Hyundai joins IAA Mobility 2025, introducing expansion of EV lineup
8 minute read
Hyundai Motor Company continues to advance Europe's EV mobility journey to become a market and innovation leader. At the IAA Mobility 2025 in Munich, we showcased our electrification strategy for Europe with a full EV lineup and exhibition content that highlighted each model’s key features. IAA also served as a stage for the debut of a new all-electric concept car, Concept THREE.
The perfect stage for a unique EV experience
As a major event in the global automotive industry, IAA offers a comprehensive series of immersive formats, each providing a unique experience and perspective on mobility trends and innovations. This year, Hyundai ventured into the IAA Open Space, inviting the public to directly experience and interact with its EV lineup up close in an engaging and festive way.
Hyundai invited visitors to an eye-catching, seven-meter-tall booth inspired by the ‘Parametric Pixel’, a core design element of Hyundai EVs. A total of six ‘pixels’ served to showcase each different Hyundai EV model.
Visitors eagerly explored each pixel, where they experienced firsthand Hyundai’s diverse EV range, innovations, and mobility vision.
Concept THREE steps into the spotlight
One special model made its standout debut – Concept THREE. Conceived as a compact EV and a vision for urban mobility, Concept THREE fascinated visitors with its bold, aesthetic forms while providing a tantalizing glimpse into the future.
Exhibited alongside Concept THREE was a special sculpture titled 'The Essence' whose captivating form drew visitors closer. Inspired by Concept THREE's exterior, 'The Essence' expresses the beauty, strength, and infinite formability of steel, as well as Hyundai’s vision for the material.
Steel exterior meets furnished interior
Another exhibit called 'Furnished Lounge' displayed how aesthetics, intuitive design, and technology come together for a truly unique experience. With its hard-shell structure and curved upholstery, 'Furnished Lounge' reflects the inspiration behind the concept's seat and console composition.
Completing the experience, the 'Hyundai AddGear' display — showcasing the solution for flexible item mounting in the vehicle — lets visitors experience modular in-car accessories firsthand.
7 EVs, a lineup echoing Hyundai’s electrification vision
Along with Concept THREE, one additional concept car and five production models lined up to greet visitors.
INSTEROID, a design concept car derived from INSTER, radiated an exceptionally exciting energy among the vehicles. With its blend of racing DNA, gaming influences and customization, visitors got a look into what the future of fun, sustainable mobility could be.
Another INSTER model highlight was the INSTER Cross, which won the prestigious ‘2025 World Electric Vehicle of the Year’ title at the World Car Awards. Conceived as a rugged, adventure-themed version of the standard INSTER, the INSTER Cross showcased its unique features, including a roof basket and striking wheel cladding.
While the INSTEROID and INSTER Cross conveyed bundled energy in a compact form, the elegant IONIQ 9 welcomed visitors to explore its spacious, lounge-like interior, where ultimate comfort is engineered into every aspect. As a groundbreaking, full-size electric SUV, IONIQ 9 blends coziness, exceptional design, and cutting-edge technology.
An entire wall dedicated to the N Brand offered a personal, in-depth exploration of the technology that has made it a legend. Visitors were able to interact with the displayed IONIQ 6 N, which joined the exhibition shortly after its debut at the Goodwood Festival of Speed. Visitors delighted in the opportunity to try out special features, such as stepping on the accelerator pedal and simulating the exhilarating experience enabled by N Active Sound +.
A mobility vision for Europe and beyond
The strictly regulated European EV market continues to show steady growth. Compact EVs, in particular, are very popular because of their convenient size and easy maneuverability in city settings. We are committed to offering a diverse range of EVs that cater to the needs of our broad European customer base.
The IAA 2025 in Munich was an exciting, vibrant, and interactive opportunity to showcase our diverse range of EVs and deep commitment to making electrification more accessible and meaningful across Europe and the world.
Social all the way
With all the model introductions, innovations, and the unveiling of a new concept car ‘THREE’, it’s no wonder that the Hyundai booth drew a large crowd of guests, automotive enthusiasts, and curious visitors eager to experience the future of mobility. To answer their questions, inform, and involve them in the journey, Hyundai engaged with audiences across various social media platforms before, during, and after the event.
A special film of the Concept THREE unveil, as well as a variety of engaging social content provided viewers with fascinating perspectives of the Hyundai booth and its exciting world.
Follow Hyundai on Instagram (@hyundai) for all the latest news and vehicle highlights.