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Hyundai Motor New Generation i10(2)

2013.09.10 00:00:00 No. 1931
Hyundai Motor New Generation i10


Press information


New Generation i10 key quotes

Allan Rushforth, Senior Vice President and Chief Operating Officer, Hyundai Motor Europe
"New Generation i10 is a significant step forward for the brand and will ensure Hyundai Motor remains a leader in the highly-competitive A-segment by introducing more customers to what Hyundai Motor is all about: delivering &lsquotrue value[.'

"The introduction of New Generation i10 represents a pivotal moment for Hyundai Motor in Europe and for the A-segment in the region. Rich in features and abilities normally only found in vehicles from segments above, New Generation i10 offers consumers premium equipment and abilities – without asking them to pay a premium price. In addition, consumers benefit from more practicality and space, as well as in style and comfort we[re confident New Generation i10 will win new customers while retaining the many new customers won by Original i10.'

"The huge investment made in our Turkish plant to accommodate production of New Generation i10 reflects our total commitment to Europe and to producing an A-segment car that exceeds the expectations of the European consumer.'

"The addition of New Generation i10 to our production line in Turkey is a very positive step, guaranteeing European consumers high levels of build quality thanks to the plant[s world-class standards.'

Mark Hall, Vice President of Marketing, Hyundai Motor Europe
"We[re offering consumers something truly unique in New Generation i10 – an A-segment car consumers want to buy, not one they feel they have to. It fully meets the rational needs of buyers in the cost-sensitive A-segment, yet delivers levels of comfort, driving pleasure and perceived quality from segments above.'

Christian Loeer, Head of Product Marketing, Hyundai Motor Europe
"New Generation i10 is everything an A-segment car needs to be – and everything we think an A-segment car can be.'

"Customer clinics have shown that as well as being impressed by how roomy and practical New Generation i10 is, customers are delighted to find a level of sophistication from higher segments, with high-quality materials and carefully-weighted controls.'

"A great package of active safety features – including electronic stability control, vehicle stability management and tyre pressure monitoring system – plus six airbags as standard, is offered by New Generation i10. This level of safety equipment is unsurpassed in the A-segment.'

Thomas B&uumlrkle, Chief Designer, Hyundai Motor Europe Technical Centre
"The different proportions of New Generation i10 helped us create a dynamic shape that immediately conveys an impression of strength and stability.'

"This is the first time the i10 has been designed in Europe, so we wanted to give it a strong road presence. The fluidic sculpture design philosophy has been used to create a more emotional design, with sleek, substantial proportions working in harmony to give it a unique and dynamic style.'

"New Generation i10 incorporates the hexagonal grille, the signature front end for Hyundai Motor models in Europe, clearly showing its family DNA and providing a link to its larger siblings. The new LED daytime running lights &lsquoframe[ the grille, creating an impressive visual.'

J&uumlrgen Grimm, Head of Powertrain Engineering, Hyundai Motor Europe Technical Centre
"Drivers of New Generation i10 will immediately notice it feels more precise, more European.'

Diana Tayo Osobu, Design Manager Colour & Trim, Hyundai Motor Design Centre Europe
"The first impression a customer gets when stepping into a car is irreversible. New Generation i10 generates an immediate feeling of sophistication and comfort, thanks to the use of refined materials and the coloured inlay that emphasises the additional space available.'

Stefan May, Manager, Vehicle Test & Development, Total Vehicle Evaluation, Hyundai Motor Europe Technical Centre
"Reducing NVH levels can easily lead to increased weight, especially in the A-segment. Our focus for New Generation was therefore to use lighter materials and reduce NVH levels at source.'

"The 18 to 24 months of testing ahead of production are extremely intensive. The subjective testing of New Generation i10 was of vital importance, as we knew we had to make the car not only objectively better than Original i10, but a car that delivered on an emotional level.'

Michael Lugert, Manager, Vehicle Test & Development, Hyundai Motor Europe Technical Centre
"We worked hard to give drivers of New Generation i10 more precise steering with a natural feel. Together with the flatter ride and improved wheel control, this is a car that[s both extremely comfortable and enjoyable to drive.'

