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Sports Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
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Sports Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
Sports Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
Sports Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
Sports Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
Hyundai Motor Extends Partnership with World Archery to Champion Inclusivity and Innovation Through 2028
SEOUL, December 16, 2025 – Hyundai Motor Company today announced the renewal of its partnership with the World Archery Federation, extending its title sponsorship of the World Archery Championships and World Cup through 2028.
The expanded agreement underscores Hyundai Motor’s global commitment to the sport, introducing new sponsorship categories and initiatives to align with the evolving landscape of modern archery.
Archery demands the same qualities we strive for every day at Hyundai: precision, focus, discipline, and the relentless pursuit of excellence. An archer's dedication to training, their composure under pressure, and their commitment to continuous improvement mirrors how we approach designing and building vehicles that earn our customers' trust. This partnership, which began under our Executive Chair's vision, reflects values deeply rooted in Korean culture and in our company. We're proud to expand our support to include Para Archery and Indoor Archery, reinforcing our belief that sport, like mobility, should be accessible to everyone. Through this collaboration, we continue to champion precision, inclusivity, and innovation on the global stage.
President and CEO of Hyundai Motor Company
Strengthening the Partnership
Since 2016, Hyundai Motor has been a pivotal partner in fostering the growth of archery, elevating the sport’s visibility and prestige on the global stage. The renewed collaboration will maintain the company’s title sponsorship of premier tournaments while extending support to the Para Archery and Indoor Archery World Series for the first time. This expansion reflects shared values of precision, inclusivity and innovation between Hyundai Motor and the sport of archery.
The agreement also introduces a robotics sponsorship category, reinforcing the company’s position as a leader in advanced technology across global tournaments and media platforms.
Global Impact and Innovation
Hyundai Motor’s collaboration with World Archery has supported critical initiatives such as the World Archery Excellence Center in Switzerland, which trains athletes from around the globe, and the Asia Archery Museum, which preserves the sport’s rich heritage. Key components of the partnership include the integration of Hyundai Motor’s branding at tournaments broadcast across more than 80 countries, maximizing global visibility and strengthening the company’s association with high-performance and precision.
The collaboration between World Archery and Hyundai Motor Company plays a vital role in elevating our sport globally, and we are delighted to extend our partnership for another three years. Our shared focus on precision and excellence widens from 2026, with Hyundai’s new commitment to para archery and support of mass-participation events, championing inclusion and active communities, as well as elite performance.
President of World Archery
A Legacy of Collaboration
With the renewal of this partnership, Hyundai Motor builds on its longstanding commitment to the sport, fostering inclusivity and collaboration within the global archery community. By supporting emerging disciplines such as Para Archery and Indoor Archery, while leveraging cutting-edge technology through its robotics initiatives, the company continues to align its values of progress, determination, and innovation with the essence of archery.
Hee Chon
media@hyundai.com
Global PR Strategy & Planning · Hyundai Motor Company
Disclaimer: Hyundai Motor Company believes the information contained herein to be accurate at the time of release. However, the company may upload new or updated information if required and assumes that it is not liable for the accuracy of any information interpreted and used by the reader.
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.
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