Born Magnetic | Hyundai Motor India

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I am Born Magnetic, I am i20

To some it may mean breath-taking presence, to others it may be to cast an unforgettable impression. Well, to some others it’s a class above the rest, it’s sensuous,dynamic and breath taking. What does it mean to you?

eyes

The eyes of the beholder



Some questions always have different response. But, to come to think of it! It all just squares off to being enchanting and capitvating one! Our most recent i20 influencer campaign featuring all A-list celebrities begun with a simple question: “What is it like to be magnetic personality?” Is it to draw attention without seeking it, to be comfortable in your own skin, to be able to do more, effortlessly? Just like the all-new i20, the Indian Car of the Year 2021!”

The meaning of being Born Magnetic can be different for different people, but their journeys are captivating because of their struggle to carve out a path for themselves despite the roadblocks thrown their way. To be able to be who they are, effortlessly. Like the i20, they are heard loud and clear without having to raise their voice. Are you one of them? Discover what it is like to be Born Magnetic, with the all-new i20 (The winner of the Indian Car of the Year Award)

i20

Tying back to uniqueness


We can see Sanya Malhotra, Ishaan Khatter, Aparshakti Khurana, Guru Randhawa, Mouni Roy, and many more artists donning their best selves in these videos, talking about their own unique journeys and challenges in life while they romance with the all-new i20!

The #iami20 campaign explores different personas of celebrities, their unique characteristics that celebrates their achievements in life. We tried to engage the audience on genuine success stories & fuel the idea of authenticity, aspirations, and progress through these videos. Our aim was to show that the person who drives the all-new i20 is a true maverick, the out-of-the-box thinker who does not believe in following the herd.

What strikes in your mind when you hear ‘I am born Magnetic’? For Aparshakti Khurana, it is to connect with his audience and emote his characters effortlessly. And, most importantly to keep going no matter what the challenges!

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I can cut through the crowd and connect to my audience. Pull off a performance with half the effort. Lawyer, RJ, actor, the choice is always mine. And, the one thing that I have learned is to keep going no matter what! I am born Magnetic, I am i20!


Mouni Roy believes in cherishing her
uniqueness, her vision, and beauty. She
finds her confidence in being loved by many,
even while being her original, unique self.

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To look like no other but to be loved by every other. That is being magnetic. To be a mean performer while being breathtakingly hot. That’s being designed to perfection. Where every detail adds more to my personality. Where half the effort takes me twice the distance, I am born Magnetic.

guru


For Pulkit Samrat, doubt cannot get in the way.
he finds securities in his abilities and finds comfort in knowing every detail.

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When I’m ahead of the rest. I find security in my abilities, in my make. I am never afraid of heights. Because, I’m built for the steep climb to the top. Trust me, the strong ones never have to try too hard. Aware of every detail, covering all bases I leave nothing to chance. With me, Safety comes first. I am born Magnetic.

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With Zaeden, it is about what you do, the actions and work that you make that is etched in people’s hearts forever! In my pursuit of the new,I never compromise on my connection to the present. For me, it’s all about leaving a trail that would be remembered.


The meaning of being Born Magnetic can be different for different people, but their journeys are captivating because of their struggle to carve out a path for themselves despite the roadblocks thrown their way. To be able to be who they are, effortlessly. Like the i20, they are heard loud and clear without having to raise their voice. Are you one of them? Discover what it is like to be Born Magnetic, with the all-new i20.

To experience the all-new i20 Click here

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