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Innovation Electrification


Currently, the transportation sector contributes to 20% of global carbon emissions - of which over 70% comes from road traffic. Well aware of the urgency to go beyond emission reduction, Hyundai has set ambitious goals to counter this issue.
By 2035, all vehicles sold in Europe will be 100% electrified, and by 2040, we aim to achieve a similar goal worldwide, bringing us closer to reaching our Zero Carbon goal.
IONIQ 5 Driving in Iceland

Hyundai Motor Way

The Hyundai Motor Way constitutes Hyundai's pivotal electrification strategy aimed at delivering two million electric vehicles to the global market by 2030.This comprehensive strategy encompasses the adoption of the Integrated Modular Architecture (IMA), bolstering electric vehicle manufacturing capabilities, elevating battery proficiency, and establishing a value chain spanning all sectors.

[The introduction of the IMA] The development of a dedicated next-generation EV platform to replace the existing E-GMP EV platform.
[Srengthening electric vehicle production capabilities] The construction of new EV factories to expand EV production and optimize capacity. The repurposing of existing internal combustion engine facilities for electric vehicle production, resulting in cost and time savings.
[The enhancement of battery capabilities and the fortification of the entire battery value chain] Encompassment of the stable sourcing of battery materials, enhancement of design proficiency, and the development of cutting-edge batteries.

Hyundai is committed to proactively inheriting its wealth of automotive industry expertise, technical acumen, and brand legacy. Hyundai will leverage these strengths as a distinctive strategy to position itself at the forefront of the electrification era.

EV Brand : IONIQ

Hyundai embarked on its electric vehicle journey with the SONATA Electric in 1991, marking the beginning of its electric car development. Over the years, Hyundai accumulated expertise, conducting trials of high-speed electric vehicles like the BLUE ON Electric in 2010.
In 2016, Hyundai introduced the IONIQ, its first dedicated eco-friendly model, offering three types of electric vehicles: hybrid (HEV), plug-in hybrid (PHEV), and battery electric vehicle (BEV).
In 2018, Hyundai introduced the long-range, KONA Electric, signifying a step forward. The pivotal moment arrived in 2021 with the launch of the IONIQ brand, dedicated exclusively for electric vehicles, ushering in a brand new era for electric cars.

IONIQ stands as Hyundai's dedicated electric vehicle brand, building upon the legacy of the original IONIQ known for its future-forward and clean mobility technology. The word IONIQ combines 'Ion,' signifying energy generated through electricity, and 'Unique,' highlighting Hyundai's distinctive approach.

The IONIQ brand is committed to enhancing the electric experience, not just by focusing on electric vehicle technology but also by delivering innovative mobility experiences to customers.

The IONIQ lineup includes the midsize CUV IONIQ 5, introduced in 2021, followed by the IONIQ 6 in 2022. Hyundai plans to launch the next model in 2024, continuing its journey toward electrified and connected living.

E-GMP (Electric global modular platform)

One of the most revolutionary aspects of the IONIQ lineup is Hyundai's very own E-GMP (Electric Global Modular Platform). This platform stands out due to its modular and standardized design, allowing for versatile configurations across different vehicle types. The E-GMP features a smart low-mounted battery placement in the central underbody, ensuring stable driving performance and improved collision safety, regardless of the vehicle model.

The E-GMP additionally introduces Vehicle-to-Load (V2L) technology. This means it can supply power to various electronic devices even while the vehicle is moving. This innovation enables passengers to use their household gadgets inside the car, offering convenient flexibility wherever they go.

Transforming interior space

E-GMP introduces a groundbreaking interior design tailored for electric vehicles, ensuring customers a fresh electric mobility experience.
By replacing conventional internal combustion engines with electric motors, it opens up space from every seat. And thanks to the battery's placement beneath the vehicle and the removal of the center tunnel, the flat floor design significantly enhances the legroom in the rear seats.

Furthermore, the flat-floor design allows for flexible interior layouts, tailored to match customers' driving habits and lifestyles. This design provides an advanced electric mobility experience exclusive to electric vehicles, enhancing the daily moments of everyday life. For instance, drivers can create personalized spaces equipped with digital devices, transforming their car into a mobile office space when necessary. The IONIQ 5 perfectly embodies this concept, offering a cozy and modern interior atmosphere with elements like wood, fabric, and leather - ensuring a warm and comfortable feeling similar to the comfort of their home.

The IONIQ series, which not only improves outstanding performance but also increases the freedom of differential car design, proves its marketability by winning the Global Award and makes us look forward to the upcoming model.


Rear quarter view of the all-new KONA Hybrid

Hybrid systems can be broadly divided into two types.

