Release

Hyundai Motor America Reports February 2010 Sales

201003020000 No. 55
HYUNDAI MOTOR AMERICA REPORTS FEBRUARY 2010 SALES

 

  

FOUNTAIN VALLEY, Calif., March. 2, 2010 - Hyundai Motor America today announced February sales of 34,004 units, up 11 percent versus February 2009 and the same amount over January of this year. This marks the fourteenth consecutive month of year-over-year retail market share gains for Hyundai and our best retail share performance since the government’s “Cash-for-Clunkers” program in August 2009.

            “Even though February is the shortest month of the year, the list of highlights for Hyundai is long,” said Dave Zuchowski, Hyundai Motor America’s vice president of national sales.  “Our sales gains in February were driven by strong consumer response to new products like the Tucson, which was up 102 percent, and the all-new U.S.-built Sonata, which was just launched this month and has already driven a 58 percent sales increase. For the Hyundai brand as a whole, consumer retail sales were up 21 percent while incentive spending was down more than 30 percent. We’re excited about the momentum we’re carrying into March.”

Zuchowski explained that February was a strong month for both Hyundai and the industry especially taking into account the adverse weather conditions in much of the country.

“While all of our sales regions showed year-over-year retail increases, bad weather definitely limited car shopping in our Eastern and Central regions, which accounts for about half our overall volume,” he added.”  “In our Southern, South Central and Western regions, we saw retail sales increases of 39, 50 and 28 percent, respectively, which bodes well for a strong spring selling season for Hyundai and the entire industry.”

 

 

In addition to the early success of Sonata and Tucson, both the freshened Santa Fe with a 52 percent increase, Genesis with a 39 percent increase, and Accent with a 22 percent rise, all registered significant growth over the same period one year ago.

 

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

# # #
Journalists are invited to visit our news media web site: www.hyundainews.com

                     

 

CARLINE

FEB/2010

FEB/2009

CY/2010

CY/2009

ACCENT        

5,308

4,334

11,055

7,894

SONATA

7,506

4,743

12,812

13,251

ELANTRA     

7,966

8,978

15,656

12,285

TIBURON

0

629

0

1,019

SANTA FE

7,964

5,223

15,168

10,247

AZERA

204

322

473

616

TUCSON

2,741

1,358

4,957

2,332

ENTOURAGE

0

2,490

0

2,712

VERACRUZ

553

1,281

954

2,458

GENESIS

1,762

1,263

3,432

2,319

TOTAL

34,004

30,621

64,507

55,133

 

 

Journalists are invited to visit our news media website:  www.hyundainews.com

Related News

Quick Menu
Page sharing
notice close