‘Le Fil Rouge’ is a reflection of Hyundai’s belief that the brand’s past, present and future designs are all connected. ‘Le Fil Rouge’ is a reinterpretation of Hyundai’s design DNA that originated from the brand’s historical Hyundai Coupe Concept in 1974 building on long history of creating distinctive and sporty character in vehicles.
The new concept is an introduction to the automaker’s latest approach in design, ‘Sensuous Sportiness’, which will be embodied by all future Hyundai vehicles, ranging from sedans to SUVs. The goal of this new theme is to bring instinctive beauty, creating emotional value and desirability in Hyundai vehicles.
Sensuous Sportiness is defined by the harmony between four fundamental elements in vehicle design: proportion, architecture, styling, and technology.