- The Hyundai World Cup microsite opens today to facilitate global participation
- Hyundai Motor’s digital initiatives will allow more fans to share the excitement
May 19, 2014 – With less than a month to go, Hyundai Motor Company, Official Partner of the 2014 FIFA World Cup Brazil™, is fueling FIFA World Cup™ fever with a variety of its unique, innovative programs. While the company’s dedicated microsite opens today, the following programs will allow more worldwide football fans to enjoy and share the passion of the month-long tournament.
Under the concept of ‘Social World Cup,’ Hyundai Motor focused on developing programs that greater numbers of fans can actively participate in wherever they are, utilizing digital platforms and social network services. The microsite (http://worldcup.hyundai.com), which opened today, will play a key role as a main platform throughout the event.
“Hyundai Motor prepared a wide range of online and offline programs for the 2014 FIFA World Cup Brazil™ to enhance and share the excitement and passion of the world’s biggest football event,” said Tak Uk Im, Hyundai Motor’s Chief Operating Officer. “In particular, we expect our new digital initiatives such as `Pin My Fan Park’ to make the World Cup a festival for all around the world, allowing football lovers to share their experiences and interact with each other more easily.”
The idea of ‘Pin My Fan Park’ is derived from Hyundai Fan Park, one of Hyundai Motor’s signature FIFA World CupTM programs. The program, which has been hugely popular, had a geographical limitation of taking place only in some selected countries. In order to cater to those in non-participating countries, Hyundai Motor offers a digital platform to share their own exciting ways to support their teams.
Fans can share their own ‘Fan Parks’ with others by posting texts, music playlists, photos and videos through the microsite’s ‘Pin My Fan Park.’ Visitors can see every Fan Park, taking place all over the world, at one glance, from the pins marked on the worldwide map, and click on each of them to find more information.
The most voted Fan Parks by the site’s visitors will be awarded with various prizes, including a Hyundai Veloster, TV, and tablet PC. In particular, four winners will be chosen to get a memorable chance to have their photos displayed on the stadium’s boards during the final match.
The microsite also features many enjoyable online programs, such as the ‘Shoot & Save’ game where players can control Hyundai Motor’s global brand ambassadors in a series of challenges to score (with Kaka) or save (with Casillas) a free-kick or penalty kick. An online predictor, called ‘Octopus Prediction,’ challenges visitors to guess the outcome of the tournament’s 64 matches. From both games, players earn points and can win prizes, such as goalkeeper gloves autographed by Casillas and shoes autographed by Kaka and Oscar.
Hyundai Motor will continue its traditional programs as well. Through ‘Hyundai Fan Park,’ supporters can enjoy and share the unique atmosphere of games as they take place. Since its introduction at the 2006 FIFA World Cup Germany™, Hyundai Fan Parks have enabled more than 10 million football fans to enjoy the beautiful game together with friends and fellow supporters.
The excitement of the tournament will also be shared through Hyundai’s giant screens in Piccadilly Circus (London) and Times Square (New York), where the best on-field action and fan page contributions will be highlighted.
In addition, Hyundai Motor, as an Official Partner, will operate FIFA-exclusive programs such as the recently-completed ‘Be There With Hyundai.’ The winning slogans chosen through the program were announced on May 12 and will be displayed on the national team buses. The event attracted nearly one million votes from worldwide football fans and boosted the excitement leading to the 2014 FIFA World Cup Brazil™.
The new program ‘Your 11’ allows fans to share their guess on each game’s starting line-ups on the FIFA.com website, which will be transported to their social media accounts. While Hyundai Motor will continue its ‘Hyundai Young Player Award,’ an award given to the best player in the tournament who is 21 and under, the company will provide Hyundai-branded escort cars (Team Bus Escort) and set up ‘Hyundai Meeting Point,’ an easy-to-find landmark available at all tournament sites where fans can easily find each other.
Since Hyundai Motor signed the agreement in 1999 to sponsor FIFA competitions including the 2002 FIFA World Cup Korea/Japan™, Hyundai Motor has successfully served as the official partner of 2002, 2006, 2010 FIFA World Cups™ as well as many other FIFA tournaments. In 2010, the company extended its strategic sponsorship agreement with FIFA to cover the 2018 and 2022 FIFA World Cups™. Through its successful sponsorship of international football, Hyundai Motor has significantly boosted brand awareness and brand image.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has seven manufacturing bases and seven design & technical centers outside of South Korea and in 2013, sold 4.73 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com
Global PR Team
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