- Nearly 100,000 football fans from around the world pick eight winning slogans for teams participating at the FIFA Confederations Cup
- Winning slogans to be displayed on the national team buses during the tournament in Russia this year
- ‘Be There With Hyundai’ competition continues Hyundai Motor’s strategic partnership with FIFA to support international football
May 16, 2017 – Hyundai Motor Company, Official Partner of the FIFA Confederations Cup Russia 2017, has announced the eight winners of its ‘Be There With Hyundai’ competition. The winning motivational slogans for the eight participating countries will be displayed on the national team buses that transport the players, coaches and officials during this summer’s tournament.
The FIFA Confederations Cup is held every four years featuring the continental champions, the host country team and the last champion of the FIFA World Cup. The eight participating teams of the 2017 tournament are: Australia, Cameroon, Chile, Germany, Mexico, New Zealand, Portugal and Russia.
Football fans from all over the world submitted slogans during March 2017 through the FIFA.com website, with more than 50,000 entries submitted for initial consideration. Slogans that captured the passion of the teams were then shortlisted for the voting stage (April 17 to May 2). Then, nearly 100,000 total votes were cast by fans in the final vote for their favorite slogans for each national team.
Included in the winning entries, which can be viewed at FIFA.com/BeThereWithHyundai, were “STAY TRUE TO YOUR TEAM!” (Russia), “11 PLAYERS – 80 MILLION HEARTS – DIE MANNSCHAFT!” (Germany), and “SOCCEROOS: PRIDE OF A NATION” (Australia). Fans who submitted the winning slogans for the respective teams will receive a FIFA Confederations Cup 2017 tour package, including game tickets and an opportunity to ride in the national teams’ official escort vehicle – a Hyundai Grand Sante Fe. To complete this unique prize package all eight winning participants will be given specially-made photos of their slogan displayed on the respective buses.
“As the official automotive sponsor, Hyundai Motor is committed to providing fans with unique opportunities through competitions such as this,” said Scott Noh, head of Overseas Marketing at Hyundai Motor. “By partnering with the world’s biggest sports tournaments we demonstrate our desire to care for our customers and bring them special experiences around the world.”
Since its launch at the 2006 FIFA World Cup Germany™, the ‘Be There With Hyundai’ campaign has engaged thousands of football fans all over the world and sparked huge media interest. Hyundai Motor’s exclusive program continued its success at the 2014 FIFA World Cup Brazil™, with the active participation of thousands of football fans all over the world.
Hyundai signed the agreement to sponsor FIFA competitions in 1999 and has since successfully served as the official automotive partner of 2002, 2006, 2010, 2014 FIFA World Cups as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups. Through its sponsorship of international football and other sports, Hyundai has boosted its brand awareness and brand image significantly.