Hyundai Explorer

A Drive with a Purpose.
A Drive with the spirit of going beyond.
Satiating the quest for adventure.
Bringing the community together.
With the most beloved SUV makers of India.

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    Beyond Mobility | Intelligent Technology , Sustainability & Innovation

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    Hyundai x Times Now | Beyond Mobility Episode #1

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Hyundai Chennai Manufacturing Plant

Hyundai Motor India’s unrelenting commitment to connecting everyone with ‘Quality time’ has been the inspiration behind the freshly minted IP- Hyundai Explorers. An exhilarating drive experience created exclusively for the Hyundai SUV customers, taking them on scenic and adventurous drives across the country. We took inspiration from the owners taking pride in Hyundai SUVs’ bold styling, segment-best features, and the amazing brand value that has made Hyundai SUVs a mega-hit in India.

Our explorers answered the call of adventure, with their premier Hyundai SUVs in two chapters- one to Rishikesh and another to Coorg. The self-driving expedition was designed for people with the passion to explore the unexplored. Our explorers lived the true essence of the song:

Never looking down, I'm just in awe of what's in front of me" — Empire of The Sun, "Walking on a dream"

The vision behind the drive was not just to devise a generic drive campaign but an experience with a very clear strategic direction of taking the IP forward with many such exciting drives to explore different regions across the country. This included bringing out different facets of the brand as a pioneer in the SUV segment- crafted for the adventure seekers of the new age.

What does the Hyundai Explorers community stand for? Hyundai brought together the community of adventure enthusiasts and like-minded explorers to experience curated journeys of exploration. The feeling of belongingness with the Hyundai tribe meant enabling customers to discover how their Hyundai SUVs are capable of taking them where their curiosity leads.

Sustainable Mobility

A community experience that is testament to Hyundai’s ‘Can-Do Spirit’

The experiential marketing arm of Hyundai India, designed to bring alive the prowess of Hyundai SUVs- crafted for adventure and exploration at its core. It was designed to further the bond between humans and cars. The drive was conceptualised to take care of every small detail, awakening the Explorer’s spirit. Hyundai SUVs being the perfect blend of comfort and adventure, became the source of inspiration for the drive. The drive was designed to extend Hyundai’s philosophy of freedom of movement to freedom of exploration. With Hyundai, it is not just about going from point A to point B, it is about moments that truly matter and memories we create on the way.

RISHIKESH CHAPTER

Bluelink

At Hyundai, we are developing technologies - which are intelligent, advanced and future ready. Technologies- that deliver quality network experience for consumers. Technologies - that go beyond mobility by being a part of customer’s experience and lifestyle.
We are continuously elevating customer experiences with technologies that are intelligent, advanced and future ready. Taking customers beyond mobility with solutions that synergize with their lifestyle.
Our vision for tomorrow enabled by our new digital-ready, convenience driven approaches to pre-sales, deliveries and services is defined by customer-centered experiences and transformed product expectations.

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The first chapter of Hyundai Explorers drive from Delhi to Rishikesh started on a spirited note. Rishikesh, a town known for being the perfect blend of adventure and serenity, was the perfect destination to kickstart the exploration with Hyundai. A convoy of 18 Hyundai SUVs trailing each other was a unique sight. Our explorers didn’t remain strangers for long. The friendship assimilated multiple layers throughout the journey, with a few discovering they were neighbours, while most becoming friends for life.

The Explorers started their day with a briefing session. Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd., expressed his excitement on beginning a new chapter for Hyundai India. A trail of Hyundai SUVs lined up on the scenic trails of Rishikesh. The drive drew people from diverse walks of life, not just young adventure enthusiasts, but adventure seekers from all ages alike, adding another layer of meaning to the identity of Explorers and redefining adventure for all of us.

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    Hyundai | Headquarters | Centre of Transformation

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Enthusiasm was felt in the air, with adrenaline and anticipation increasing with every milestone.

We took a detour to explore the scenic beauty of Rishikesh. The convoy threaded across the Rajaji National Park, basking in its greenery and wilderness; finally making its way to the luxurious Aloha, by the Ganges. Right beside the holy Ganges, Aloha stood out with its expansive and picturesque beauty. We could hear the river roar and the cool breeze rejuvenate our souls. Dinner was planned under the stars with the Explorers bonding over delicious food, soft music, and never-ending conversations.

We started the next day with a halo of spirituality around us, with everyone coming together for a yoga session on the pristine white-sand beaches. First sun rays reflecting on the blue waters and birds chirping in the mountains was a mesmerizing experience. Post that it was time to heed to adventure, when our Explorers took their raft for rapids, with adrenaline rush flowing through their veins.

Hyundai is always committed to connecting people with quality time.

For dinner, we went further into the hinterland of Rishikesh, exploring the unexplored side of the town. The Resort amidst the thick woods of Shivaliks, on the Banks of River Huel became the perfect spot for dinner.

Messages poured in when everyone reached back home. ‘Thank you, Team Hyundai, for a memorable experience! It was meticulously planned and flawlessly executed! Kudos to the entire team for their warm hospitality. We are brand Hyundai evangelists forever now!’ said Shray, Surbhi, and Karieen. ‘Thanks, Team Hyundai, we had a brilliant trip. Very well organized. Looking forward to many more such experiences. Many reasons to invest in Hyundai.’ said Shweta, Sachi, Ashish, Rahul, and Viaan.

