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FIFA World Cup 2022™

Enjoy the FIFA World Cup 2022 ™ with Hyundai’s Customer Engagement Program

4 minute read

This April, Hyundai began its “Goal of the Century ” World Cup Campaign in order to build a sustainable and united world. From this July, Hyundai will launch a variety of customer engagement programs, read on to find out more about how you can get involved.

This summer, why not participate in our customer engagement programs for your chance to win various World Cup campaign souvenirs, along with the opportunity to visit Qatar during FIFA World Cup™. With these special programs you can enjoy this year's biggest sports festival, the FIFA World Cup™, in a new and exciting way.

1) Global Test Drive

To celebrate the FIFA World Cup 2022™, Hyundai is running a global test drive program from this July through to September in different locations worldwide. The global test drive program is Hyundai‘s representative FIFA World Cup™ customer engagement program that has been held every FIFA World Cup™ season to celebrate the World Cup.

During FIFA World Cup 2018™, many people from all over the world participated in the event. This year, Hyundai will hold a global test drive centered on eco-friendly vehicles to deliver our “Goal of the Century” message.

The test drive will be held in a total of 41 countries, so why don’t you check if your country is running our test drive program! If you participate in the global test drive and subscribe to the Team Century Supporters newsletter , you could win a place in the hospitality program (for yourself and one companion) in Qatar during the FIFA World Cup™. The winners will be selected through a raffle. So, stay tuned!

Three-quarter view of a silver Hyundai IONIQ 5 with “Hyundai” and “FIFA World Cup 2022” stickers on the front door and a “Goal of the Century” sticker on the rear door next to which Steven Gerrard is leaning against the car wearing a blue and green Goal of the Century shirt.

2) Hyundai’s Goal of the Century Pledge

The next program to introduce is “Hyundai Goal of the Century Pledge”. This program will be held from 29th July to the closing of the FIFA World Cup 2022 ™ through the FIFA+ official website (http://www.fifa.com/fifaplus ) and mobile app.

“Hyundai’s Goal of the Century Pledge” is a program that encourages football fans to engage in eco-friendly activities. To participate in this event, you can present an eco-friendly pledge to be fulfilled if the country you support scores during the FIFA World Cup 2022™.

Then, Hyundai and FIFA will randomly select 11 winners from all the participants via a raffle by the end of September.

The winner will get the opportunity to watch one World Cup match in Qatar (and bring one guest). Even if you don't win this prize, there are many other prizes to win! By fulfilling your eco-friendly pledge during the World Cup from November to December and uploading it to SNS with the hashtag #HyundaiGOTCpledge, then Hyundai will randomly select some participants through a raffle and give away some exclusive FIFA World Cup™ items such as a signed jersey from Team Century Captain Steven Gerrard.

For more information, please refer to the FIFA+ official channel. Also, Team Century members will participate in “Hyundai’s Goal of the Century Pledge” and they will introduce their pledges too! So, please get ready for the upcoming videos from Team Century members.

3) Team Century Supporters

Here at Hyundai, we think of the FIFA World Cup™ as a festival for united solidarity beyond a simple football competition. So, we will continue our efforts to change our future by sponsoring ‘Common Goal’ which is a football charity and NGO.

Fans who agree with Hyundai's commitment to a sustainable future can join our journey by becoming Team Century Supporters. If you join as a Team Century supporter , you can subscribe to the newsletter containing the latest news about Hyundai's World Cup™ campaign and the latest news from Team Century.

4) Our Journey Continues

Along with the customer engagement program, we are continuing our journey to the FIFA World Cup 2022™. Following the introduction of our first 7 Team Century members such as Captain Steven Gerrard and BTS , new members are ready to join our journey too. Jisung Park, former Manchester United footballer and Korean national football legend, and Ali Al-Habsi, former Oman national football team goalkeeper, have also joined as the latest Team Century members. Jisung Park and Ali Al-Habsi will respectively lead the Korea World Cup™ campaign and Africa/Middle East World Cup™ Campaign.

Frontal torso view of new Team Century member Ali Al-Habsi smiling straight into the camera with his arms folded wearing a green Team Century shirt with the blue Hyundai logo and Goal of the Century emblazoned across the front.
New Team Century member Jisung Park holding up a green Team Century shirt with the #13 and Team Century emblazoned in blue across the back.

What’s more, we are preparing various interesting programs for FIFA World Cup 2022™ and the activities for each Team Century member and FIFA World Cup™ campaign programs will be unveiled soon through our website, digital channels and newsletter. Stay tuned to find out more about Hyundai’s FIFA World Cup ™ campaign and join us on our mission!

Want to follow Team Century members and find out what we’re doing to score Goal of the Century(GOTC)? Follow Hyundai (@hyundai ) on Instagram to see them in action and sign up to become a supporter.

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