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Hyundai’s Brand Value Reaches New High

2012.10.02 14:00:00 No. 1409
Hyundai’s Brand Value Reaches New High
 
  • Hyundai is the world’s fastest growing auto brand since 2005
  • Hyundai’s brand value growth continues to exceed industry average

 

 
Oct. 2, 2012 - Hyundai Motor Company, the fastest growing automotive company by brand, saw its brand value surge 24.4 percent from a year earlier to $7.5 billion, according to brand consultancy Interbrand’s 2012 Best 100 Global Brands.
 
Hyundai, which has been included in the Best 100 Global Brands list for eight consecutive years, ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.
 
“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’s emotional needs,” Interbrand said in a statement. “Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”
 
The whopping growth rate of 24.4 percent this year significantly outperformed the industry’s average growth rate of 11.2 percent. Beyond the auto industry, Hyundai is also one of the world’s fastest growing brands, closely trailing the growth rate of brands such as Apple Inc., Google Inc., and Amazon.com.
 
In addition to the company’s continuous focus on quality, Hyundai attributed the stellar results to its brand management efforts. Hyundai announced its new `Modern Premium’ brand concept at the 2011 North American International Auto Show, unveiling its new
brand direction and slogan. This year, Hyundai launched its first global brand campaign “Live Brilliant.”
 
“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” said Won-Hong Cho, Chief Marketing Officer at Hyundai Motor’s headquarters in Seoul. “We will strengthen our efforts to become the most loved brand by delivering more values beyond customers’ expectations.”
 
The Interbrand rankings are calculated using companies’ financial balance sheets
combined with marketing activities, while also reflecting each brand’s potential profit.
 
  
< Automotive Brand Rankings >

Rank
(Auto)
Brand Brand Value ($100 mln) 2012 Rank (total)
  Y-o-Y
1 Toyota 303 9% 10
2 Mercedes 301 10% 11
3 BMW 291 18% 12
4 Honda 173 -11% 21
5 VW 93 18% 39
6 Ford 80 6% 45
7 Hyundai 75 24% 53
8 Audi 72 17% 55
9 Porsche 51 12% 72
10 Nissan 50 30% 73
11 Kia 41 신규 87
 
 
 
< Hyundai Motor’s Brand Value (‘05~‘12) >

Year Brand Value ($100 mln) Rank (total)
2005 34.8 84
2006 40.8 75
2007 44.5 72
2008 48.5 72
2009 46.0 69
2010 50.3 65
2011 60 61
2012 74.7 53
 
 

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