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Hyundai Uses ix35 Fuel Cell To Grow Food

2013.10.22 10:58:00 No. 2047
Hyundai Uses ix35 Fuel Cell To Grow Food

Fuel Cell Farm installation positioned outside the front of London's Design Museum.

Hyundai Motor Uses Zero-Emission ix35 Fuel Cell
To Grow Food


- Hyundai Motor, supported by Deputy Mayor of London, Kit Malthouse, has today unveiled the Fuel Cell Farm - a world-first aquaponics ecosystem powered by the Hyundai ix35 Fuel Cell vehicle
- Public are invited to visit the Fuel Cell Farm, which is a free-of-charge installation positioned outside the front of London's Design Museum for
today only
- London-based sustainability creatives, Something & Son, commissioned by Hyundai Motor, designed the Fuel Cell Farm to demonstrate the benefits of hydrogen fuel cell technology



Oct. 22, 2013 &ampndash Hyundai Motor has unveiled a world-first - a unique piece of design theatre that aims to educate people about the real-life benefits of hydrogen fuel cell technology. Deputy Mayor of London, Kit Malthouse, showed his support for the project by opening the Hyundai Fuel Cell Farm &ampndash the world's first aquaponics ecosystem powered by Hyundai Motor's zero-emission ix35 Fuel Cell. The Fuel Cell Farm is positioned outside the front of the Design Museum in London for today only.

Kit Malthouse, Deputy Mayor of London for Business and Enterprise and Chairman of the London Hydrogen Partnership, said: &quotIt's an absolute pleasure to welcome Hyundai's Fuel Cell Farm to London. This installation is an imaginative way to bring alive the huge potential of hydrogen technology and I encourage people to come along to the Design Museum to learn more about what could be the most exciting new industry of the 21st century.

&quotWe are getting London ready for this massive step forward in propulsion technology by supporting businesses to put fuel on the ground, and consumers to buy zero emission vehicles. London has been at the forefront of mobility advances through the centuries and that's where we want to stay."

Aquaponics is a sustainable farming solution a combination of hydroponics (growing plants in water) and aquaculture (raising fish in tanks). The Fuel Cell Farm operates by taking the water emitted by the hydrogen-powered Hyundai ix35 Fuel Cell and filtering this water into the fish tank. The aquaponics technology then harnesses minerals from the fish waste to grow the plants on the farm.

Essentially the Hyundai ix35 Fuel Cell, which is the world's first production fuel cell vehicle, is the heartbeat to the lifecycle of the installation. It powers and facilitates the functionality of the aquaponics farm, using clean emissions (only water) to fuel sustainable agriculture.

To design and create the installation, Hyundai Motor UK collaborated with highly acclaimed sustainability creatives, Something & Son. This design practice is rooted in a long history of British inquisitiveness and experimentation, applied to the creation of a more sustainable world.

Today's unveiling of Hyundai's Fuel Cell Farm will be followed by a lunchtime lecture (for invited guests only) about the benefits of Fuel Cell technology. This will be hosted by WIRED magazine and feature contributions from Hyundai experts, key parties who are working on the expansion of the hydrogen network in the UK and installation designers, Something & Son.

After the lecture, there will be a Fuel Cell Farm BBQ hosted by Rosie Boycott, Chair of London Food Board (for invited guests only). Hyundai has commissioned acclaimed eco-chef, Tom Hunt, to utilise the food that has been grown on the Fuel Cell Farm as well as other sustainably grown and sourced produce to create a one-off banquet. Tom Hunt is the founder of the Forgotten Feast, working on projects throughout the UK to revive our cooking heritage and help reduce food waste. He is known for running his kitchens entirely waste free and for only using seasonal and organic products sourced within a 50 mile radius to create real communities through food.

As the first car company in the world to assembly line-produce fuel cell vehicles, Hyundai has accelerated London's plans to become one of the major hydrogen capitals of the world and will soon be delivering five emission-free ix35 Fuel Cells to the Greater London Authority. These cars will operate in London and be an integral part of the London Hydrogen Network Expansion (LHNE) project.

Two hydrogen fuel stations are already open in the Capital &ampndash one of which has public access &ampndash with a third to come as part of the LHNE project.

For more information, visit: www.hyundaimedia-fuelcell.co.uk
www.hyundai.co.uk/fuel-cell-farm






About Hyundai Motor
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4.4 million vehicles globally in 2012. Hyundai Motor, which employs over 90,000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.

Further information about Hyundai Motor and its products is available at http://worldwide.hyundai.com and www.hyundaiglobalnews.com.




Contact
Global PR Team
Globalpr@hyundai.com
www.hyundaiglobalnews.com
+82 (0)2 3464 2152 ~ 2160
Twitter: @hmcglobalpr


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