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Hyundai’s global brand value grows 3% since 2017 to a company record high of US $13.5 billion. This result successfully places the company in a top 40 Best Global Brands position for the fourth year in a row. Since 2005 when it was ranked as world 84th brand, Hyundai has seen a four-fold increase in brand value.
The continuous growth of Hyundai’s brand value is the result of Hyundai’s investments in future mobility initiatives, as well as its commitment to continuously enhance the strength of its brand. The launch of NEXO, based on advanced fuel cell technology, as well as its new high performance brand N have showcased Hyundai’s technological credentials and laid the foundations for a more differentiated positioning for the Hyundai brand.-Interbrand-