Future Generation | Sustainability | Company

Looking for Three-Leafed Clovers

The Looking for Three-Leaf Clovers is a program in which college students provide one-on-one career mentoring to children from families that have been affected by traffic accidents. In 2018, the program was offered to 80 teenagers from families afflicted by traffic accidents. Launched in 2005, this program was initially a donation project and later developed into career mentoring by undergraduates. Support has been provided to a cumulative number of around 1,620 teenagers. Through this program, children afflicted by a traffic accident have been given an opportunity to explore their career options and received emotional support, while college students performed roles as mentors and sponsors to the teenagers, thus experiencing the joy of sharing their talents. We will continue to make efforts to provide growth opportunities to teenagers traumatized by traffic accidents, and faithfully carry out social responsibilities related to traffic safety.

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H-Social Creator

Since 2015, Hyundai has been organizing the H-Social Creator, an innovation program developed to help college students resolve social issues related to the environment, traffic safety, and culture and art. The program caters to undergraduate students (annually, 30 persons; cumulatively, 110 persons) interested in CSR and social issues, and supports development of CSV ideas that lead to social innovation, through a basic workshop, design camp, and employee mentoring. It duration of the program is six months, starting in June each year, and since 2017, the program has been organized with ‘H-Ombudsman’. The focus for 2018 was on strengthening the feasibility of ideas and on solving various social issues by applying the Hackathon method during the design camp. We also created a promotional video in the form of a short drama titled, ‘Youth, and the Beginning’, and distributed it through diverse social media channels. We have discovered six CSV ideas every year (cumulative 24) by encouraging participation among young social innovators with original ideas. We will continue to support their growth and share our thoughts about creating a positive social impact.

[H-Social Creator] Drama Film

[H-Social Creator] Interview Flim

Future Automobile School

Hyundai operates the Future Automobile School for teenagers. Launched in 2016, the Future Automobile School is a special career education program under the free semester system for middle school students in Korea. It offers theory, experience, and practical training to increase understanding about the automobile industry, which in
turn enables students to explore automobile-related jobs. In 2018, we strengthened content on hydrogen energy and future cities to enhance understanding of the future automotive industry. To remove inequality in career education opportunities, this program is offered with priority to students from rural areas (mountain village and fishing village schools) and those from special schools for the disabled. Starting in 2019, we are expanding the scope to include eight Asian countries that are the subject of multicultural families, including Vietnam and Thailand, in addition to Korea, in connection with the Ministry of Education. By doing so, we will contribute to global teenagers’ exploration of changes in the future automotive industry and career paths.

Brilliant Kids Motor Show

Hyundai hosted the 3rd Brilliant Kids Motor Show at the Gwacheon National Science Museum and Busan National Science Museum. The Kids Motor Show is an exhibition that selects children’s drawings of cars, which are based on their dreams, and turns them into real models, which are then displayed for the audience to directly experience. This year, seven drawings were chosen after carefully handling the approximately 20,000 entries that were submitted. By installing kiosks that enabled customers to interact with the works, we established an arena where we were able to take a step closer to the audience. We also exhibited how our eco-friendly vehicle, the NEXO, works at the Gwacheon National Science Museum to promote interest in and understanding of ecofriendly mobility among children as well as their parents.

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