Oliver Lajara, General Manager European Fleet Sales & Remarketing, Hyundai Motor Europe
"The new levels of emotional appeal, achieved through a focus on design and sophistication, make New Generation i10 more than just a rational choice for fleet managers and user-choosers.'

Hyundai Motor New Generation i10 Contents

01 Introduction
New Generation i10 – designed, engineered and built in Europe, for Europe

02 The marketplace
How the A-segment in Europe is poised to grow

03 Styling and design
More style, more substance

04 Comfort, convenience and craftsmanship
European engineers combine more space and equipment with greater sophistication

05 Engines and transmissions
Choice of refined and efficient gasoline engines

06 Running gear
Improved ride quality, stability and refinement

07 Safety
Active and passive safety features from segments above

08 Fleet
Driving fleet growth in the A-segment

09 Production
Hyundai Motor[s Turkish factory expands to manufacture New Generation i10

10 Technical specifications
Technical details of the European-built New Generation i10

1. INTRODUCTION

New Generation i10 designed, engineered and built in Europe, for Europe

"New Generation i10 is a significant step forward for the brand and will ensure Hyundai Motor remains a leader in the highly-competitive A-segment by introducing more customers to what Hyundai Motor is all about: delivering &lsquotrue value[.' – Allan Rushforth, Senior Vice President and Chief Operating Officer, Hyundai Motor Europe

At a glance

  • Hyundai Motor[s first A-segment to be designed, developed and built in Europe
  • Longer, wider and lower, with class-leading space and practicality
  • Levels of comfort and safety from the segment above
  • Sophisticated exterior and interior styling
  • High levels of perceived quality and Five Year Unlimited Mileage Warranty

Hyundai Motor is set to build on its success achieved in the A-segment with the New Generation i10, a model designed, engineered and manufactured in Europe, for European buyers.

The new model both enhances Hyundai Motor[s &lsquomade-for-Europe‘ product line-up and introduces new standards to the region[s A-segment, bringing class-leading space, levels of comfort and safety from the segment above, and sophisticated exterior and interior design.

As well as sales, Original i10 won numerous awards across Europe, most recently being named &lsquoBest city car less than &pound9000[ at the What Car? Car of the Year 2013 awards (UK), and generated loyalty rates above the segment average – 54% in the five biggest European markets compared to the segment average of 48%.

Another evolution over Original i10 is the introduction of what Hyundai Motor calls &lsquotrue value[ – the addition of desirable features from segments above and emotional qualities such as dynamic styling to existing rational features such as high quality and high efficiency. Exemplified by models such as New Generation i30 and New ix35, true value is now integral to the appeal of New Generation i10.

"We[re offering consumers something truly unique in New Generation i10 an A-segment car consumers want to buy, not one they feel they have to. It fully meets the rational needs of buyers in the cost-sensitive A-segment, yet delivers levels of comfort, driving pleasure and perceived quality from segments above,' said Mark Hall, Vice President of Marketing, Hyundai Motor Europe.

New Generation i10 is another example of Hyundai Motor[s commitment to European customers. It has been designed and engineered at the Hyundai Motor Europe Technical Centre (HME TC) in R&uumlsselsheim, Germany, and is, for the first time, manufactured in the region, at the company[s recently-expanded plant in &Iacutezmit, Turkey.

Influenced by Hyundai Motor[s design philosophy, fluidic sculpture, New Generation i10 features sleek and substantial lines that emphasise the naturally athletic stance of a model which is longer, wider and lower than its predecessor.

The new proportions are mirrored by a driving experience that has been developed to meet European preferences. Relocated and retuned components result in greater body and wheel control, delivering more driver involvement and ride comfort comparable to that of cars from higher segments.

The larger bodyshell of New Generation i10 yields one of the roomiest occupant cabins on the market, as well as a best-in-class 252 litres of trunk capacity. Up to 1046 litres becomes available when the rear seats are folded – also a best-in-class figure. New levels of craftsmanship can be found in the spacious interior, together with levels of comfort and safety equipment commonly only found in segments above.

