To say that cricket is popular in India would be an understatement. More than just a sport, it unites the entire nation. People follow cricket with so much fervour, every match is like a festive occasion.
This Women’s Day, India’s trusted automobile brand is here with a powerful message: all you need is the drive within to make your dreams come true. This message is put across in four inspiring videos based on the life stories of four women cricketers from the Indian team: Smriti Mandhana, Shafali Verma, Taniyaa Bhatia and Jemimah Rodrigues. What is interesting is that all these players took a different route to achieve their dream - to represent India on the world stage.
All these true stories are brought alive in short biopics under the umbrella of #TheDriveWithin. Set to a catchy track, the videos give a glimpse of the cricketers’ childhood, how they fought the odds, took failures in their stride, and kept going till they made their place in the Indian cricket team. Powerful just like the cricketers’ drive, the videos showcase real struggle, real grit, real courage and fit perfectly with the International Women’s Day theme #BreakTheBias. Emotional and inspiring, Hyundai’s #TheDriveWithin campaign is sure to speak to those on the field and off it.
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