Sky view of a soccer stadium with full of players and audiences


Hyundai UEFA Euro and other events

Highlighted event

The mascot of uefa euro 2016, Super Victor is kicking a soccer ball

UEFA EURO 2016™ Digital fan park


- Date: June 10 ~ July 10, 2016
- Venue: 10 Cities in France
- Official Theme: Celebrating the art of Football
- Official Mascot: Super Victor

UEFA EURO Sponsorship Overview

UEFA EURO 2012™ With Hyundai

Hyundai uses the sponsorship to reassure its position as an automotive company that represents football marketing. Hyundai has been a long-standing partner of UEFA since UEFA EURO 2000™ in Belgium/Netherlands, and delivered the fleet of vehicles for the previous UEFA European Championships as well as the UEFA EURO 2004™ and UEFA EURO 2008™. Hyundai will continue its partnership as a UEFA Euro top partner, the top-tier sponsor, until 2017, ensuring the safe and comfortable transportation of players, officials and guests to and around the various venues.


 The Union des Associations Européennes de Football (UEFA) was founded in Basle, Switzerland, on 15 June 1954, bringing to fruition the pioneering vision of a handful of key football administrators of the time. Since then, the parent body of European football - one of six continental confederations of world football's governing body FIFA - has grown into the cornerstone of the game on this continent, working with and acting on behalf of Europe's national football associations and other stakeholders in the game to promote football and strengthen its position as arguably the most popular sport in the world.

Marketing activities

Game Changers of the Future as a Proud Partner of
A crowd of fans enjoying game broadcasted at Hyundai Fan Park Heilbronn


Hyundai Motor Company was the proud sponsor of the UEFA EURO 2012™, which was held in Poland and Ukraine, along with extending UEFA Euro top Partner sponsorship until 2017.
As the official automotive partner of UEFA EURO 2012™, Hyundai provided 366 of its vehicles for use by teams, officials, guests and others during the matches in Poland and Ukraine.
Count badge of the pledge shows that total of €250,000 euro has been raised

Make a Pledge

Hyundai is serious about supporting people to realize their ambitions to become game-changers of the future.
Football fans and followers of Hyundai were invited to participate in the project, reflecting our commitment to engage in a way that reflects the spirit of the game – through openness and inclusion.
During the entire period of UEFA EURO 2012™ €1 of fans had made pledges for one of the Team Hyundai players and the total of €250,000 euro was raised.
Side view of the nation's official team bus with its own winning slogan attached on exterior

Be There With Hyundai

As one of Hyundai’s flagship programs starting back from EURO 2004™, the ‘Be There With Hyundai’ Program allows fans to get the chance to have their own winning slogan attached to their nation’s official team bus!
Football fans of the 16 qualified countries of the EURO 2012™ submitted a total of 8,824 slogans, and 6,818 fans voted for the final slogan for their national team.
A crowd of football fans gathered at the Hyundai fan park and watching the matches live on big screens

Hyundai Fan Park

Football fans of the world were invited to visit Hyundai Fan Parks where they cheered on their team with friends and family while watching the matches live on big screens. In addition, they enjoyed a wide range of activities, including a skills competition, the Digital Goodwill Ball, 3D graffiti and had a look at the latest Hyundai cars.
Hyundai Fan Parks were held in Germany, Spain, France, Italy, Czech Republic and Russia.
Front view of i30 with both front doors opened and exhibited as a test-drivable car

Euro Test Drive

Before and during the EURO 2012™, Hyundai's local distributors were open for test drives of Hyundai's wide range of models.
Customers were able to test-drive Hyundai's exciting new-generation i30, a car designed in Europe for Europeans.
About 500 match tickets and 120 hospitality packages for the EURO 2012™ tournament were handed out to those who participated in this program. Customers enjoyed enhanced tournament experience by writing messages on large Team Hyundai uniforms.
German fans are posing with Germany flags in front of the  official UEFA Fan Zone

The Fan Zone

Following on from the great success of the UEFA Fan Zone in UEFA EURO 2008™. UEFA extended the concept for UEFA EURO 2012™. There was Official UEFA EURO 2012™ Fan Zone in each of the eight host cities, which were operated by the city under agreement with UEFA. Fan Zones are to cater for fans without a match ticket, visitors and inhabitants of the city who wish to take part in the party atmosphere of UEFA EURO 2012™.
Hyundai Motor Company, the Proud Partner of UEFA EURO 2012™ had developed a wide variety of fan related activities to be undertaken in the Fan Zones.


Sponsorship calendar

Hyundai Motor Company, the proud sponsor of the UEFA EURO 2012™ is looking forward to another
successful UEFA EURO.

Building on one successful FIFA World Cup after another, Hyundai looks forward to maintaining its role to support this great event as a FIFA Partner until 2022. Hyundai began its alliance with FIFA in 1999, when the agreement to sponsor 13 FIFA competitions including the 2002 FIFA World Cup™ Korea/Japan™ was signed. This agreement was subsequently extended to the 2006 FIFA World Cup Germany™, 2010 FIFA World Cup South Africa™, and 2014 FIFA World Cup Brazil™, In 2010, Hyundai Motor Company has once again extended the agreement with FIFA, to an unprecedented long-term commitment for sponsoring the FIFA World Cup™ in 2018 and 2022. This sponsorship package includes comprehensive rights for all FIFA competitions, including The FIFA Confederation Cup, Women’s World Cup, U-20 and U-17 World Cups, Beach Soccer World Cup, Interactive World Cup and so on. Hyundai will put its best endeavor to support all FIFA competitions for the efficient transportation operation on a global basis for the next twelve-year period and provide a full range of models to satisfy all requirements.

06-15 ~ 06-30
UEFA Europe U-21 Championship (Czech)

07-10 ~ 07-28
UEFA European Women's Championship (Sweden)
06-08 ~ 07-01
UEFA EURO 2012 (Poland & Ukraine)
01-31 ~ 02-11
UEFA Futsal Championships (Croatia)
01-19 ~ 01-30
UEFA Futsal Championships (Hungary)

08-23 ~ 09-10
UEFA Futsal Championships (Hungary)
06-07 ~ 06-29
UEFA EURO 2008 (Austria & Switzerland)
06-10 ~ 06-23
UEFA European U-21 Championships (Netherlands)

06-10 ~ 06-23
UEFA EURO 2004 (Portugal)
06-10 ~ 07-02
UEFA EURO 2000 (Belgium & Netherlands)
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