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Hyundai Motor Expands its Global Contribution for Art and Culture Scenes to China

2019.10.31 00:00:00 No. 16333

• Hyundai Motor becomes a presenting sponsor for exhibitions co-organized by the partnership among Yuz Museum Shanghai, LACMA and Qatar Museum
• The partnership continues Hyundai Motor’s global commitment to offering extraordinary experiences worldwide


SEOUL, October 31, 2019 – Hyundai Motor Company announces today an extension of its global contribution for art and culture scenes to China at Yuz Museum Shanghai. Hyundai Motor takes on the role of a presenting sponsor for exhibitions and public programs co-organized by Yuz Museum Shanghai (YUZ) and Los Angeles County Museum of Art (LACMA). 


Under the umbrella of The Hyundai Project, the dynamic partnership between Hyundai Motor and LACMA continues its internationally expansive evolution. Hyundai Motor’s commitment at Yuz Museum Shanghai will include support for exhibition and introduction of a new series of public and educational programs, to provide extraordinary experiences for global audiences in China.


“Hyundai Motor’s commitment to the arts extends around the world from Europe to North America and across Asia,” said Wonhong Cho, Chief Marketing Officer and Executive Vice President at Hyundai Motor Company. “Having witnessed the evolution and growing appreciation of arts and culture in Shanghai in recent years, we will now support and celebrate this through our partnership with LACMA at Yuz Museum Shanghai.”


“In Production: Art and the Studio System”, the inaugural exhibition of this partnership, opens to the public from November 7, 2019 to February 16, 2020 at Yuz Museum Shanghai, China. This initial exhibition emphasizes the overlapping histories of visual art and film, with an exclusive focus on how the studio, both in visual arts and in cinematic production, has radically shifted in the last 20 years. The exhibition highlights the exceptional gifts and acquisitions related to film and video that have been secured in LACMA’s permanent collection in recent years. 


"Hyundai Motor Company has emerged in the last decade as one of the most significant art sponsors globally—from Europe to the U.S. to Asia. We're deeply appreciative that LACMA has benefited from their partnership through numerous exhibitions in Los Angeles, as well as the museum's Art+Technology project,” said Michael Govan, Chief Executive Officer of LACMA and Director of Wallis Annenberg. “Hyundai Motor is focused on the future, and we're so pleased that they are extending their support to our forward-looking collaboration with Yuz Museum Shanghai."


Following “In Production”, Hyundai Motor’s support of the exhibition schedule continues with two further shows to be presented at Yuz Museum Shanghai in 2020, including “The Abode of Illusions: The Garden of Zhang Daqian” (March–May 2020) and “This Is Not a Selfie: Photographic Self-Portraits from the Audrey and Sydney Irmas Collection” (May–August 2020). 


Further plans for exhibitions and curatorial projects are currently under discussion.


Hyundai Motor has been supporting art initiatives driven by long-term partnerships with global museums―the National Museum of Modern and Contemporary Art, Korea (MMCA), Tate and the Los Angeles County Museum of Art (LACMA) since 2013. The aim is to support the development of the global art scene and contribute to the establishment of a sustainable art environment, delivering inspiration and unique experiences to the world. 


The newly established Hyundai Tate Research Centre: Transnational will aim to encourage innovative ways of thinking about art and global art histories. With global media group Bloomberg, Hyundai connects international audiences with artists exploring the convergence of art and technology. Also, Hyundai has been a major sponsor for the Korean Pavilion at the Venice Biennale 2015, 2017, 2019 and the 20th and 21st Biennale of Sydney.


- Photo Caption: Exterior view of the Yuz Museum Shanghai 

- Photo Credit: ©Yuz Museum, Photographer: JJYPhoto 


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About LACMA
Located on the Pacific Rim, LACMA is the largest art museum in the western United States, with a collection of nearly 142,000 objects that illuminate 6,000 years of artistic expression across the globe. Committed to showcasing a multitude of art histories, LACMA exhibits and interprets works of art from new and unexpected points of view that are informed by the region’s rich cultural heritage and diverse population. LACMA’s spirit of experimentation is reflected in its work with artists, technologists, and thought leaders as well as in its regional, national, and global partnerships to share collections and programs, create pioneering initiatives, and engage new audiences.
 
Location: 5905 Wilshire Boulevard, Los Angeles, CA, 90036. lacma.org
 
Press Contact: For additional information, contact LACMA Communications at press@lacma.orgor 323 857-6522
 
About YUZ
Yuz Museum Shanghai, officially opened in May of 2014, is a contemporary art museum founded by Mr. Budi Tek, a Chinese-Indonesian entrepreneur, philanthropist and collector. The museum is located on Shanghai’s West Bund and plays an important role in the West Bund Cultural Corridor. Yuz Museum is committed to drawing the world’s attention to Shanghai, advancing the development of contemporary Chinese art, actively engaging in the field of art education, and promoting cultural dialogues between East and West. As a non-profit institution, the museum aims to serve as a leader in exhibiting contemporary Chinese art and to build a preeminent reputation for contemporary art in China. Designed by acclaimed Japanese architect, Sou Fujimoto, the museum was renovated from an old hangar of the former Shanghai Aircraft Manufacturing Factory.
 
Location: 35 Fenggu Rd, Xuhui District, Shanghai, China 200232. yuzmshanghai.org
 
Press Contact: For additional information, contact YUZ Communications at press@yuzmshanghai.org or +86 021-64261901

About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services available in more than 200 countries. Hyundai sold more than 4.5 million vehicles globally in 2018 and is currently employing more than 110,000 employees worldwide. Hyundai Motor continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world’s first dedicated hydrogen-powered SUV.


More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com


Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

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