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With its film 'Amazon Bullseye' and the short drama 'Arrow of Cupid,' Hyundai is taking content marketing to new entertaining levels.
Plastic: Remaking Our World
Hyundai collaborated with the Vitra Design Museum and artists to create a unique exhibition that shows the challenges of plastic and the chances it brings.
Hyundai's snack movie 'Night Fishing' catches attention
Hyundai brings out a new 'snack film' thriller that keeps moviegoers on the edge of their seats.
The Art of Precision
To celebrate 40 years of advancing Korean archery, Hyundai teamed up with the BBC to honor the sport and the athletes who made history.
Advancing archery's popularity shot for shot
Hyundai is helping popularize archery by supporting the Korean National Team and providing breakthrough training technology.
Making artistic waves with Weather Station
The Weather Station exhibition at the Hyundai Motorstudio Beijing shows a future seen from a nonhuman, AI perspective
Na Oh Restaurant – Korean tradition crafted with creativity
At the Na Oh restaurant in Singapore, Chef Corey Lee and Hyundai serve up innovation and time-honored Korean cuisine.
The 8th Hyundai Kids Motorshow: Children imagine the city of the future
For this year's Hyundai Kids Motorshow, children presented their vision of future sustainable cities and the results were as amazing as their drawings.
Dogbility – cars with a canine twist
Hyundai Motor is bringing game-changing autonomous driving technology to dogs everywhere. Its name – Dogbility!
First-class baseball and a first for Seoul
As a sponsor of the MLB World Tour Seoul Series 2024, Hyundai looks forward to two action-packed days of first-class baseball.
Hyundai × ZEPETO: Team up with Pony for a retro adventure through Seoul
Cruise through vintage Seoul with the Pony within the metaverse platform ZEPETO and discover retro highlights.
Hyundai x Roblox: Putting next-level mobility in the fast lane
Ready for a world of fast-paced action and surprises? Then step into a Roblox metaverse like no other: Hyundai Future Adventure.
MMCA Hyundai Motor Series 2023: Jung Yeondoo – One Hundred Years of Travels
Are you ready for MMCA Hyundai Motor Series 2023? Get to know this year's artist Jung Yeondoo and his One Hundred Years of Travels, here.
Shaping the future together, Pixel by Pixel
Are you ready to experience the history of Hyundai Motor Company, from the past to the present, and the future by “Pixel by Pixel”? Experience our latest campaign here.
David de Rothschild on living more sustainably
Making a difference to make a sustainable world starts at home. Discover how David de Rothschild decorates his home sustainably.
David de Rothschild’s 5 sustainable activities for kids
As Hyundai Motor Company's IONIQ Ambassador, David de Rothschild is raising awareness for sustainable living. Here are five sustainable activities to do with kids.
Sustainable adventures as per David de Rothschild
David de Rothschild is Hyundai Motor Company's IONIQ Ambassador. Discover David's tips on how you can travel more sustainably.
Open for More: Expand your everyday experience with the all-new SANTA FE
Are you open for more? With Hyundai’s new SANTA FE, you can open your mind, your life, and your family for more, read on to find out how.
The road we’ve traveled: The 2023 FIFA Women's World Cup™
Approaching the end of the FIFA Women's World Cup™, Hyundai Motor Company highlights certain tournament activities and reveals the campaign tribute video. Watch it now!
Kulture Stories: New meets Old
Find out what happened when Hyundai brought a group of Gen Z and elderly people together, with photographer Min Hyunwoo to enjoy some timeless locations in Seoul.
How far we’ve come: The history of women’s football and the 2023 FIFA Women's World Cup™
For this year's FIFA Women's World Cup™, Hyundai tells the story of the rich and turbulent history behind women's football with a video. Watch it now!
Unleashing talent in a world of equal opportunities: Supporting the 2023 FIFA Women's World Cup™
The opening of the 2023 FIFA Women's World Cup™ is just around the corner. Find out how Hyundai has been supporting women's sports for decades.
Electrify the Spider-Verse
Hyundai's partnership with "Spider-Man: Across the Spider-Verse" aim to excite with a vision for electrification and future mobility through entertainment.
The Hyundai Blue Prize Art + Tech 2023: Decentralized Reworlding
Hyundai Blue Prize Art + Tech 2023 at the Hyundai Motorstudio Beijing exhibition on Decentralized Reworlding. Enter the world of The Animal Farm Simulator.
Hyundai Motor × Vitra Design Museum present “Home Stories”
Hyundai Motor x Vitra Design Museum team up this time to explore how mobility will shape our home life. Take a step inside the exhibition.
