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Hyundai Commission Enlists SUPERFLEX for 2017 Tate Modern Exhibition

2017.03.16 18:30:00 No. 6687
Hyundai Commission Enlists SUPERFLEX for 2017 Tate Modern Exhibition


Hyundai Commission Enlists SUPERFLEX
for 2017 Tate Modern Exhibition

 

   - Danish artist collective to bring playfully-subversive take to the Hyundai Commission 2017

   - SUPERFLEX to be the third artist in a major series of large-scale installations for
     Tate Modern’s Turbine Hall

   - Hyundai Motor Company continues contribution to the art community as the Hyundai
     Commission enters its third year

 
March 16, 2017 – Internationally renowned Danish artist collective SUPERFLEX has been selected to undertake the third exhibition in the Hyundai Commission series. The Copenhagen-based artist group, recognized worldwide for its engaging and often humorous perspectives on global societies and cultures, will take over the iconic Turbine Hall at Tate Modern from October 3, 2017.
 
Founded in 1993 by Bjørnstjerne Christiansen, Jakob Fenger and Rasmus Nielsen, SUPERFLEX covers diverse topics from migration and alternative energy production to the power of global capital and the regulation of intellectual property. Referring to their works as tools, SUPERFLEX explores alternative means of creating, disseminating, and maintaining social and economic dialogue.
 
"We are delighted to welcome SUPERFLEX as the third Hyundai Commission at Tate Modern,” Hyundai said. “With their unique and witty approach, SUPERFLEX addresses important and complex issues of our times. We are looking forward to experiencing how their project for this year's Hyundai Commission will stimulate our imagination and challenge our understanding of the world."
 
SUPERFLEX challenges the traditional confines and expectations of art and the exhibition space. Superkilen (2011) a major public park project in one of Copenhagen’s most diverse neighborhoods was developed through collaboration with local residents from over 50 countries. SUPERFLEX employed a strategy they call ‘extreme participation’ to engage the community and create a unifying urban space with a distinct international identity. In contrast, Hospital Equipment (2014) highlights the role of context in the definition of artistic practice. Consisting of an installation of surgical equipment dispatched directly from gallery to conflict zone, the work oscillates from ‘readymade’ artwork to potentially lifesaving, functional object.
 
The Hyundai Commission: SUPERFLEX (October 3, 2017 - April 2, 2018) will be the latest in a succession of ground-breaking work made possible through the partnership between Hyundai Motor and Tate. For the inaugural 2015 exhibition, Abraham Cruzvillegas created the internationally-acclaimed sculpture Empty Lot, which included more than 23 tons of London soil, from which grass, weeds and flowers slowly emerged. The 2016 commission, entitled Anywhen by Philippe Parreno, remains open until April 2, 2017. Anywhen reimagines the expansive Turbine Hall with a constantly changing sequence of lights, soundscapes and films that bring the building’s architecture to life and challenge the minds of visitors.
 
At Tate Modern, the Turbine Hall has hosted some of the world’s most acclaimed works of art since it opened in 2000. Reaching an audience of millions each year, every interpretation of the vast industrial space has revolutionized public perceptions of contemporary art in the modern day. The Hyundai Commission gives artists an opportunity to create new work within these unique parameters. It is made possible by the long-term partnership between Hyundai Motor Company and Tate, confirmed until 2025, as part of the longest initial commitment from a corporate sponsor in Tate’s history.
 
-Ends-
 
* Image Credits:

   - Portrait of SUPERFLEX, 2016

     Photo credit: Jan Søndergaard

   - Superkilen, The Black Market 2011

     Photo credit: Iwan Baan


About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2016 sold 4.86 million vehicles globally. With more than 110,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell and IONIQ, the world’s first model with three electrified powertrains in a single body type.
 
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com
 
Contact
Global PR Team
Globalpr@hyundai.com
+82 (0)2 3464 8502


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