Allan Rushforth, Senior Vice President and Chief Operating Officer at Hyundai Motor Europe, commented: "The introduction of New Generation i10 represents a pivotal moment for Hyundai Motor in Europe and for the A-segment in the region. Rich in features and abilities normally only found in vehicles from segments above, New Generation i10 offers consumers premium equipment and abilities without asking them to pay a premium price. In addition, consumers benefit from more practicality and space, as well as style and comfort we[re confident New Generation i10 will win new customers while retaining the many new customers won by Original i10.'

Demonstrating Hyundai Motor[s confidence in its European build quality, the New Generation i10 will come with the company[s Five Year Unlimited Mileage Warranty. The industry-best package also includes five years of roadside assistance and five years of vehicle health checks - which are offered across Europe for the first time on an A-segment Hyundai model.

2. THE MARKETPLACE

How the A-segment in Europe is poised to grow

"New Generation i10 is everything an A-segment car needs to be and everything we think an A-segment car can be' – Christian Loeer, Head of Product Marketing, Hyundai Motor Europe

At a glance

  • Hyundai Motor has competed in the European A-segment since 1999
  • Original i10 sold more than 450.000 units in the region since 2007
  • More than 250.000 conquest sales and average market share of 5,9%
  • New Generation i10 to build on success with greater style and abilities
  • 74.000 sales expected in 2014 – 6,3% share of the A-segment in region

Hyundai Motor entered the European A-segment in 1999 with the Atos (Atoz in some markets) and enjoyed incremental success with Original i10. In the past 14 years Hyundai Motor has sold 865.000 A-segment cars, and the European-designed, developed and built New Generation i10 is set to continue the company[s segment-leading heritage and acute understanding of the changing trends within it.

Since 2007, cumulative i10 sales across Europe have surpassed 450.000 units, peaking in 2009 at 107.000 sales. In 2010, Original i10 was the company[s best-selling model in Europe in 2012 it was still the fourth best-selling model, accounting for 15 per cent of the brand[s total sales in the region, six years after its launch into the market.

Original i10 sales in Europe

2007 2008 2009 2010 2011 2012
Sales 38.220 51.115 110.869 89.513 72.293 66.514
Market share (%) 3,3 3,9 6,4 6,1 5,8 5,6

Over its lifecycle, Original i10 has taken an average 5,9% share of the European A-segment, and this strong performance will continue with New Generation i10, which has been designed to appeal to existing owners while winning new customers for the brand. Hyundai Motor expects its latest model to achieve annual sales of 74.000 units during its first full year on sale in 2014 – a 6,3% share of the A-segment, which independent analysts expect to grow to 1,4 million units by 2016.

Original i10 won Hyundai Motor around a quarter of a million new customers between 2008 and 2012 – making it the brand[s biggest-conquesting model in Europe. The class-leading functionality offered by New Generation i10 is expected to appeal to existing customers while its new style and expanded range of abilities will enable it to also attract new consumers from a wider demographic range – predominantly 36&ndash55 year-olds who list design as the deciding factor when purchasing a new model.


3. STYLING & DESIGN

More style, more substance

"The athletic proportions of New Generation i10 helped us create a dynamic shape that immediately conveys an impression of strength and stability.' – Thomas B&uumlrkle, Chief Designer, Hyundai Motor Europe Technical Centre

"The first impression a customer gets when stepping into a car is irreversible. New Generation i10 generates an immediate feeling of sophistication and comfort, thanks to the use of refined materials and the coloured inlay that emphasises the additional space available' – Diana Tayo Osobu, Design Manager Colour & Trim, Hyundai Motor Design Centre Europe

At a glance

  • Dynamic European design emphasises athletic stance
  • First A-segment Hyundai Motor to incorporate fluidic sculpture design philosophy
  • Larger bodyshell matched by spacious and practical cabin
  • Class-leading front headroom (1008 mm) and trunk capacity (252 litres)
  • Interior design accentuates premium feel and impression of space

The importance of design to the success of New Generation i10 was not underestimated by Hyundai Motor design is currently the number one reason European customers choose to buy the company[s vehicles in any segment, with 31% citing it as their primary purchase consideration (versus an industry average of 29%). New Generation i10 therefore offers European consumers Hyundai Motor[s latest interpretation of the company[s fluidic sculpture design philosophy.