Dream. Discover. Explore.
Hyundai Explorers for life.
COORG CHAPTER

The second chapter of Hyundai Explorers was joined by 21 Hyundai SUVs. The luxurious and lush-green estate of Coorg Wilderness Resort, Madikeri was home for the Explorers for the coming days. The picturesque resort was a unique experience, with the sounds of nature offering much-needed respite. The entire experience was opulent and elaborate, to say the least. Our host for the event, RJ Amar made sure that everyone felt at ease and never let that energy drop. Despite unexpected rainfall during the dinner, explorers poured in .

The following day, the rustic setting of Quarry Adventures became the perfect backdrop for adrenaline-flowing activities and testing Hyundai SUV capabilities in the rugged terrain. The tribe celebrated the much-coveted philosophy of Beyond Mobility with a tree-plantation drive at the Barn-an organic-first location. Hyundai SUV owners came together for a passionate cause of giving back to the community with a significant green effort. Earth Day was marked on the 26th of March with the sky filled with paper lanterns, sending hope for a sustainable future.

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Hear the call of adventure. Answer with valor.

The convoy stopped on the way for a coffee plantation tour at the Sandalkad Coffee Estate. The tribe tasted the flavourful arabica coffee that draws travellers from all over. The royal experience was extended with a regal lunch at the heritage property of Lalitha Mahal- home to the royals of Mysore, before departing for Bengaluru.

The response to the second chapter of Hyundai Explorers was very encouraging. The radio experience connecting everyone in the convoy was the high point of the drive. Three days of non-stop adventure was a dream come true for the Explorers.

Apprehension of joining group trips was eased by meeting like-minded Explorers. Exactly the case with Sarah Haque, Creta Owner- her apprehension of not joining the trip when her husband had to cancel last minute, soon turned into excitement, and she joined the trip with her son Noah. Our youngest, most adorable explorers, Swara Akshay and Amal Vyas, become best friends during the trip. The toddlers found it hard to part with the newly found family.

Our explorers were rechristened as Hyundai explorers for life, waiting to return and reconvene for the next chapter. Hyundai India is enthusiastically waiting for the Explorers' tribe to reunite in the coming drives. Do you think you belong to the tribe? Join us for the next exploration. Keep a watch on our social media handles to know more about the coming drives.




pond-image

The response to the second chapter of Hyundai Explorers was very encouraging. The radio experience connecting everyone in the convoy was the high point of the drive. Three days of non-stop adventure was a dream come true for the Explorers.

Apprehension of joining group trips was eased by meeting like-minded Explorers. Exactly the case with Sarah Haque, Creta Owner- her apprehension of not joining the trip when her husband had to cancel last minute, soon turned into excitement, and she joined the trip with her son Noah. Our youngest, most adorable explorers, Swara Akshay and Amal Vyas, become best friends during the trip. The toddlers found it hard to part with the newly found family.

Our explorers were rechristened as Hyundai explorers for life, waiting to return and reconvene for the next chapter. Hyundai India is enthusiastically waiting for the Explorers' tribe to reunite in the coming drives. Do you think you belong to the tribe? Join us for the next exploration. Keep a watch on our social media handles to know more about the coming drives.



Within our network, through our Dry Wash program we have already saved around Millions of Liters of water by our this effort. Our dealerships are already lit up with LED Lights including the workshop floors of the dealerships. We are also in the course of guiding our network to install solar panels at our dealerships to shift our reliance on renewable forms of energy.

The significance of all of these efforts and actions converge with a common purpose of creating a better tomorrow. Consumers will be able to see a side of Hyundai, which truly brings prosperity to this country.

Dealer Sustainability Initiatives

Innovations usher in a new era of choices.

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We believe that progress only becomes meaningful when it is combined with a deep sense of humanity. Ever since our earliest days in India we have looked for India adaptive solutions, we have prided ourselves in precisely developing new technologies powered by and for humans. Propelled by our vision – ‘Progress for Humanity’, we have constantly pushed the boundaries and explored uncharted territories to capture the imagination of our customers and deliver exceptional driving mobility experiences. We are on the journey of an innovative transition from being a manufacturer to being a connected mobility service provider.

HMM

To become a part of our consumer’s lifestyle and augment their persona with our offerings, we introduced the Hyundai Mobility Membership program. This is a platform where our customers get special privileges through our HMM app across all lifestyle products and services.
HMM has been curated with a bouquet of unique offering for your car & everyday needs for mobility, shopping, fitness, entertainment and many more under one mobile application, which you can enjoy as and when you want without the hassles of earning & redeeming points.

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    Connecting to LED tail lamps

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    Hyundai in Metaverse - BOLD me

At Hyundai we always keep customer convenience as our prime focus. Keeping the convenience and transparency of our young buyers in mind, we introduced Click to Buy - an end-to-end online buying platform delivering complete buying experience online.
With CTB you can now select your car, compare and choose the right variant with best online quotation and easy finance options from leading banks. CTB also offers you a 360-degree view of car at the comfort of your home, special personalized discounts* for each customer, availability of safe & sanitized cars for test drive at your doorstep, complete online payment options and home delivery of cars.

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    Click To Buy

We are moving forward with a vision to engage with people and strive to create every single touch point with the brand. We understand that today, it is not just about the movement from one place to other, it is rather about the augmented product experiences, usage conveniences, intuitive solutions and proactive offerings - especially bearing in mind - generation MZ. We are therefore, evolving towards creating an innovative ecosystem that takes care of everything with it –connected technology, choice of transmissions, convenience to own and lifestyle membership programs and much much more!

Management Speaks

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    Hyundai x Times Now | Beyond Mobility Episode #1

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