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STYLE SET FREE – Hyundai Motor’s vision for future mobility

2019.08.05 18:00:00 No. 16289

● Hyundai will offer a glimpse of how it envisages the future in-car experience under the concept STYLE SET FREE

● With STYLE SET FREE, Hyundai demonstrates its customer-centric approach to future mobility

● Cars set to become extensions of living spaces so customers will be able to personalise their vehicles as they do their homes


SEOUL/OFFENBACH, August 5, 2019 – Once a simple means of transport to allow people to get from one place to another, the concept of the car is rapidly changing as the boundaries between our lives and automobiles intertwine. Under the banner STYLE SET FREE, Hyundai Motor illustrates its innovative vision of how cars of the future will become individualised living spaces.


People already personalise their living spaces with a multitude of gadgets and different forms of technology. This is something everyone does according to their own tastes and sensibilities. Soon, the same will be done with cars as well. STYLE SET FREE is about creating a ‘perfect space’ inside one’s car, and asks what it takes to create such a space.


With STYLE SET FREE, Hyundai considers how future vehicles will offer customers more freedom to design their cars in a way similar to how people design their homes, and shape their automobiles the way they do their lifestyles. The company envisions that interiors will be customisable with organic materials.


“In the future, self-driving technology in electrified vehicles will eliminate the need for drivers. This won’t be a luxury, it will be an absolute necessity,” says Wonhong Cho, Executive Vice President and Chief Marketing Officer at Hyundai Motor Company. “STYLE SET FREE aims to provide a unique in-car experience that no other automakers have offered so far, but one that customers have been looking for.”

STYLE SET FREE is based on future automotive developments, like autonomous driving. It allows users to fully customise and upgrade their driving environment to create their own life space inside their vehicle through upgradeable products and services. In the future, Hyundai intends to build a self-customising marketplace similar to an app store. Here, customers will have the freedom to select software and hardware for their vehicles to upgrade them according to their needs. With STYLE SET FREE, the company demonstrates its customer-centric approach to future mobility.


Hyundai will leverage data generated from smart vehicles to launch an open ecosystem that enables a host of ICT subsystems to create a structural flow of public data transmission between vehicles and the environment in which vehicles operate. This will facilitate the widespread adoption of connected cars, further cementing Hyundai’s role as a leader in the future mobility field.


Hyundai will showcase the next steps of its STYLE SET FREE concept, which anticipates the revolution of the mobility experience through full customisation, with interactive displays at the 2019 Frankfurt International Motor Show (IAA). The 2019 IAA takes place from 10 to 22 September.


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About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. Hyundai currently sells cars in 41 European countries through 3,000 outlets and in 2018 achieved registrations of 543,292 vehicles in the region – an increase of 3.9 percent compared to 2017, a higher rate than the market average. 2018 was the fourth consecutive year with a record sales result. 75 percent of the vehicles Hyundai sold in the region are models designed, engineered, tested and built in Europe to meet the needs of European customers, served by the company’s extensive European infrastructure. This includes two factories in the Czech Republic and Turkey, which have a combined annual capacity of 600,000 units. Hyundai is proud to offer the youngest product line-up in Europe: 90 per cent of the models are less than two years old.
Hyundai offers its unique Five Year Unlimited Mileage Warranty package with all new cars sold in the region, providing customers with a five-year warranty with no mileage limit, five years of roadside assistance and five years of vehicle health checks.


More information about Hyundai Motor Europe HQ and its products is available at www.hyundai.news.

Follow Hyundai Motor Europe HQ on Twitter @HyundaiEurope and Instagram @hyundainews


About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond with its range of world-class vehicles and mobility services available in more than 200 countries. Employing more than 110,000 employees worldwide, Hyundai has sold more than 4.5 million vehicles globally. Hyundai Motor continues to enhance its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world’s first dedicated hydrogen-powered SUV.


More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://globalpr.hyundai.com


Disclaimer:
Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.

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