In customer clinics conducted in Italy and the UK, New Generation i10 received the best spontaneous reaction from participants versus its key segment rivals. When the car[s brand was revealed, participants[ appetite for the vehicle increased by as much as 12%, indicating further change in European customers[ perception of Hyundai Motor and reinforcing company[s reputation as the producer of eye-catching vehicles.

New Generation i10 is a true European car – it was designed and engineered from the ground up at Hyundai Motor[s European R&ampD centre, HME TC, at R&uumlsselsheim, Germany, for European buyers.

Thomas B&uumlrkle, Chief Designer Officer at HME TC, commented: "This is the first time the Hyundai Motor i10 has been designed and developed in Europe, so we wanted to give it a strong road presence. The fluidic sculpture design philosophy has been used to create a more emotional design, with sleek, substantial proportions working in harmony to give it a unique and dynamic style.'

"New Generation i10 incorporates the hexagonal grille, the signature front end for Hyundai Motor models in Europe, clearly showing its family DNA and providing a link to its larger siblings. The new LED daytime running lights &lsquoframe[ the grille, creating an impressive visual,' added B&uumlrkle. LEDs are also used in the door-mounted indicators on door mirrors of higher-specification versions of New Generation i10.

The injection of European style is matched to practicality-enhancing dimensions. At 3665 millimetres (mm), New Generation i10 is 80 mm longer than its predecessor, and one of the longest car in the segment. Likewise, New Generation i10 goes from being the narrowest model in the A-segment to the widest at 1660 mm (+ 65 mm).

A 40 mm lowered roofline, now standing at 1500 mm, yields an athletic on-the&ndashroad stance. This is complemented by the sleek proportions of the bodyshell, in turn highlighted by the sharper belt line and side belt moulding.

Dimensions (mm)

New Generation i10 + / - Original i10
Length 3665 +80 3585
Width 1660 +65 1595
Height 1500 -40 1540
Wheelbase 2385 +5 2380

New Generation i10 has one of the most practical and spacious cabins in the sector. Innovative interior packaging gives way to segment-best trunk volume (252 litres with rear seats in place and 1046 litres with rear seats folded) and combined front and rear legroom (1890 mm).

A shallower windscreen and A-pillars offer drivers a perceivably larger field of vision, making exiting blind turns safer and manoeuvring in tight city spaces easier. Customer clinic participants cited visibility as an area where New Generation i10 particularly impressed.

The new, sleeker exterior design has a drag coefficient (Cd) of just 0,31 – the lowest in the segment – which is aided by detailed improvements such as windscreen sealing that does not protrude into the airstream. The aerodynamic shape reduces wind noise as well as fuel consumption, contributing to noise levels that are lower than those of key rivals.

New Generation i10 will be offered in a range of 11 vibrant exterior colours available in solid, metallic and pearl finishes. The solid colour range comprises Baby Elephant (grey), Morning Glory (blue) and Pure White, while the metallic range is made up of Sleek Silver, Star Dust (grey), Sweet Orange and Montano Sky (blue). The design team has matched four pearl colours to the distinctive new shape of New Generation i10: Phantom Black, Red Passion, Wine Red and Silky Beige. Individual markets will tailor the colour palettes to best suit local preferences.

Inside, the New Generation i10 offers a broader choice of seat trim options than previously seen. Base models come with a combination of cloth and vinyl in beige and black. Mid-specification models have tricot cloth in blue or orange with woven side panels in black. Premium models are similarly equipped, but also offer the option of woven pattered cloth in red with black leather-like side panels.

A major contributor to the premium feel of the interior of New Generation i10 is the coloured inlay that runs the full width of the dashboard, emphasising the available space. The trim is available in four colours – red (high-level trim only), calming blue, vibrant orange or refined beige (exclusive for entry-level trim) – and is mirrored by the gear lever surround and lower sections of the front doors.

