both new and existing markets.
We look forward to working with all our clubs on a range of supporter-based initiatives over the course of the partnership which will look to drive increased engagement amongst fans and help them get closer to the game they love. As a brand, Hyundai always puts its customers first and in our 20-year history in football we have taken the same approach with fans.
Hyundai & Chelsea FC.
Chelsea Football Club is one of the world’s top football clubs. Its success and ambition perfectly match the global scale and challenging spirit of Hyundai. Chelsea was UEFA Champions League winners in 2012, following that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.
We announced our partnership with Chelsea FC by putting fans at the heart of a player photoshoot featuring Olivier Giroud, Tiemoué Bakayoko and David Luiz.
Hyundai & Club Atlético de Madrid.
Founded in 1903, Atlético de Madrid is one of the great clubs of Spanish and European football for its achievements, fanbase and competitiveness. Its drive for success and unlimited ambition perfectly matches the global scale and challenging spirit of Hyundai.
Our partnership with Atlético de Madrid was announced at Wanda Metropolitano, in the company of Club President Enrique Cerezo and General Director of Hyundai Spain, Leopoldo Satrústegui.
Hyundai & Hertha BSC.
Hertha BSC is over 125 years old and has a long and varied history as one of the oldest clubs in the German Bundesliga. As the largest club in Berlin, Hertha has approximately 35,000 members. Hertha BSC became German champions twice in consecutive years at the beginning of the 1930s. Its success and ambition perfectly matches the global scale and challenging spirit of Hyundai.
To celebrate our new partnership, we brought together some of Hertha’s most passionate fans to take part in a 5-a-side football match with a difference at the club’s Schenkendorfplatz training facility.
Hyundai & AS Roma.
AS Roma is one of the most acclaimed football clubs in Italy. Founded by a merger in 1927, Roma have participated in the top-tier of Italian football for all of their existence, as well as winning nine Coppa Italia titles and two Supercoppa Italiana titles.
To launch our partnership, a group of dedicated supporters were invited to AS Roma’s Trigoria training facility for an exclusive behind-the-scenes tour. We then gave the fans the surprise of their lives when their interviews were interrupted by a selection of the club’s biggest stars.
The Extra Mile.
What lengths do you go to follow your favourite team? We are looking for fans across our partner clubs that go The Extra Mile to support their club home and away. Have you or someone you know got an amazing story of passion and dedication?
Beth | Extra Mile Monthly Winner - Chelsea FC8-year-old Chelsea fan Beth joined a local boys team, with the ambition of one day playing for Chelsea Women.
Pedro | Extra Mile Monthly Winner – Atlético de Madrid.Pedro travelled all the way to Lisbon for the UEFA Champions League Final in 2014 to watch his side, despite not having a ticket to the game.
Bertram | Extra Mile Monthly Winner – Hertha BSC.Bertram makes a 6-hour round trip from Erfurt to ensure he never misses a Hertha BSC game at the Olympiastadion.
Francesco di Lello | AS Roma Hero Fan.Francesco has travelled over 250,000 km supporting AS Roma and attended more than 450 games from his home in Lanciano, more than 200 km from Rome.
Adam Walczak | Chelsea Hero Fan.Adam has been to more than a thousand Chelsea FC matches in 19 different countries and in this time, has collected over 3,000 pin badges.
José Domingo Canales | Atlético de Madrid Hero Fan.José Domingo made a 5,000 mile journey in a day from Alicante to Tallinn, to make sure he could watch his beloved Atletico play in the European Super Cup.
The Extra Mile – Hero Stories.
To launch The Extra Mile across our partner clubs, we searched high and low to find some of the most passionate fans of AS Roma, Atlético de Madrid, Chelsea FC and Hertha BSC. From long-term traditions to traveling halfway across the world, watch their amazing stories of loyalty and dedication.