- Gamers can make donations to charity with cumulative laps
- Players invited to compete ‘live’ on Hyundai’s billboard at
Piccadilly Circus, London
- Winner to get a free trip to the 2014 WRC Italia Sardegna Rally
April 22, 2014 – Hyundai Motor Company, the fastest-growing automaker by brand, today announced that it is offering players of Electronic Arts (EA)’s popular mobile game, ‘Real Racing 3,’ the opportunity to make donations to charity and at the same time secure a chance to win a VIP World Rally Championship (WRC) hospitality prize.
During the three-week long competition, running from April 22 to May 12 (Microsite: game4good.hyundai.com), players can automatically make donations to charity depending on the number of laps completed. Donations will be made to support the Camel Library in Ethiopia, a project of Save the Children, the world’s leading independent organization for children in need.
“The Hyundai Veloster Turbo mobile racing game competition shows Hyundai Motor’s new thinking very well. Customers can join our charity event through an easily-accessible, exciting mobile racing game,” said Won-Hong Cho, Hyundai Motor’s Chief Marketing Officer. “We will continue to conduct such new and creative marketing programs, utilizing various digital contents.”
The Camel Library is an innovative approach to ensure children in nomadic communities to have access to books through mobile camel library service delivering reading materials. Each Camel Library consists of three camels, two book boxes, one librarian and one camel herder. This helps children catch up on their education and enter the formal school system. The camel is a form of transportation in the region where cars are elusive.
Hyundai Motor will be bringing the game to life by inviting the public to compete ‘live’ on the Hyundai billboard in London’s iconic Piccadilly Circus as well. Members of the public who want to show off their racing skills and see their faces up on the screen can visit Piccadilly Circus to take control of the Veloster Turbo and experience Real Racing 3 on the big screen from noon until 8 p.m. every Thursday, Friday and Saturday during the competition. They can see a thank you message to their names on the screen as well.
Gamers can join the competition by downloading or updating the app for free, available on iPhone, iPad, iPod Touch, and Android devices, and the gamer who achieves the fastest ‘time attack’ record with the Hyundai Veloster Turbo car around the designated track will be the competition winner. Throughout the competition, the hashtag ‘#Game4Good’ will give users the opportunity to share their scores and progress across social media.
Each record will be automatically transported through the server, and the prize will be a VIP trip to the 2014 WRC Italia Sardegna Rally. The winner will also have the opportunity to visit Hyundai Motorsport’s service park and meet its rally team.
Last November, Hyundai Motor made its debut on Real Racing 3 with its i20 WRC car. In order to celebrate its debut and Hyundai Motor’s kick-off for WRC, the automaker launched a competition and over 2 million users worldwide experienced the car during the time.
Electronic Arts, a leading global publisher of video, digital and social games, released Real Racing 3 in February 2013, and the mobile-based racing game, known for its realistic high-quality graphics and asynchronous multi-playing function, has been downloaded more than 85 million times since its launch.
Save the Children, founded in 1919, is the world’s leading independent organization for children. Working in around 120 countries, Save the Children leads global initiatives on child rights issues by improving health and nutrition, providing education and protection, advocating for children’s rights, and responding to humanitarian crisis. In 2012, Save the Children reached 125 million children worldwide.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com
Global PR Team
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