HEV digital cluster

HEV (Hybrid Electric Vehicles)

Hybrid vehicles, also known as Hybrid Electric Vehicles (HEVs), are equipped with both an internal combustion engine and an electric motor drive system. While the specific characteristics may vary depending on the manufacturer's hybrid system, the key feature is the balanced distribution of power between the internal combustion engine and the electric motor, adapting to different driving conditions. Hybrid vehicles are recognized for emitting less carbon dioxide and achieving higher fuel efficiency compared to traditional internal combustion engine vehicles.
Charging the plug-in hybrid car

(Plug-in Hybrid Electric Vehicles)

Plug-in Hybrid Electric Vehicles (PHEVs) are vehicles that have increased electric motor output and battery capacity compared to regular hybrid vehicles. They are equipped with a charging device that allows external charging of the battery. PHEVs have a larger battery capacity than regular hybrids, enabling them to cover relatively longer distances using only the electric motor. If the battery is reduced to a certain level, the vehicle can operate like a regular hybrid, enhancing its versatility. This system combines the advantages of battery electric vehicles and hybrid vehicles, minimizing the use of the internal combustion engine, making it a significant technological advancement.
Driving Technology of HEV car

Hybrid technology improving driving quality

When we think of the advantages of hybrid vehicles, the first thing that comes to mind is their fuel efficiency. However, well-engineered hybrid vehicles not only offer excellent fuel economy but also deliver outstanding driving quality.

Hyundai constantly develops technologies to enhance driving quality. Through the development of the e-handling system, the motor efficiently controls braking, shifting, and driving torque during cornering, ensuring smooth acceleration and stable cornering performance without interruptions. Additionally, the e-EHA technology provides high stability even when the steering wheel is suddenly turned in emergency situations.

Transparent hybrid car top view

Hyundai's hybrid evolution

Hyundai's journey in hybrid technology began in 1995 with the introduction of the hybrid concept car FGV (Future Green Vehicle)-1, showcased at the Seoul Motor Show. In 2004, Hyundai initiated trial operations with the CLICK and GETZ Hybrid models. The launch of HD ELANTRA in 2009, equipped with a mild hybrid system, marked the start of mass production. In 2011, Hyundai globally released its first full hybrid, the YF SONATA Hybrid, expanding its production lineup.

The IONIQ Hybrid, introduced in 2016, symbolized a culmination of advanced technologies. Through dedicated research and development of powertrain and electric components, Hyundai achieved top-notch efficiency. Particularly noteworthy was its fuel efficiency, certified by the U.S. Environmental Protection Agency (EPA) at 22.4km/l (58mpg) based on North American standards. This achievement made the IONIQ Hybrid the most fuel-efficient hybrid vehicle in 2016, maintaining its position until 2018, highlighting Hyundai's technological excellence.

IONIQ, the pioneer of electrification, set a milestone by mass-producing three eco-friendly powertrains on a single platform: the IONIQ Hybrid in January 2016, the IONIQ Electric in July 2016, and the IONIQ Plug-in Hybrid in February 2017. Currently, Hyundai applies hybrid technology to various models, including ELANTRA, SONATA, AZERA, SANTA FE, TUCSON and KONA, with plans to develop hybrid systems for large SUVs in the future.

Fuel Cell
Electric Vehicle

The heart of Fuel Cell Electric Vehicles, often called FCEVs, is the hydrogen fuel cell system. This system generates electrical energy through the chemical reaction between hydrogen and oxygen. Unlike traditional engines, FCEVs do not involve combustion, emitting only pure water instead of exhaust gases. This eco-friendly feature positions FCEVs as the ultimate environmentally conscious choice.
One of the standout features of FCEVs is their rapid refueling capability. Remarkably, the time it takes to refuel with hydrogen is similar to that of a quick fill-up of a regular gas tank, enhancing their practicality.
Fuel Cell Electric : A Woman Running Alongside Nexo

One of the most significant advantages of hydrogen fuel cell electric vehicles(FCEVs) is that electricity generation occurs within the fuel cell system while driving. This means there's no need for large batteries that require charging, making hydrogen vehicles particularly appealing for commercial vehicles - especially trucks and the logistics industry. This feature could be a gamechanger for businesses that need to swiftly get back on the road.

Following the development of the SANTA FE Hydrogen Fuel Cell prototype in 2000, Hyundai made significant strides in the hydrogen vehicle market.
The NEXO Hydrogen Fuel Cell vehicle, launched in 2018, was recognized as one of the "Top 10 Engines" by WardsAuto in 2019, showcasing Hyundai's unique technological prowess. In 2020, Hyundai expanded its hydrogen offerings into the commercial sector with the XCIENT Fuel Cell, a hydrogen-powered truck. This move marked a significant step, establishing Hyundai's global leadership in hydrogen fuel cell technology, not only in passenger vehicles but also in the commercial sector. Learn more about FCEV, click here.

Hydrogen Vision 2040
: A roadmap toward a hydrogen society

Hyundai's vision for a hydrogen society, outlined in the "Hydrogen Vision 2040," aims to make hydrogen energy accessible and widely applicable to every individual and every aspect of life and industry by the year 2040, extending beyond just transportation.

In this hydrogen-powered society, Fuel Cell Electric Vehicles (FCEVs) hold a significance that goes beyond being environmentally friendly modes of transportation. Hydrogen fuel cells are evaluated based on their reliable performance, robust durability, and high power output, making them pivotal in assessing the technological prowess of FCEVs. Furthermore, the growth of FCEVs will play a crucial role in promoting the concurrent development of related industries such as energy, steel, chemicals, and new materials.