Re:Style 2023: Saving the planet in style
Now in its 4th year, Hyundai Motor Company's Re:Style is back, with fashion rebel Jeremy Scott this time. Read on to find out more about Re:Style 2023.
Who drives the world? The power playlist for women on the road
In honor of International Women’s Day, we have created an uplifting playlist for women on the road. Discover the power of a great playlist with Hyundai.
Veganuary 2023: Sustainability starts on our plates
As we start a new year, Hyundai is reflecting on our sustainability goals. What about you? Why not sign up for Veganuary and join us?
A future you choose with Nicky Quamina-Woo
To kick off the FIFA World Cup 2022™, we are proud to present a digital collaboration with visual storyteller and Team Century member Nicky Quamina-Woo.
FIFA World Cup 2022™ Opening
The FIFA World Cup 2022™ is about to kick off and Hyundai is encouraging everyone to join forces for the Goal of the Century. Read on to find out more.
MMCA Hyundai Motor Series 2022: Choe U-Ram - Little Ark
The latest MMCA Hyundai Motor Series features an eye-opening exhibition by renowned Korean artist – Choe U-Ram. Read on to find out about Little Ark.
Jeremy Scott: Designing a sustainable future
Designer. Icon. Enfant terrible. Jeremy Scott is all of these things and more. Get to know our number 23 for Hyundai's Team Century.
Alex Morgan: Inspiring the next generation on and off the pitch
Alex Morgan is the winner of multiple international championships, a mom, and a businesswoman. Find out what she brings to Hyundai's Team Century.
Ella Mills: Promoting Sustainability through Nutrition
Ella Mills is an award-winning author, entrepreneur, and champion of plant-based living. Find out how what Hyundai's Goal of the Century means to her.
The Greatest Moment is Yet to Come
In celebration of the FIFA World Cup 2022™, Hyundai and BTS are proud to unveil the 'Goal of the Century' campaign’s official song ‘Yet To Come (Hyundai Ver.)’.
Lorenzo Quinn: Committed to climate change
Lorenzo Quinn is a contemporary artist who channels his constant commitment to climate change through his sculptures. Meet the latest Team Century member!
Nicky Woo: An eye for sustainability
Nicky Woo, is dedicated to opening our eyes to the impact of climate change and social unrest. Get to know Team Century's number 19, her work, and what she brings to the team!
Ali Al-Habsi: Trailblazing for Team Century
Find out more about Team Century's newest teammate from Oman, the football legend Ali Al-Habsi. Get to know the team here.
Jisung Park: Two Hearts for Team Century
Meet the South Korean football legend who will join Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century. Find out why he has turned his focus to sustainability.
Enjoy the FIFA World Cup 2022 ™ with Hyundai’s Customer Engagement Program
Our partnership with FIFA for the FIFA World Cup 2022 is looking to score big with our Customer Engagement Programs. Read on to participate.
Nadia Nadim: A united goal for the future
Meet the latest member of Team Century – footballer Nadia Nadim. Join us as we find out more about one of the most powerful women in Sports.
Hyundai and Common Goal team up for sustainability
We have teamed up with Common Goal for the FIFA, again, for the FIFA World Cup 2022™. Read on to find out more about our partnership for sustainability.
SPOT: Programmed for sustainability
Team Century’s number 1 is none other than the dancing robot – Spot! Join us as we find out more about this robot’s big dreams for helping the planet
Hyundai Metamobility universe: Hyundai releases new NFTs that open up a world of new mobility
Welcome to a new world where the boundaries of time and space have expanded. Read on to find out more about the world that Hyundai has created with its first official Metamobility NFT – MobED and its supportive community.
BTS: From the stage to the pitch
Gear up for the FIFA World Cup 2022™! Meet Team Century's number 7s – the world's most influential k-pop band and climate ambassdors – BTS!
Steven Gerrard: A Captain who leads the way
Meet the Captain of Team Century, the former captain of Liverpool FC and the English National Team – Steven Gerrard.
Playing together for the Goal of the Century (GOTC)
Who are the heroes behind Team Century – our team for FIFA World Cup 2022™ and the Goal of the Century? Get to know the players, here.
Hyundai × FIFA: A successful partnership since 1999
This year, we’re teaming up with FIFA again for the FIFA World Cup 2022™, read on to find out more about our longstanding partnership.
Introducing: The Goal of the Century
At this year's FIFA World Cup 2022™, we are setting our eyes on a new goal – The Goal of the Century. Find out more about our greatest goal.
