1. Type of plan : New Product Unveiling for MC
(a follow-up replacement to Verna)
2. Objective of plan : Development and sales of a new model
3. Launching Information :
- Launching on September 14, 2005
at Grand Hilton Hotel,Seoul,Korea
- R&D Period : 25 months
4. Estimated total investment : KRW 130.5 billion
5. Contents :
- Planned sales start date for September 15, 2005
(Planned for February 2005 in the overseas markets)
- Plan to hold car parades and test driving events on a national scale for the MC new product.
- Product Concept : “The first car in my heart”
- Model Description :
1) The largest interior space in its segment(small passenger car)
2) Safety and convenience equal to the medium segment.
3) Launch of an eco-friendly diesel engine model for excellent fuel efficiency(Euro IV).
6. Expected Effects
- Sales Target : Total 300,000 units per year
(both Korea and Overseas)
7. Press Release Date: September 14, 2005
8. Others :
- The “Expected effect” in #6 above may be subject to change depending on external business circumstances and other conditions.
- For more information, please refer to the Hyundai Motor Company homepage (
http://www.hyundai-motor.com).
