Hyundai Motor Presents New Motor Show Booth
at Frankfurt Motor Show
• Hyundai Motor showcases a new booth with simplified design elements at the
2015 Frankfurt Motor Show
• The entire space of the booth presents a consistent Hyundai brand experience to
• New booth will be consistently adapted to further motor show events
Sept. 15, 2015 - Hyundai Motor Company, South Korea’s largest automaker, today introduced its new motor show booth at 2015 Frankfurt Motor Show. The new booth, which will be continually adapted to worldwide motor shows, features a simplified modern design to present a consistent Hyundai brand experience to visitors.
The booth encapsulates Hyundai Motor’s brand direction, ‘Modern Premium’, and its recent showroom identity delivering a caring and premium environment.
At a glance, the booth presents a simpler visual interaction with refined straight lines edging over the wall and floor of the space. An enlarged LED screen placed in the middle of the space is surrounded by the entire booth, providing a simplified design interaction with booth visitors.
The architectural features within the visitor’s lounge also convey Hyundai Motor’s brand direction with warm, premium materials of textiles, genuine leather and veneer to offer visitors with a caring environment.
In addition, furniture and lights offer visitors a comfortable and caring experience consistent with Hyundai showrooms.
Hyundai Motor aims to take the Hyundai brand to an even higher level through consistent interactions with customers.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014, sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
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