What does it take to be a mobility company? Challenging the meaning of mobility itself, Hyundai set out on a journey to improve people’s commutes, and their lives. Hyundai aims to move beyond being the provider of transportation, to being the provider of people’s time while travelling as well. Spending 2 hours commuting is a common part of the day for many city dwellers, who spend the time catching up on their favorite content on their mobiles; news, funny videos, TV programs, updates from their social network and more. To disrupt the media industry, Hyundai collaborated with the top entertainment and music group in Korea – SM Entertainment Group, and created The SOLATI Moving Studio: a mobile recording and broadcasting studio on wheels to deliver the freshest content to consumers.