It’s Hyundai, by the way.

 

In 2023, you witnessed the dawn of a new Hyundai in the UK and 2024 continues this evolution. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.


The campaign raises awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.

Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai.

- Ashley Andrew, Hyundai Motor UK Managing Director -

High n Dye

We created High ‘n’ Dye, a popular hair salon famous for bouffants, beehives and beautiful hair colour. But sadly, they do not design award-winning electric cars.

Hawaiian Tie

There are not many retailers that could be more different from a car showroom than a Hawaiian Tie shop. But you may like to pick up a tropical themed tie since you’ve found this diamond in the rough.

Iron Guy

We love futuristic design that helps you stand out from the crowd – just look at IONIQ 5 - but you can’t take this amazing design home.

High End Pie

The perfect refuel to a busy day. Their pies will give you the energy for your journey but can’t charge up your car. Go on have another.

Highland Eye

Known for its pixel inspired designs with a touch of tartan casting a sleek silhouette across your face. But sadly, their glasses don’t come in Biophilic Blue frames or with a 5-year warranty.

0% APR Available*

IONIQ 5

IONIQ 5 Premium Electric 58 kWh 2WD

  • Leather Wrapped Steering Wheel
  • Smart Cruise Control with Stop & Go
  • Parking Distance Warning (PDW); Forward / Reverse

*0% APR offer available on retail sales over maximum 36 months with no minimum deposit. Offer applies to IONIQ 5 models excluding IONIQ 5 N. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance, RH2 9AQ. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars which are ordered in the UK between 2nd January 2024 and 2nd April 2024, and sourced through Hyundai Motor UK Ltd or its authorised retailers. 0% APR offer is not valid in conjunction with deposit contribution and Affinity. Hyundai Motor UK Ltd is a credit broker and not a lender, and will only make introductions to Hyundai Finance, RH2 9AQ.

Hyundai Motor UK Ltd is an appointed representative of Product Partnerships Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Hyundai Motor UK Limited, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.

0% APR Available*

IONIQ 5

IONIQ 5 Premium Electric 58 kWh 2WD

  • Leather Wrapped Steering Wheel
  • Smart Cruise Control with Stop & Go
  • Parking Distance Warning (PDW); Forward / Reverse

*0% APR offer available on retail sales over maximum 36 months with no minimum deposit. Offer applies to IONIQ 5 models excluding IONIQ 5 N. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance, RH2 9AQ. All offers are subject to availability, while stocks last and are only available to private retail customers on new cars which are ordered in the UK between 2nd January 2024 and 2nd April 2024, and sourced through Hyundai Motor UK Ltd or its authorised retailers. 0% APR offer is not valid in conjunction with deposit contribution and Affinity. Hyundai Motor UK Ltd is a credit broker and not a lender, and will only make introductions to Hyundai Finance, RH2 9AQ.

Hyundai Motor UK Ltd is an appointed representative of Product Partnerships Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN: 626349). Hyundai Motor UK Limited, Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.

Available from £1,999 Advance Payment**

IONIQ 5

IONIQ 5 Premium Electric 58 kWh 2WD

  • Leather Wrapped Steering Wheel
  • Smart Cruise Control with Stop & Go
  • Parking Distance Warning (PDW); Forward / Reverse

From £316.00 (exc VAT) per month

Plus £1,895.00 (exc VAT) initial rental*

IONIQ 5

IONIQ 5 Premium 77kWh 228PS

  • 12.3" Touchscreen Satellite Navigation and Media Centre
  • HDA - Highway Drive Assist Level 1.5
  • Front Seats - Heated
  • Leather Wrapped Steering Wheel
  • Heated Steering Wheel

From £249.00 (exc VAT) per month

Plus £4,042.00 (exc VAT) initial rental*

IONIQ 5

IONIQ 5 Premium 77kWh 228PS

  • 12.3" Touchscreen Satellite Navigation and Media Centre
  • HDA - Highway Drive Assist Level 1.5
  • Front Seats - Heated
  • Leather Wrapped Steering Wheel
  • Heated Steering Wheel

From £299.00 per month

Plus £4,850.00 initial rental*

IONIQ 5

IONIQ 5 Premium 77kWh 228PS

  • 12.3" Touchscreen Satellite Navigation and Media Centre
  • HDA - Highway Drive Assist Level 1.5
  • Front Seats - Heated
  • Leather Wrapped Steering Wheel
  • Heated Steering Wheel

From £379.00 per month

Plus £2,274.00 initial rental*

IONIQ 5

IONIQ 5 Premium 77kWh 228PS

  • 12.3" Touchscreen Satellite Navigation and Media Centre
  • HDA - Highway Drive Assist Level 1.5
  • Front Seats - Heated
  • Leather Wrapped Steering Wheel
  • Heated Steering Wheel