Hyundai x Meta Kongz A wondrous tale of Hyundai Motor Company’s adventures into the NFT world
Hyundai Motor Company and Meta Kongz are collaborating to introduce you to new NFTs. What new paths will Hyundai open with NFTs? Here is the prologue.
How to create your own urban garden
Urban gardening has become very popular over the past few years, here's how to rediscover the beauty of nature and create your own urban garden.
Hyundai × WhisperAudios ASMR – Creating an ASMR soundscape with the TUCSON
The benefits of ASMR are well-known. Find out how we created our very own ASMR video using the all-new TUCSON plug-in hybrid.
Hyundai Presents: Re:Style 2021
Now in its third year, we present the Re:Style Collection 2021. Read on to find out more about the pieces and where you can buy them.
MMCA Hyundai Motor Series 2021: MOON Kyungwon & JEON Joonho
Explore the NEWS FROM NOWHERE, FREEDOM VILLAGE - our latest MMCA Hyundai Motor Series exhibition by Korean artists MOON Kyungwon and JEON Joonho.
The Big Picture in Small Details
Sometimes it’s the smallest things which make the biggest difference. Find out more about Hyundai's human-centered design and innovations.
The road to 2 WRC titles: Looking back at Hyundai’s Rally Heritage
Hyundai Motorsport has had a long and exciting journey to the top of international rallying, find out more about our rally heritage.
Hyundai x CNN - Enjoying life on the road with the Collier family
The Collier family has been living on the road for a year in their tiny house. Hyundai has teamed up with CNN to tell their story in a beautiful film.
What I consume - Rachel Nguyen’s record of her carbon neutral day
Hyundai teams up with eco-conscious content creator - Rachel Nguyen - to find out how we can make conscious choices every day.
How to embrace the 7Rs of sustainable living
Inspired by Earth Day we catch up with Josephine Philips – founder of the Sojo app – to find out how to embrace the 7 Rs of sustainability.
Hyundai Brand Collection. Sustainable Comforts for Everyday Life.
With a new brand collection, Hyundai are extending their ‘Progress for Humanity’ vision to everyone – even those who don’t drive.
Power of Water: Ebba Zingmark takes us for a swim in cold water
World Water Day: Join fashion blogger Ebba Zingmark exploring the power of water by taking a cold water swim in a nature lake near Berlin.
Hidden Headlamp
Introducing the ‘Hidden Headlamp’, a design that effortlessly blends innovation and aesthetics.
NEWS FROM NOWHERE: Freedom Village - Preview the MMCA Hyundai Motor Series 2021
Take an early look at the next installment of the MMCA Hyundai Motor Series with a new episode of artworks by Moon Kyungwon and Jeon Joonho.
Time to Recharge: Downloadable inspiration from our community
Taking care of ourselves is a key part of making a positive impact. How do we do that in these extraordinary times? We asked, and our community answered.
Sustainable Stars: How to support the earth with your food choices
We take a look at sustainable eating tips that can be carried forward in our everyday lives in this first part of the Sustainable Stars series.
Sustainable Stars: Ways to include earth-friendly cleaning practices at home
Make a change by incorporating clean, green, sustainable methods of cleaning your home while helping protect the environment from pollution.
Sustainable Stars: Beauty routine to help protect the environment
Explore the facets that form sustainable beauty, such as products with natural ingredients, recyclable packaging, and creating a waste-free beauty routine.
Sustainable Stars: How to live more sustainable and eco-friendly lives
Living a sustainable lifestyle doesn't have to be difficult. Here are some simple, sustainable living tips to practice at home and on the go.
Sustainable Stars: Making right choices for your wardrobe
We explore what we can do to make fashion sustainable and share tips to reduce our carbon footprint in this Hyundai Sustainable Stars series.
Re:Style 2020. Reimagining the future of sustainable living
Hyundai Re:Style 2020 teams up with 6 designers to reimagine car waste into fashion pieces and find more sustainable ways to create products we love.
Next-Generation Creators - ‘PROJECT HASHTAG 2020’ with MMCA
In Project Hashtag 2020, Hyundai continues to support creators and encourage their ideas through collaborations across diverse fields of creativity.
Make every journey count: tips for Microtravel with your dog
From advice for traveling with a dog, to simple car preparation hacks for your journeys, these tips will ensure your micro travels are safe and rewarding.
Stefanie Michova x Hyundai SONATA Hybrid: #Microtravel from Seoul
Photographer and model, Stefanie Michova takes a visit outside the city of Seoul, South Korea to explore the beauty and wonders of the Korean countryside.
