It’s Hyundai, by the way.


2023 marks the dawn of a new Hyundai in the UK. Hyundai is a brand transformed in recent years, through innovation, design and leadership in electrification. To usher in a new era we are changing the pronunciation of the brand in the UK, bringing it in line with the global organisation and our Korean heritage.

The new campaign raise’s awareness of the change in an interesting way. The advert shows potential IONIQ 5 buyers seeking to find the nearest Hyundai showroom using voice search on their phones. However, by using the previous pronunciation, they are directed to fictional High ‘N’ Dye Hair Salon, Highland Eye opticians and more. Watch the advert and find out more about the locations below.

Hyundai is a young, innovative and progressive brand which has transformed with great speed. We are proudly Korean with real character and purpose. With this campaign, we want to inject a little humour and personality to our brand which we hope will encourage more people to learn more about Hyundai.

- Ashley Andrew, Hyundai Motor UK Managing Director -


We created High ‘n’ Dye, a popular hair salon famous for bouffants, beehives and beautiful hair colour. But sadly, they do not design award-winning electric cars.

Hawaiian Tie

There are not many retailers that could be more different from a car showroom than a Hawaiian Tie shop. But you may like to pick up a tropical themed tie since you’ve found this diamond in the rough.

Iron Guy

We love futuristic design that helps you stand out from the crowd – just look at IONIQ 5 - but you can’t take this amazing design home.

High End Pie

The perfect refuel to a busy day. Their pies will give you the energy for your journey but can’t charge up your car. Go on have another.

Highland Eye

Known for its pixel inspired designs with a touch of tartan casting a sleek silhouette across your face. But sadly, their glasses don’t come in Biophilic Blue frames or with a 5-year warranty.