Concept

To meet the specific needs of these Urban Adventurers, Santa Cruz doesn’t focus on all the same attributes as traditional pickups. It’s designed to meet more of their desires for expression, efficiency and maneuverability. Hyundai designers created a bold design that conveys this lifestyle, with a wide, sure-footed stance and an aggressive side-profile rake. The front view features an upright, hexagonal grille with cascading lines framing the sides, dual lens-free, honeycombed headlamp projectors, and prominent LED fog lamps. The side profile is highlighted by oversized wheels, Michelin® tires with a special tread design, center-locking hubs and yellow Brembo® brake calipers.

For ease of access to the rear seats, Santa Cruz features convenient, rear-hinged rear doors which integrate seamlessly with the front door design. The wheel arches, roof, and bed rails offer convenient tie-down cleats for securing cargo of all shapes and sizes. From the rear, the concept presents highly-contoured bed forms, and for extra utility, the expandable bed can be easily reconfigured for longer cargo, using a unique drawer-like sliding function.

Side view of 2015 Santa Cruz

Performance

Efficiency is a key attribute of its advanced powertrains, with an environmentally-friendly 2.0-liter turbo diesel powertrain delivering 190 horsepower and 300 lb.-ft. of torque, while achieving fuel economy in the high 30 mpg range. Santa Cruz also offers Hyundai’s HTRAC® All-wheel drive system, so there’s no anxiety about getting those snowboarding “fresh tracks” right after a storm moves through.

Front view of 2015 Santa Cruz

Exterior / Interior

The concept is purposefully compact, and although it has four doors and seating for five, its overall footprint is similar to a small CUV. These dimensions make it ideal for navigating the urban jungle or a tight parking spot that most pickup drivers often have to pass by. It offers typical CUV driving character, but with a versatile cargo bed that provides separated storage for all they want to bring along, whether it’s a trip to the recycling center, a surf or paddleboard session, or a couple of mountain bikes for the trails. Whatever the day’s activity might bring - all that dirty, sweaty, wet, sandy, bulky gear remains in the back of the truck, cleanly separated from the passenger compartment.

During the work week, gear for that early morning hike or after-work hockey game stays securely locked in the back, under an integrated, rigid tonneau cover that conveniently retracts when not needed. It not only keeps items safe and out of sight, it also keeps the interior clean and fresh. Santa Cruz is the perfect vehicle for those that want the attributes of a CUV, but still have dirty stuff that belongs “in the back.”

Side rear view of 2015 Santa Cruz

Gallery

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