- Hyundai Motor’s Guinness World Records-breaking video campaign honoured at 55th Clio Awards
Hyundai Motor’s campaign ‘A Message to Space’ crowned for third time with acclaimed Clio Award
- Pioneering video scoops bronze awards in Film Technique and Out of Home categories
- Success follows accolades picked-up in celebrated Cannes Lions and New York Festival film advertising awards earlier in the year
- Video of daughter’s note to astronaut father seen by more than 69 million viewers online
September 17, 2015 – Hyundai Motor’s pioneering ‘A Message to Space’ campaign has won two bronze awards at the Clio Awards in the Film Technique and Out of Home categories. This latest success completes a triple awards crown for the innovative film following other recent acknowledgement achieved at the Cannes Lions and New York Festivals awards.
Soon to reach 70 million views on YouTube, the ‘Message to Space’ video has been the centre of attention on social media around the world since its launch in April. The creative campaign tells the story of how Hyundai Motor sent a message from a 13-year-old girl to her astronaut father.
In the video, 11 Genesis cars write a huge message, covering about 5.55 km2, on the Delamar Dry Lake, Nevada – an image the girl’s father was able to capture from the International Space Station. In a unique extension to the concept, Hyundai Motor invited viewers to create their own virtual message to share with loved ones, an opportunity taken up by more than 85,000 people around the world.
The Genesis, Hyundai Motor’s premium sedan, which is featured in the film is surprisingly well suited to the terrain of the dry lake in Nevada thanks to its HTRAC all-wheel drive system – available at the push of a button. Customers who drive Genesis appreciate the model’s superior grip in all weather conditions, plus its fun-to-drive performance when the HTRAC system is activated.
On top of its internet popularity, the video was aired more than 800 times on US national TV channels such as ABC, Fox TV, and NBC, as well as being covered by numerous high-profile print and online media including TIME, People and Forbes. The Clio Awards recognition follows four bronze honours at the Cannes Lions and New York Festival events – including the Third Prize Award in the ‘Film: Use of Medium’ category at the 2015 New York Festivals World’s Best Advertising awards.
Describing the novel stunt, which was recognised by Guinness World Records as creating the largest tyre track image ever, Scott Noh, Head of Overseas Marketing Group, Hyundai Motor Company said, “Our aim was to connect the most distant of families in a dramatic but personal way, and Hyundai Motor’s ‘New Thinking’ approach let us achieve our goal with this ambitious video.
“It’s clear from the general response and from the awards we have received that we have achieved what we set out to do. We are proud to have made this connection possible and to have touched so many people around the world. We will continue to find new ways to touch the hearts of our customers in every phase of their lives as a lifetime partner.”
The Clio Awards have been rewarding excellence in advertising, design and communication since the first ceremony in 1960. Categories are judged internationally, adding to Hyundai Motor’s worldwide acclaim for its ‘A Message to Space’ video, reaching viewers across the globe, and connecting with those further afield, too – like the astronaut in the story.
To view the ‘A Message to Space’ video, visit the Hyundai Motor Worldwide YouTube channel https://youtu.be/3EOAXrTrsOE
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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Further information about Hyundai Motor’s global arts and culture support is available at http://brand.hyundai.com