4 minute read
If you could write a letter to your unborn child, what would you say? This is the starting point for our Expecting Generation One campaign – our letter to the first generation who will live in an emissions-free world.
Mothers and fathers bringing children into the world in the coming years will have to do so in a brave new world. Here at Hyundai, we’re in progress to achieve net-zero carbon emissions throughout our entire value chain by 2045 so that we can build an emissions-free world for the next generation.
Our Expecting Generation One film is all about hope. It’s about our hope, and our commitment, for building a greener world which will sustain life well into the future.
We are all Expecting Generation One, the first generation that will live carbon neutral by our efforts against climate change.
To emphasize the fact that we have all species at the core of our sustainability vision, our Expecting Generation One film celebrates mothers from the animal world as well. Their Generation One offspring will also benefit from being the first generation to live in an era of carbon neutrality.
In the film, we follow a whale mother and highlight her maternal love. She appears when we talk about the pollution in our seas. And as the film builds she gives birth to a baby whale. In the final scene, the mother, and her baby, swim peacefully together across the open sea.
We decided to tell the story of a whale mother, because whales are so-called carbon-scavenger giants. In fact, one large whale absorbs an average of 33 tons of carbon dioxide in its lifetime! And, when a whale dies, it sinks to the bottom of the ocean, it traps the carbon it has absorbed and holds it for hundreds of years. Not only do they trap carbon dioxide, but they also help phytoplankton to grow, which plays a major role in oxygenating the Earth’s atmosphere.
Another animal which takes center stage in the film is a penguin. The survival of these globally beloved penguins is being threatened by climate change and if current levels of carbon emissions continue to persist, some species of penguins will likely become extinct by the end of the century. It is only through committing to building a sustainable future that we can preserve the next generation of penguins and restore our oceans for all forms of life.
The whole film is brought together with the sound of a mother humming a lullaby. We all know the sound of our mother’s lullaby and this sound can feel make us all feel like we’re in the safest place on Earth. We follow the mothers while they wait for their babies and while they all hum the same recognizable melody. It’s this humming that acts as a thread that links them to their future child and the future of our planet.
We’re committed to building a world fit for Generation One and will continue our progress to become carbon neutral until we realize a world that is truly sustainable and livable for all. But, to make this new vision a reality, we all need to work together. If you’re interested in finding out more about Hyundai’s roadmap to carbon neutrality, you can find more information, here .
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Find out more about Hyundai’s roadmap to carbon neutrality here.