• Hyundai Motor and Tate Modern present an interactive celebration of culture
for all ages
• A unique, free-to-all summer festival takes place in the Turbine Hall
• Tate’s Turbine Hall will be transformed into a vibrant city for the day
High Wycombe, 26 June 2015 – Hyundai Motor and Tate Modern have today announced that the Turbine Festival will take place on 25 July 2015 in the Turbine Hall at Tate Modern. The Festival – an interactive celebration of culture – will feature audio-visual music, performance, installations and family activities. Entry to the Festival is free of charge.
The Turbine Hall will become an alternative city for the day. Visitors will be able to enjoy a specially-installed garden square, an alternative hair salon, and make their own drinks at a pop-up juice bar. A variety of performances and music will be live on stage throughout the day including Grime//Hiphop/Afropop artist Afrikan Boy and poet Jacob Sam-La Rose.
Also, as part of the event, Tate Modern will also host an exciting programme of bite-sized short
films in collaboration with the London Short Film Festival and a series of interactive workshops including beatboxing, poetry and crafting. Visitors can also contribute to the special project My Culture Museum by submitting photographs or bringing objects on the day to be archived and curated for the Festival. The public will be able to submit images via social media from today which will be displayed as part of the event.
Everyone will be invited to interact with specially commissioned installations, including sound artist Yuri Suzuki’s pop-up record shop where visitors can create their own designs for vinyl record sleeves, and a London bus built specially on the day by artist John Costi.
Wonhong Cho, Executive Vice President of Hyundai Motor Company said, “The Turbine Festival will celebrate today’s art and interact with the public through enjoyable and unique activities. We believe art is a common asset and a universal language that can influence and inspire people of all ages and backgrounds.”
Hyundai Motor’s support of the Turbine Festival is in addition to the existing long-term partnership with Tate which will realise the Hyundai Commission - a new-series of annual installations by contemporary artists in the iconic Turbine Hall beginning in October this year. The collaboration - which is founded upon Hyundai’s and Tate’s commitment to worldwide innovation - is the longest of its kind in Tate’s history.
Hyundai Motor has also built up strong arts initiatives by partnering with other global museums such as MMCA (Seoul) and LACMA (LA) to further support the development of the global art scene as well as contributing to the establishment of a sustainable art environment with the purpose of delivering inspiration and unique experiences to all areas of the world.
Notes to editors:
Images of Tate Modern and Turbine Hall are credited to Tate Photography
About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top manufacturers in the UK and last year sold a record 82,159 vehicles. Hyundai Motor UK employs over 3000 people through its UK operations and dealer network.
Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.
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About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014, sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com
Further information about Hyundai Motor’s art initiatives is available at http://brand.hyundai.com