Intrado(HED-9) Concept to Demonstrate Hyundai Motor Commitment to Innovation
2013.12.10 20:00:00No. 2390
Intrado concept to demonstrate Hyundai Motor's continuing commitment to innovation
- First Hyundai concept car with styling inspired by Fluidic Sculpture 2.0 - Lightweight structure uses advanced materials and revolutionary construction - Next-generation of hydrogen fuel cell drivetrain is smaller and lighter
Offenbach, Germany, 10 December 2013
At the 2014 Geneva Motor Show Hyundai Motor is set to unveil Intrado, an iconic concept car that confirms the company's ongoing commitment to innovation by previewing future developments for the brand.
Intrado is built around a super-lightweight structure made from a mixture of advanced materials and joined using a revolutionary technique that has the potential to change the way cars are constructed in the future. The car also features a next-generation hydrogen fuel cell drivetrain that is both smaller and lighter than that powering the assembly-line-produced Hyundai ix35 Fuel Cell.
Intrado will be the first Hyundai concept car to feature styling inspired by Fluidic Sculpture 2.0, the latest iteration of Hyundai's design language. The result of close collaboration between Hyundai Motor's design and engineering teams, Intrado was styled and engineered primarily at Hyundai Motor European R&D centre in Rüsselsheim, Germany &ndash as indicated by its codename, HED-9 (Hyundai Europe Design).
Intrado takes its name from the underside of an aircraft's wing, which produces lift, enabling flight to take place. The advanced technical aspects of Intrado also take inspiration from aircraft, such as the use of advanced materials, removal of all unnecessary weight, a style born solely of purpose, and a highly efficient powertrain.
Peter Schreyer, President & CDO of Hyundai Motor Group, commented: "Hyundai Intrado envisages a motoring future that encapsulates the efficiency and freedom associated with flying. I believe in the power of mobility to deliver emotional as well as physical connections and this car helps us find again the joy of discovery. Intrado shows that future cars can be both relevant and exciting."
More information about Intrado will be revealed ahead of the 2014 Geneva Motor Show.
About Hyundai Motor Established in 1967, Hyundai Motor Co. has grown into the Hyundai Motor Group, with more than two dozen auto-related subsidiaries and affiliates. Hyundai Motor - which has seven manufacturing bases outside of South Korea including Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. - sold 4,4 million vehicles globally in 2012. Hyundai Motor, which employs over 90.000 worldwide, offers a full line-up of products including small to large passenger vehicles, SUVs and commercial vehicles.
Further information about Hyundai Motor and its products is available at www.hyundai.com.
About Hyundai Motor Europe The company designs, engineers and manufactures cars in Europe, specifically for European consumers. In 2012, Hyundai Motor achieved European sales of 444.000 units, taking a new-car market share of 3,5%. Almost 95% of the vehicles Hyundai Motor sells in the region are designed, engineered and tested in Europe. And more than 70% are built at its two local factories (Czech Republic and Turkey), including New Generation i30, which was shortlisted for Europe's 2013 Car of the Year award and has won 14 awards throughout the region. Hyundai Motor sells cars in 28 European countries across 2.500 outlets.
Hyundai Motor offers its unique, Europe-only, Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.
More information about Hyundai Motor Europe and its products is available at www.hyundai.com/eu.