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Management
Performance

The most meaningful result is
the satisfaction, emotion, and
trust experienced by the customers

A global sales network that is expanding
to every corner of the world

  • Global sales trend* Unit: 1,000 vehicles

    management performance graph1
  • Overseas sales* Unit: 1,000 vehicles

    management performance graph2
  • Domestic sales* Unit: 1,000 vehicles

    management performance graph3

 
Hyundai Motor sold 4.59 million vehicles in 2018. This included 721,078 vehicles purchased in South Korea and 3,865,697 overseas. Overseas sales increased by 1.3 percent year-over-year, posting 3,865,697 units. Despite the challenging market environment such as faltering demands in China, Hyundai Motor continued its growth in rapidly growing markets, namely the Central American region and Russia. Hyundai targets 4.68 million units in sales in 2019, with the expectation of continued sales momentum with the introduction of full line up of SUVs, including Palisade - flagship premium three-row SUV and the newest addition to Hyundai family, Santa Fe and the refreshed Tucson, spearheading into major markets to meet its customers.

Hyundai brand value improved in 2018 with models also winning many awards

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Hyundai Motor Company’s unique quality and value

Hyundai Motor Company’s brand image has evolved from “dependable quality” to “the most satisfying brand." Brand value grew 3% in 2018 to USD 13.5 billion versus 2017, though ranking dropped one step to No. 36 in Interbrand Best Global Brands 100. Hyundai Motor Company has boosted significantly its brand awareness among customers creating an enhanced profile across the areas of culture, sports, corporate social responsibility. And through its new, high quality products, Hyundai Motor Company has advanced its caring approach to connect with customers around the world.

2018 Interbrand ranking (Automotive)

2017 Interbrand ranking (Automotive)
Ranking
(Automotive)
Brand Brand value
(USD Billion)
2018 overall
ranking
2017 overall
ranking
1 TOYOTA 53.4 7 (-) 7
2 MERCEDES-BENZ 48.6 8 (+1) 9
3 BMW 41 13 (-) 13
4 HONDA 23.6 20 (-) 20
5 FORD 13.9 35 (-2) 33
6 HYUNDAI
13.5 36 (-1) 35
7 NISSAN 12.2 40 (-1) 39
8 VOLKSWAGEN 12.2 41 (-1) 40
9 AUDI 12.1 42 (-4) 38
10 PORSCHE 10.7 52 (-4) 48

Hyundai Lands Two Eco-Friendly Vehicles on Wards 10 Best Engines List

NEXO Fuel Cell and Kona Electric recognized for world-class powertrain technologies

nexo
Hyundai earns two out of the ten coveted spots in the 2019 WardsAuto 10 Best Engine competition for the all-new 2019 NEXO FCEV and 2019 Kona Electric CUVs. The recognition highlights the compelling powertrains achieved through sophisticated fuel-efficient architecture and performance of the engines. This marks the tenth time Hyundai has earned a WardsAuto 10 Best Engine recognition since the awards’ annual inception in 1995.
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