4. COMFORT & CONVENIENCE

European engineers combine more space with greater sophistication

"Customer clinics have shown that as well as being impressed by how roomy and practical New Generation i10 is, customers are delighted to find a level of sophistication from higher segments, with high-quality materials and carefully-weighted controls' – Christian Loeer, Head of Product Marketing, Hyundai Motor Europe

At a glance

  • Generous levels of space and equipment deliver value beyond expectation
  • Lowest-in-class noise levels enhance comfort offered by roomy interior
  • Perceived quality levels at level expected of B-segment cars
  • Features such as multi-button power window demonstrate attention to detail
  • Almost 90% of buyers expected to choose medium or high trim versions

New Generation i10, now one of the largest models in the A-segment, offers a greater number of comfort features and additional space for a more pleasurable environment for all occupants.

First, the enlarged wheelbase of New Generation i10 (up 5 mm to 2385 mm) allows for a longer, wider bodyshell, which gives way to one of the roomiest cabins in its class. Further cabin space has been created by moving the car[s gearbox forward by 25 mm.

Front seat occupants can enjoy 40 mm more legroom, which stands at a best-in-class 1070 mm, as well as 16 mm additional shoulder room (1306 mm) and a generous 1008 mm of headroom.

Trunk capacity is boosted by 12% to a class-leading 252 litres (a 27-litre increase over its predecessor), easily accessed by the wide-opening tailgate. The rear seats fold 60:40, yielding a useful 1046 litres of storage space, accessed by one of the widest trunk openings (920 mm) in the A-segment. Uniquely for an A-segment car, all four doors can each hold a large-capacity bottle (1,0-litre size in the front doors 0,6-litre in the rear doors) drinks holders positioned immediately rearward of the gear lever further boost New Generation i10[s functionality.

Results showed that customer clinic participants placed New Generation i10 ahead of key segment rivals in terms of both comfort and functionality, with 70% rating the car highly for ease of access and front seat roominess.

The bodyshell of New Generation i10 is stiffer, thanks to the use of high-tensile steel, tailored blanks, reinforcing loops and additional bracing, with torsional rigidity increased by 27% over its predecessor. High-tensile steel forms 29,2% of the body structure of New Generation i10 – a huge increase over the 9% utilised in Original i10. The firm underpinnings not only improve the car[s impact-resistance, but yield significant improvements in noise, vibration and harshness (NVH).

Other NVH counter-measures include larger hydraulic mountings for the engine, a triple-layer dashboard bulkhead with sound-deadening panel, dual door sealing strips, and two measures to reduce wind noise – careful refinement of the shape of the door mirror mounts and moving the radio antenna towards the rear of the roof. The results of the measures are impressive, with noise levels as low as 38 decibels (dB) at idle and 65 dB on rough surfaces – noticeably below those of key rivals.

Noise levels (dB)

New Generation i10
1,0
New Generation i10
1,25
Key competitor 1
1,0
Key competitor 1
1,2
At idle 38 38 40 44
Acceleration noise 53 52 54 56
Road noise 65 65 66 68

"Reducing NVH levels can easily lead to increased weight, especially in the A-segment. Our focus for New Generation was therefore to use lighter materials and reduce NVH levels at source' – Stefan May, Manager, Vehicle Test & Development, Total Vehicle Evaluation, Hyundai Motor Europe Technical Centre

Generous standard equipment from the segment above

Hyundai Motor continues to lead the way in new technology democratisation among global automakers, appointing New Generation i10 with features and equipment usually found in B- or C-segment cars. More luxurious equipment available includes steering wheel-mounted cruise control with adjustable speed limiter, heated leather steering wheel and front seats, hill assist control, Smart key with engine start/stop button, LED running lights, as well as full automatic climate control.

Mid-specification models, anticipated to be the best-sellers across Europe, include features that customers will value highly, such as front and rear power windows, remote central locking and height adjustable driver[s seat.

Even base models feature a generous standard of specification, including central locking, trip computer, daytime running lights and a full complement of active and passive safety equipment.

New Generation i10[

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