Hyundai Motor Company today began its three-week 2010 White Band Campaign, a global awareness-raising campaign taking place in over 100 countries worldwide with the aim of ending poverty and inequality.
All employees worldwide will be encouraged to wear the symbolic white bands, while a variety of supporting activities will be conducted at 47 major operations of Hyundai Motor and its affiliates in over 22 countries, ranging from customer events at dealerships to fund-raisings. Throughout the campaign, a white banner, reading the movement’s slogan “Stand Up, Take Action” will be displayed at all the participating operations, translated into their respective languages.
Launched in 2005, the White Band Campaign aims to raise public awareness of global poverty and promote MDG (Millennium Development Goals).
These include the eradication of eight anti-poverty goals such as reducing child mortality and improving maternal health by 2015. The campaign has been carried out every year on the occasion of the UN-designated international day for the eradication of poverty, October 17.
Hyundai Motor has been participating in the campaign for four consecutive years since 2007 as part of its efforts to fulfill its duties as a global corporate citizen. An increasing number of affiliates, dealers and agencies have also been participating in the annual event, strengthening Hyundai’s Corporate Social Responsibility activities.