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Seoul Character Licensing Fair with Robocar Poli

2011.11.23 17:56:09 No. 15868
From July 20 through July 24, Hyundai s Robocar Poli will be with the Seoul Character Licensing Fair to be held at COEX in Samseong-dong. Robocar Poli is the first 3D animation developed in South Korea by HMC and Roy Visual that promotes greater awareness of traffic safety issues affecting children. It also became the first Korean animation to win the first prize in the Junior Licensing Challenge category at the International Visual Contents Exposition, the world s most renowned event of its kind, held in Cannes in last October. The main programs featuring Robocar Poli s characters at the Special Traffic Safety Education Hall will include: the display of the Robocar Poli studio set; screenings of animations on traffic safety; learning sites for traffic safety; and other performances. In addition, HMC will use it as the occasion for the first-ever screening of Robocar Poli the traffic-safety animation as part of the company s global CSR projects. The fair, organized by Korea Creative Contents Agency, is sponsored by the Ministry of Culture, Sports and Tourism and the City of Seoul and is provided with special support from HMC.

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