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Hyundai Motor Launches New Global Luxury Brand, 'Genesis'

2015.11.04 11:20:00 No. 5180
Hyundai Motor Launches New Global Luxury Brand, 'Genesis'
Hyundai Motor Launches New Global Luxury Brand, 'Genesis'
To develop a distinctive and differentiated design for the new Genesis brand vehicles, Hyundai Motor has created a Prestige Design Division. From mid-2016 Luc Donckerwolke, who was previously responsible for the design of Audi, Bentley, Lamborghini, SEAT and Skoda models at the Volkswagen Group, will lead this new division alongside his role as Head of the Hyundai Motor Design Center.

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