Hyundai Motor Nurtures Future Marketing Specialists
Through `Global Marketing Camp’
- University students from Korea, China and India participate
- Hyundai to further expand the program for students in Russia and Turkey
Feb. 28, 2013 – Hyundai Motor Company, the fastest-growing automaker by brand, hosted its annual ‘Global Marketing Camp’ to familiarize university students with the Hyundai brand and exchange fresh ideas from future marketing specialists.
A total of 81 students from Korea (34), China (17) and India (30), attended the camp, which was held from Feb. 25 to 28 in Seoul, Korea. The camp is part of Hyundai Motor’s efforts to foster future leaders and innovators by creating a platform for talented students to share their marketing knowledge and develop a global mindset.
“We prepared a wide variety of activities for these talented students to experience Hyundai’s marketing and brand activities” said Won Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We are planning to expand the program, so we can keep communicating with global young talents, as well as offering them opportunities to share their ideas with students from other countries.”
Participants visited Hyundai Motor Group’s R&D center and attended lectures to help them gain insight into Hyundai’s brand identity. Students also had a chance to see the R&D center’s cutting-edge technology at work, strengthening their knowledge of the automotive industry. The program also included games and activities that simulated managing and trading global marketing contents. During the course of the camp, students were able to bond with fellow future marketing specialists, overcoming cultural and language barriers.
From this year onwards, Hyundai plans to expand its Global Marketing Camp and other educational activities aimed at gifted college students to more countries, including Russia and Turkey.
About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor -- which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. -- sold 4.06 million vehicles globally in 2011. Hyundai Motor, which employs over 80,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles. Further information about Hyundai Motor and its products is available at www.hyundai.com.
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