* Officials gather at the Ulsan plant in Korea to celebrate the 3 million milestone.
Hyundai Motor marks three million Middle East sales
• Hyundai is the second biggest manufacturer in the region reflecting on nearly four decades of success
• Bestselling models are Elantra, Sonata, Tucson and Accent
September 30, 2015 - Hyundai Motor Company celebrated the sale of its three millionth vehicle sales in the Middle East, 39 years after it began operations in the region. Now firmly established as the second biggest automotive manufacturer across the region, Hyundai arrived in the Middle East 1976. Almost four decades on, the brand has enjoyed success right across the region.
Having sold over 667,000 units to date, the Elantra is by far the company’s most popular Middle East model. The Sonata, which saw its seventh generation version launched in the region just last year, has recorded sales of over 321,000, while the Tucson took the honours in third place with sales exceeding 242,000 units. Highlighting the popularity of the brand’s diverse product offering, Hyundai can point to a compact car, a mid-size sedan and a compact SUV as its best-sellers across the decades.
James Kim, Vice President and Head of Hyundai Motor Africa and Middle East, said: “Meeting the three million vehicle mark is testament to the strength of Hyundai Motor, and the quality and value offered across our wide model range. By purchasing our vehicles in ever increasing numbers, nothing highlights more powerfully the confidence that our customers have in us and our products, and this is the ultimate compliment.”
Established in 1967 in Korea, Hyundai Motor Company began operations in the Middle East just nine years later, since then it has gone from strength to strength. Key milestones include the manufacturer reaching the cumulative one million sales mark in the region in 2005 and the two million sales mark in 2012. It also broke the 300,000 barrier for annual sales for the first time in the same year, which repeated in 2013 and 2014.
In the first half of 2015 alone Hyundai Motor has sold 168,878 vehicles in the region, representing a strong year-on-year increase in sales. With several key model launches coming out later this year, including the All-New Tucson, the All-New Sonata Hybrid and the Creta, a completely new compact SUV, the manufacturer will continue the success of the past 39 years.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars. Hyundai Motor has eight manufacturing bases and seven design & technical centers worldwide and in 2014 sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
About Hyundai Motor Africa & Middle East
Hyundai Motor’s Africa & Middle East regional headquarters are located in Dubai, United Arab Emirates, and are run by Vice President and Head of Hyundai Africa and Middle East, Mr. Jin (James) Kim.
Hyundai’s retail network in Africa consists of: Egypt, Algeria, Morocco, South Africa, Libya, Tunisia, Nigeria, Reunion, Canary Islands, Mali, Liberia, Guinea, Benin, Burkina Faso, Djibouti, Gambia, Ceuta, Seychelles, Malawi, Mozambique, Mauritania, Zambia, Kenya, Sudan, Democratic Republic of Congo, Mauritius, Ghana, Madagascar, Rwanda, Burundi, Cameroon, Gabon, Ivory Coast, Togo, Republic of Sao Tome, Angola, Senegal and Zimbabwe.
Hyundai’s retail network in the GCC and Levant consists of: Bahrain, Kuwait, Qatar, KSA: Dammam, Jeddah and Riyadh; UAE, Oman, Jordan, Lebanon, and Syria.