ART + TECHNOLOGY - Works of art that work for people
ART+TECHNOLOGY is a video series that reflects on Hyundai Motor Company's values of fostering creative ideas by combining the fields of art and technology.
The Curious Pear x Hyundai KONA electric: #Microtravel from London
Where do you plan to micro travel to next? As part of the Hyundai #Microtravel Challenge, a duo embarks on a trip to a charming British village by the sea.
Konaction x Hyundai NEXO: #Microtravel from Berlin
Micro travel is a safe, sustainable way to explore and enjoy a 2020 summer trip. Experience a roadtrip around Berlin with Hyundai NEXO and Konaction.
A New Kind of Summer Vacation: The Microtravel Challenge
The way we travel has changed, but hitting the road is still a safe, sustainable way to experience micro travel and vacation in a short amount of time.
The Speed and Agility Our World Needs Right Now
Covid-19 showed us, speed and agility are critical for our future if we are to recover. South Korea is an example of using new technology to move forward.
Learning to shine
Four people try living a sustainable lifestyle by following our Save&Save hacks. These include ways to save water, lessen waste, and how to make compost.
Reprogramming old habits
A sustainable, energy-efficient lifestyle doesn't have to be hard. To show its ease, we asked four people to try our tips to Save&Save to make a change.
Saving the earth gets creative
We challenged four people to try our Save&Save hacks. Here are some new, sustainable ways to make a change, produce less waste, and save our planet.
What a difference three days make
In this Save&Save Challenge, we share veggie-based eating hacks to help not only create a healthy body but also a healthy planet without sacrificing flavor or experience.
Nature needs Nurture
Celebrating World Environment Day, #PositiveEnergyChallenge is held. Hyundai x BTS merchandise made of upcycled materials will be given to selected participants.
An exploration of life through art at MMCA & Tate Modern
We proudly support the artistic endeavors of artists, Haegue Yang and Anika Yi with world-renowned museums, MMCA & the Tate Modern.
#LeaveNobodyBehind
Hyundai Motor is helping mitigate the COVID-19 threat by supporting frontline workers and volunteers who are fighting the pandemic around the globe.
#StayHome but Stay Mobile
Here are practical ways to do a workout at home during COVID-19 that can help not only maintain our health but make us feel positive about ourselves.
Moving through Immobile Times
Here are tips on how to take care of your physical and mental health as well as to stay motivated while confined to your home during the COVID-19 pandemic.
#Thisisus. Humanity prevails.
In the film #ThisIsUs Humanity Prevails, Hyundai focuses on how COVID-19 has reminded us that we are undeniably human and we can find new ways to progress.
Buckle Up and #FlattenTheCurve!
Thanks to the automobile, we can not only slow the spread of coronavirus by testing in a quick, safe manner, but we can stay safe and protect others too.
Humanity in times of Hardship
To do the right thing for #humanity, it's time to take action and help protect people around the world as we face the current crisis from #COVID-19.
Why Hyundai craves sports partnerships
Hyundai's football sponsorship with FIFA is one example of how we cherish the hardship, joys, and unity from various sporting events.
Designers of sound
A collection of auditory experiences are being designed at the Hyundai Sound Design Research Lab: Active Sound Design, custom engine sound and many others.
Hyundai x Red Bull Can You Make It? 2020
A partnered event where multiple teams go on an adventure to travel across Europe while completing challenges with Red Bull as their only currency.
Classrooms in the Wild
We invited a couple to leave their LA home to experience the joy of slow, sustainable travel with a road trip through the desert in our Kona electric.
A Road Trip to Sustainability
We sent a couple on a journey in our eco-friendly, energy-efficient Kona electric out of LA to explore the open desert on a sustainable road trip.
MMCA Hyundai Motor Series 2019: Park Chan-kyong
Korean filmmaker and artist Park Chan-kyung presents "the value of the community" through the artist's unique aesthetics and unique approach.
2019 FIA World Rally Championship Winner
Sealing the 2019 season of the FIA World Rally Championship (WRC), the Hyundai Motorsport team clinched its inaugural manufacturers' title.
Re:Style with Maria Cornejo
To emphasize the importance of sustainability, Hyundai and Zero+Maria Cornejo reveal the 2019 Re:Style fashion collection made from upcycled car materials.
Cafe Stories Vol. 1
Haenghwatang, an old Korean bathhouse, re-designed and given new life as a place that brings generations together in the popular neighborhood of Mapo-gu.
Style Set Free @ Milan Design Week 2019 - Driving change.
Hyundai revealed its new vision of what the interior of vehicles could look like under the concept 'Style Set Free' with Monocle at Milan Design Week.