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SOLATI Moving Studio

SOLATI Moving Studio
With SM Entertainment

Mobility X Entertainment Platform

Introducing SOLATI Moving Studio

Story behind SOLATI Moving Studio

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To design SOLATI Moving Studio, Hyundai worked with design agency Tangerine and Top Gear consultants. It took almost 1 year to plan, design and produce SOLATI Moving Studio. The most vital part of the process was actively engaging SM artists in the project to ensure their needs such as lighting system and soundproof construction were captured in the interior design.


Car becomes the most perfect studio

Inside of SOLATI Moving Studio, 6 high resolution cameras are built in for stable broadcasting while mobile and soundproof silencers help reduce external noise and interference. The adjustable dimming light, the literibbon LED, helps to successfully get rid of backlight while filming SM artists. Monitors and the all in one editing system bring out the best of the contents being broadcasted. With this comprehensive set of features, SOLATI Moving Studio is a professional mobile studio with the full range of functions - safety, lighting, sound, and design.

SOLATI Moving Studio will be a new broadcasting platform for SM Entertainment focusing on mobility. Hyundai will continuously seek and activate new solutions for culture and mobility towards the future.
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